Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive.

B2B 62

B2B Campaign Statistics Data 62

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

JANUARY 23, 2024

This list should also include industry-specific keywords. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Such direct engagement can provide valuable qualitative data and implement solutions effectively.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. in savings over three years. Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook. Source: Square.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Webbiquity SMM

JUNE 1, 2021

But what if there was a simple (not necessarily easy, but simple) solution to this? A proven system that yields results, regardless of industry segment? The best way to achieve this is to empathize with your audience’s pain points and highlight those benefits of your solutions in the email.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

NOVEMBER 4, 2019

The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots. A B2B chatbot might send out a quick survey, which can even take the form of a simple conversational inquiry.

B2B 106

B2B API Facebook Survey 106

Keyhole.co

OCTOBER 16, 2023

Here are some social media solutions you can consider: 1. Sprout Social Sprout Social is one of the most popular social media marketing solutions with hashtag tracking features. If you are a B2B company, using hashtags specific to your industry or niche will boost niche visibility.

Hashtag 52

Hashtag Instagram How To UGC 52

Sprout Social

JANUARY 9, 2024

It also helps them enhance their offerings by customizing them specifically for different customer segments. That’s why you must choose one based on your specific needs and characteristics, such as your industry, company size and target audience. Sample this. For one, AI tools have become more affordable and user-friendly.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

agora pulse

NOVEMBER 4, 2020

Though Reddit has an extremely diverse audience, a significant segment of users has high disposal income, making $75,000 a year or more in annual income. You aren’t competing just against other industries in your field, but anyone who wants that target audience. Over 70% speak English, and a solid chunk is from the US.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. Company information.

Engagement 89

Engagement Social Media B2B Team 89

Sprout Social

OCTOBER 10, 2019

While this feature is leveraged mostly by bigger brands such as Adobe and Amazon , Showcase pages are a great feature for businesses offering multiple solutions for their followers. Remember that you’re able to segment your ads by location, company, industry, title, skills, degree of study and more.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

yMarketingMatters

NOVEMBER 9, 2017

It’s very important to focus on a niche market as opposed to a broad market or industry. Create that tension of making people realize there is a problem for which you are the solution. Make a promise no one else in your industry is doing. Set the price for the customer segment, not the product. His answer: .

Conference 124

Conference Price Compete SMS 124

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 142

B2B Research Influencer Marketing 142

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Keep a closer eye on your industry (and competition). Discussions about your brand and industry at large are happening far beyond the realms of the Twitterverse. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche.

Reddit 100

Reddit Tumblr YouTube Review 100

Twist Image

SEPTEMBER 7, 2013

A way to demonstrate how digital channels offer new and fascinating business solutions to the brands of the world. Recently, Charlie Rose featured a segment on The Paris Review and their 60th anniversary. Still, the romance. Watching the talking of writing.

Journal 97

Journal Collaboration Publishing Review 97

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. Brand marketing solutions can help you enhance your brand assets and initiatives without burning resources, money, and time.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 165

B2B ROI Campaign Buy 165

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Oktopost

OCTOBER 5, 2021

B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there. B2B marketing can be tough.

LinkedIn 130

LinkedIn B2B Campaign Conversation 130

Writtent Blog

JULY 17, 2013

Articles created to satisfy a broad segment of website visitors won’t capture the hearts of anyone. If you’re a B2B company, how big are the companies you’re trying to acquire? What industries are they in? Why does your buyer persona need your solution in the first place? Demographics or Firmographics. Pain Points.

Sample 99

Sample Samples Research Company 99

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. .

Analysis 136

Analysis B2B Data Tools 136

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Sprout Social

AUGUST 14, 2023

Employee Advocacy by Sprout Social Sprout Social offers an advocacy solution (previously called Bambu) that helps you amplify employees’ voices to drive real business results. It’s also great for all industries including regulated industries like healthcare. The result was a 48.6%

Platform 73

Platform Tools Curation LinkedIn 73

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Why do you need to be on Quora today? Understand your audience.

Brands 204

Brands NoFollow Marketing How To 204

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. It’ll take experimentation to figure out when is best for your customer base and industry.

Newsletter 132

Newsletter How To Marketing Template 132

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days. Set your goals.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. TOFU (Top of Funnel).

Content 169

Content B2B How To Types 169

Oktopost

MAY 20, 2019

It is not uncommon for DMP companies to offer a CDP solution (Adobe is a great example) or for CRM companies to add a CDP to their offering (Salesforce, for example). This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration. But are CDPs for B2B companies, too?

Data 110

Data Platform B2B Marketing 110