Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. Twitter Explore.

Social Media 264

Social Media Content UGC Curation 264

Social Media Strategies Summit

JULY 28, 2021

You’ve most probably already lost high-quality leads to your social-savvy competitors. Social media may not be your preferred platform for B2B leads, but maybe it should be. Incentivizing people to share their information is a trick that works exceptionally well on social media. Also, keep your gated content forms short.

Social Media 264

Social Media Discount Influencer B2B 264

Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built.

Journal 147

Journal Campaign Content Marketing 147

Buffer Social

NOVEMBER 30, 2023

So, I started consuming content on LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. You don’t need to go after random people following you.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.   You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause. A thread on how to answer.

Analysis 88

Analysis Twitter Meme Hashtag 88

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re in the same league of lost marketers, here’s something you need to understand: Despite social media’s growing role in driving sales, it continues to be a place where people come to interact with friends and family. What does the term mean for you – direct sales, awareness, authority, traffic, or something else?

ROI 246

ROI Social Media UGC Discount 246

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 153

Social Media Video Feed Feedly 153

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

SEO 157

SEO Social Media Strategy Hashtag 157

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. Tell me the truth and I’ll believe.

B2B 75

B2B Journal How To Apple 75

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Jump ahead B2B Social Media: Where Are Your Customers Now? And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. After all, an idea is only one part of a published piece of content.

YouTube 94

YouTube Video UGC Authentication 94

Social Media Strategies Summit

AUGUST 11, 2022

The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories.

Examples 227

Examples Communities Brands Forums 227

Social Media Strategies Summit

SEPTEMBER 14, 2021

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Brand Voice Must Evolve with Your Audience.

Brands 286

Brands Meme Research Social Media 286

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Social media posts.

Strategy 132

Strategy Content Curation Press Release 132

Ignite Social Media

OCTOBER 16, 2023

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.

Brands 101

Brands Content Embedding Meeting 101

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Strategy Exercises Retail 113

Oktopost

SEPTEMBER 21, 2023

If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. To avoid common pitfalls and excel in social selling, we’ve listed the key social selling mistakes to steer away from and shared some best practices for success.

Examples 136

Examples B2B ROI Analytics 136

Keyhole.co

MARCH 28, 2024

To kick your career up a notch? Or to widen the horizon of your professional network? But what are the odds that your LinkedIn content will stand out in a sea of digital competition? But how do you ensure your profile discoverability and content visibility on the platform? Are you looking for a job?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. They use the platform as a content distribution system, not a resume builder. This is your street credibility and personal brand all rolled into one. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

JANUARY 18, 2024

Do what the experts do, and you’ll pump up your watch numbers au naturale. Bonus: Download the free 10-Day Reels Challenge , a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. Replays: What are they worth?

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Hootsuite

JULY 13, 2023

It doesn’t really matter what you’re selling. Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. What are social media leads? Class is in session.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

NOVEMBER 28, 2023

Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post. While creating zero-click content may require more effort than dropping a link, we promise it’s worthwhile. Below, we’ll explain the benefits of zero-click content.

Content 97

Content HootSuite Sentiment Metrics 97

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency. What are competitors doing right?

Social Media 127

Social Media Template Templates Skills 127

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. Their social media presence is truly in a league of its own.

Social Media 96

Social Media Marketing Nielsen Resources 96

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. Their teammate then gets a notification where they are alerted to add the content type when ready.

Collaboration 62

Collaboration Team Social Media Management B2B 62

Hootsuite

AUGUST 2, 2022

You’re busy crafting quality content and mastering your social media strategy. Please, hold your applause.). If you want more likes, shares, video views, and comments (and what kind of monster doesn’t?!), it’s pivotal to nail the length of your message. Are you writing too much in your social media posts?

Platform 139

Platform Social Media Hashtag HootSuite 139

agora pulse

AUGUST 27, 2020

In this guide, I’m giving you six tips on how to use infographics to keep your social media audience active. Test your font for readability before you publish. The very first tip I want to share with you has to do with choosing the right topic. The very first tip I want to share with you has to do with choosing the right topic.

Engagement 182

Engagement Social Media How To Examples 182

Hootsuite

JANUARY 18, 2022

Read on for your step-by-step guide to creating the best Company Page possible to optimize your reach, build your authority, drive sales and maybe even recruit that next all-star employee. Decision-makers are hanging out here on LI , and this is your chance to get in front of them. Choose a good URL for your brand.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Koka Sexton

DECEMBER 27, 2022

Are you looking for a way to maximize your professional development and networking potential? These benefits are achievable with the right guidance, so investing your time into understanding the guidelines for professional online presence is key. What is a Professional Online Presence. ” Koka Sexton.

LinkedIn 93

LinkedIn Skills Guidelines B2B 93

Ignite Social Media

NOVEMBER 6, 2023

One of the most effective forms of influencer content is short-form, eye-catching video. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts. Short-Form for Tutorials and How-Tos Speaking of tutorials, short-form video is perfect for “how to” content.

Influencer 96

Influencer Campaign Video Instagram 96

The Realtime Report

JUNE 23, 2020

Are you getting along with your new business? Well, then you must have had many people showing interest in your brand, No? Do not worry; all you have to do is to review your strategies and mold them. Money is indeed the bloodline of business as you have to invest in selling or stocking up your inventory.

Patterns 185

Patterns Buy Loyalty Campaign 185

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

JUNE 14, 2023

Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. It also requires you to think about your audience and what matters most to them.

Social Media 103

Social Media Brands Guidelines HootSuite 103

Buffer Social

OCTOBER 23, 2023

Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality. Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? It is easier for a fashion or sporting goods company to think and decide what type of content to post. Ultimately, it boils down to the emotional connection users should be fostering with your brand. They all thrive on Instagram.

Instagram 83

Instagram Insurance UGC Brands 83

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. In this article, we’re sharing every social media marketing template we’ve ever made.

Template 65

Template Templates Social Media RFP 65