Waxing UnLyrical

APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. Random thought: life goes on , even when we are in the middle of disaster and tragedy. Random thought: this is huge.

Consultant 198

Consultant Social Networking News Examples 198

Waxing UnLyrical

JUNE 21, 2013

They are; in fact, it’s one of the favorite tools in journalist toolboxes , therefore it’s one of the favorite tools in the toolboxes of PR pros. Figure out what works for you ( Ian Cleary has some nice tips on scheduling tools for multiple tweets here ). Where Twitter for PR usually begins… and ends.

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

FEBRUARY 19, 2014

Do employees have any right to privacy when using online tools and social media? Rather than launch a social media center of excellence where know-how is concentrated, they opted to build a social business at all levels of the enterprise through social media education for employees. The short answer is yes.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. The #measurePR transcript from Oct. 16 is available for your reading pleasure, just follow that link.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

MARCH 2, 2016

When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing.

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing.

Consultant 0

Consultant Social Networking Hosting Energy 0

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Fortunately, we now have two major tools at our fingertips: data and insights.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Sounds intriguing, doesn’t it?

Analytics 168

Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

JUNE 27, 2016

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. What tools do you use to promote a truly integrated communications strategy? Does PR Serve the Brand or Start it? ” How does your organization avoid silos?

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. .

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

FEBRUARY 27, 2015

But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). It’s hard to resist the lure of being a pseudo-celebrity on Twitter (or any social network), as Geoff Livingston wrote the other day.

Social Media 100

Social Media How To Consultant Fashion 100

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

JUNE 22, 2016

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. The point I’ll demonstrate is that these are tools that are now available to any communications professional. Apple News.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. What do they have in common? A terrific story.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

AUGUST 10, 2011

PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes. Customer Service. Team Story.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

APRIL 10, 2013

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. Email, contacts and calendar/scheduling tools. Image: gothick_matt via Flickr, CC 2.0.

Products 263

Products Tools Plaxo Curation 263

Waxing UnLyrical

DECEMBER 6, 2010

Mark as read Approve comment Davina, I follow the advice of Denise Graveline from dont get caught communications with much of my social networking. She likens it to a cocktail party or going to a business networking event. I figure if Id talk about it at a cocktail party or networking event, then I can talk about it here.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

OCTOBER 13, 2011

Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. So, while the goals are the same, for some – especially those who don’t use the tools – social media communications is still something flashy and new.

Social Media 224

Social Media Flickr Guidelines Groups 224

Waxing UnLyrical

AUGUST 5, 2015

Don’t get stuck in measuring tools; make the tools work for you, not vice versa. Author information Jim Dougherty writer at leaderswest digital marketing journal Jim Dougherty writes about content and social media at leaderswest.com, and is a frequent contributor to the Cision blog. Image: Pixabay , CC0 1.0

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. If you’re just getting started with automation, here are some social media automation tools that work wonders: 1.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

MAY 5, 2014

Facebook is the most popular social network – bar none. Twitter is a faster moving social network that’s ideal for real-time updates. You can bet that all of your supporters are there (even the baby boomers, who are the fastest growing segment on Facebook ). Use Twitter for fast-moving news.

Eventful 183

Eventful Statistics Social Networking Education 183

Waxing UnLyrical

FEBRUARY 8, 2012

It has been the single-most important tool/medium in widening my circle of acquaintances and friends, growing my business, bringing me new clients, speaking opportunities, media opportunities … and none of that would have happened if I had a protected profile. I was not a fan of Twitter at first, and now I love it.

Twitter 234

Twitter Exercises Flickr Privacy 234

Waxing UnLyrical

APRIL 24, 2012

My three wishes asked of the Measurement Genie would be: 1) to broaden understanding of measurement among the communications community; 2) find great and easy to use tools; and. We then discussed a post by the always thoughtful Olivier Blanchard titled “ Game-change: Moneyball and the reality of social business.”

Hosting 164

Hosting Communities Social Networking Tools 164

Waxing UnLyrical

APRIL 26, 2013

We just happen to also use social media and social networks to do it (which is why I call what I practice and implement for clients “ social PR “). Of course it helps when “the media” are on board, but they are one element of a good PR strategy, rarely the be-all and end-all.

Consultant 237

Consultant Skills Strategy Meeting 237

Waxing UnLyrical

JUNE 10, 2011

A friend, whom I have introduced to Twitter, sends me emails with questions about various Twitter tools. When someone who is starting on Twitter or doesn’t have much of a network uses them, it tells me several things about them. They aren’t serious about building a strong social network.

Tweetdeck 194

Tweetdeck Twitter Virtual World iPad 194

Waxing UnLyrical

MAY 31, 2018

Tools like Rafflecopter or Random.org can randomly select a winner for you, you could draw names from a hat, you get it. Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. The most creative photo. The funniest comment. The cutest home video.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JUNE 8, 2016

I’d argue that Facebook is the single best marketing tool on the face of the planet right now. Yes, 10 seconds isn’t a lot, but users are spending as much as 30 minutes A DAY inside Snapchat. That’s a hyper-engaged audience. There’s no cheaper way to boost brand awareness. But Snapchat is cheaper.

Cost 100

Cost URL Price Advertising 100

Waxing UnLyrical

JULY 1, 2015

To make content curation simpler, and ensure that you’re sharing fresh, relevant content, use tools like DrumUp and Feedly. The former even lets you schedule and post content to social media, helping you save time on social media management. A good content sharing rule to go by is TA McCann’s 5-3-2 rule.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up. Stay on top of your systems. Element #5: Community.

Strategy 100

Strategy Case Study Collaboration Communities 100