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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106
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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

LinkedIn 115
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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

Here’s why now is the time to energize your agency: Over 70% percent of US small businesses shut down in March due to the pandemic. Though many were high street businesses, it shows that the pressure is on. Further, 31% of small businesses stopped updating their Facebook pages at this time.

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120+ Instagram Caption Ideas For Every Type Of Posts

Keyhole.co

Get ready to level up your [product/business] game! Product/business name] is here to revolutionize the way you [activity related to the product/business]. Say hello to [product/business name] – the secret ingredient to your success. Ready to take your [product/business] to new heights? Upgrade today!

Types 59
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How to Sell on Instagram: Your Step-by-Step Guide

agora pulse

Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer. Good news: You have multiple ways to set up shop and start selling on Instagram. Have an Instagram business account (rather than a personal account). Yes, billion. alone, 37% of adults use Instagram.

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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page. Sponsored influencer content – For this type of TikTok ad, you get your message across through sponsored content from an influential TikTok user. How to set up ads on TikTok. Then click on “Next.”.

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Facebook Messenger: The Complete Guide for Business

Hootsuite

Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. Benefits of using Facebook Messenger for business.

Facebook 145