Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. About 1 in 5 millennials, Gen X and Gen Z, has contacted a brand on social for customer support. This makes it easier to address the issues.

Social Media 143

Social Media Hubspot Statistics Survey 143

Oktopost

DECEMBER 19, 2023

You heard it here first– You now have the ability to publish X Threads directly within Oktopost. We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. How does X (Twitter) Threads work?

Engagement 69

Engagement Case Study Overview B2B 69

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 225

Social Media Tips Marketing UGC 225

Ignite Social Media

OCTOBER 2, 2023

While it’s true that Millennials, Gen X, and Baby Boomers are more frequent users, one-third of Gen Z still use Facebook are part of their daily digital routine. In that case, 18% of Gen Z report using Facebook monthly, which is significantly higher than Millennials (10%), Gen X (7%) or Baby Boomers (6%). million users.

Data 154

Data Facebook Reddit Social Networking 154

Blog2Social

APRIL 29, 2024

on Facebook, X (formerly Twitter), Instagram, LinkedIn, Tik Tok and countless emerging platforms. You need to […] Der Beitrag 7 Strategies to Manage Multiple Social Media Accounts Effectively erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

Social Media 59

Social Media Strategy LinkedIn Instagram 59

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). The answer is simple: Long-form posts are a feature of the new X Premium subscription. Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Oktopost

JANUARY 8, 2022

Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. Facebook cover photo size: 820 x 312px. Facebook profile photo size: 180 x 180px*. Facebook image post size: 1200 x 630px. Twitter cover photo size: 1500 x 500px.

Social Media 144

Social Media Guidelines B2B Embedding 144

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

OCTOBER 13, 2023

Duolingo Dunks On Twitter’s “X” Rebrand Since Duolingo decided to make its cartoon owl mascot somewhat unhinged , it’s been on a crash course with another high-profile digital avian: Twitter’s iconic bird logo. That made Twitter’s rebranding a real open goal for marketers.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

SEPTEMBER 22, 2023

CV — Hootsuite Helpers (@Hootsuite_Help) May 15, 2023 The New York Subway prompts customers to get in touch via DM on X (Twitter) or WhatsApp: Image source 3. For instance, you might only respond on LinkedIn during business hours but stay “open” later on X (Twitter). Customer care isn’t just a way to keep existing customers happy.

Strategy 130

Strategy FAQ Guidelines Policies 130

The Realtime Report

DECEMBER 16, 2022

WOO Network’s transparency dashboard, WOO X, includes live data reporting that updates every 15 mins, proof of assets and where they are held, information on liabilities, and additional information related to transparency. For example, WOO X updates its proof of reserves page every 15 minutes. Only 5 exchanges are providing live data.

Issues 91

Issues Banking Aggregator Survey 91

Ignite Social Media

DECEMBER 4, 2023

For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider. As Lisa explains, when thinking about Twitter/X you may be able to move some of that existing X budget to more stable platforms like LinkedIn which offer strong targeting capabilities.

Social Media 91

Social Media Brands How To Metrics 91

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Forbes Social Media

AUGUST 23, 2023

“A trillion dollar market cap for this platform is not out of the question,” Musk posted on X, the platform he purchased as Twitter in 2022.

Platform 98

Platform Company Questions Twitter 98

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. X’s rebranding is controversial , to say the least. Why the Rebrand?

Brands 62

Brands Twitter Reddit Platform 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. X’s rebranding is controversial , to say the least. Why the Rebrand?

Brands 62

Brands Twitter Reddit Platform 62

Bill Hartzer

OCTOBER 5, 2023

Saptarshi Banerjee, Senior Lifestyle Analyst at Mintel Reports India, emphasized the need for brands to consider consumers’ preferences when developing their social media marketing strategies. Facebook and Instagram were highlighted as valuable platforms for brand engagement.

Research 149

Research Influencer Social Media Sports 149

Sprout Social

JULY 22, 2021

Generation X (survey respondents ages 40-55). Millennials are more receptive to social media marketing than their counterparts. The facts on Gen X and social media. Gen X didn’t spend their childhood glued to social media. Facebook is Gen X’s first choice platform, followed by WhatsApp and Instagram.

Social Media 140

Social Media Survey Influencer Buy 140

Buffer Social

OCTOBER 23, 2023

Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility. Enhanced User Verification In a bid to combat bots, Twitter/X is introducing payment, phone, and ID verification along with a $1/yr fee for new users.

News 71

News Social Media Airlines Collaboration 71

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 148

Class Social Media Strategy Marketing 148

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. AARP’s TikTok account has a dedicated Gen X following.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Social Media Strategies Summit

FEBRUARY 1, 2024

X/Twitter Competitive Analysis Image source How often do they post? What key features or information do they highlight in their X bio? You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. What themes do they post about? What is the primary purpose of this account?

Analysis 184

Analysis Social Media How To Hashtag 184

Buffer Social

OCTOBER 2, 2023

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. User Engagement and Demographics Gen X on TikTok: The under-targeted Gen X demographic on TikTok presents a potential untapped market for brands. The platform is also testing an edit button.

News 80

News Report Social Media Instagram 80

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Here are a few KPIs to consider including in a data-driven resume: Audience growth: Grew X channels by 10,000 followers in X months, or increased followers by X% in X months. The do’s of a social media resume.

Template 106

Template Templates Data Social Media 106

Oktopost

MARCH 4, 2024

Their advocacy program brought in the highest number of signups for a recent webinar, compared to other marketing strategies. Together with his team, they look after their corporate LinkedIn and X channels and he is directly involved in building their employee advocacy program. Love going Behind the Post?

Tips 69

Tips Brands Apple ROI 69

Keyhole.co

APRIL 23, 2024

Here, the Reels will display in full-screen mode at 1080 x 1920 pixels and a 9:16 aspect ratio. On feed preview: When your Reel appears on the user’s feed while they’re scrolling, it’ll be shown in a 4:5 aspect ratio with a resolution of 1080 x 1350 pixels. This is a compressed version. Get started with a Keyhole free trial today !

Overview 52

Overview Instagram How To Feed 52

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Hubspot 104

Hubspot Template Templates API 104

Buffer Social

AUGUST 17, 2021

Creating content is one of the hardest and most time-consuming parts of any marketer's life, especially if you’re wearing many hats while trying to grow your business. Growth and innovation Canva is growing fast and adding lots of incredible new features to its design platform.

Content 114

Content Instagram Template Templates 114

Buffer Social

JANUARY 23, 2024

To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.    The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. ” 6.

Team 103

Team How To Instagram Authentication 103

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. Marketers should keep an eye out for algorithm changes and new platform features that will help them stay up-to-date with the latest trends. ’ Most social media managers would say: I want to increase reach, engagement, or traffic by X percent.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate.

Price 145

Price Influencer Instagram How To 145

Hootsuite

MARCH 1, 2024

With Hootsuite, you can schedule posts for Instagram, Facebook, TikTok, X, Pinterest, YouTube, LinkedIn, and Threads. Our data shows, for example, that posting 2-3 times a day is the optimal amount of times to post on X (formerly Twitter). But we can draw some conclusions from business posting habits on other text-based apps.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113