Buffer Social

JULY 6, 2017

Not curating user-generated content. Curated content helped grow our Facebook fan base. We used to shy away from curated content because we thought it wouldn’t contribute to our bottom-line: traffic, signups, and revenue. Five out of our recent top 10 Facebook posts are curated from others. The strategy?

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Social Media Curation UGC Instagram 112

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . And what’s better than a single piece of UGC?

Instagram 81

Instagram UGC Curation Apple 81

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.

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Social Media Management Social Media HootSuite Template 133