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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K Episode Summary.

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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. Put values first.

Airlines 109
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The Secrets of Unboxing Videos

Convince & Convert

Then, to complete the process, all this information must be readily shareable on social media. Increasingly, the preferred medium for this type of social influence is video. The latter is typically impromptu footage—or made to look so—captured on smartphones and shared on social media.

Video 184
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How to Build an Incredible YouTube Strategy: Live with Sean Cannell

agora pulse

“I actually got into video way back in 2003. But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. What’s working for you these days in terms of your social media strategy? ’ “And those videos were terrible.

YouTube 96
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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. LinkedIn was launched in 2003 and had reached one million users by August 2004. Many brands struggled with social media early on.

B2B 318
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Beginner Week: We Asked Veteran Bloggers to Reflect on Mistakes Made in Their Early Days

ProBlogger

There seemed to be a few recurring themes in the answers of the bloggers we asked – topics like being authentic, writing in your own voice, focusing on your readers, and being useful. It is ok to be influenced by people, but develop your own style. ” And spreading the word: life on social media.

Blogger 55
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Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. . ~ Ghostbusters. Just One Crowd Sources Question.