Remove tag business-intelligence
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. NER is essential to all types of data analysis for intelligence gathering.

Process 111
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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing?

Sentiment 132
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Advancements in Artificial Intelligence are offering companies better ways to do just that.

Examples 200
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5 ways social media listening increases customer advocacy

Sprout Social

Applying these insights impacts your business strategy in two ways: 1. For example, if you’re launching a new product, ramp up your social listening and broaden your searches to capture more of the industry conversation beyond just your tagged brand mentions. Targeted and concise reporting can make this connection crystal clear.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. And how do they distinguish between individuals, businesses or currencies in data? What are the business benefits of NER?

Brands 85
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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Social data has become a critical source of strategic insights for businesses of every size and industry. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. Sprout’s tagging feature makes this type of analysis easy. Benchmark against competitors.

Data 124
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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away. Facebook’s Solution: The Conversions API.