Ignite Social Media

OCTOBER 13, 2020

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. We’ve been managing social media programs for billion-dollar brands since 2007.

Campaign 106

Campaign Brands Press Release UGC 106

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Not bad for a brand started in 2007, who received their first major funding in 2013. .

Brands 40

Brands UGC Comparison Retail 40

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Companies must also uphold privacy laws. Keep it in compliance.

Social Media 155

Social Media Policies Consultant Social CRM 155

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here’s my list for 2008. Here’s 2006. Yes, that’s right.

Marketing 265

Marketing SEO Journal Engineering 265

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . How to Write Good Instagram Captions Tip #4: Use a Consistent Brand Voice. View this post on Instagram. Me too, sis, me too.

Instagram 86

Instagram Hashtag Engagement Feed 86

Techipedia: Tamar Weinberg

MARCH 17, 2010

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. Networking, selling, brand cohesion are all ingredients in the daily chores.

Communities 237

Communities Twitter Web 2.0 ROI 237