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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Guest post by Nina Petrov. Microinfluencers have a better success rate when promoting items from companies since they have fewer followers, making nearly all of them highly relevant target audiences. More brands are using augmented reality to get prospective customers to check out their new items.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Create a collage of images of the product paired with UGC that showcases the post-purchase moment of an actual consumer. Include a testimonial post caption from the customer if available. Include a postcard with UGC and your hashtag in every purchase that encourages customers to share their pictures. Make sure to ask permission!)

UGC 222
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Facebook Ad Accounts in Violation of Item 5

Jon Loomer

During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies. Have each client share their ad account and assets (page, audiences, pixel) with you as a partner.

Policies 209
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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

Because these posts cover topics in detail, target search terms related to consumer pain points, and offer information/advice/value that your audience can’t find elsewhere, they’re an excellent starting point for B2C content marketing success. It provides web visitors with a 3,000-word post on achieving their desired effect.

Content 221
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Experiment: Do Instagram Carousels Still Outperform Reels?

Hootsuite

We chose carousels as the photo format to test against Reels since they are traditionally considered the most engaging post type on Instagram. In fact, as recently as October 2022, carousels had the highest average engagement rate of all types of Instagram posts (0.62%). more engagement , on average, than their regular posts.

Instagram 110
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

I’ll share two caveats. This group of tools is focusing on mining your meetings insights, summarizing conversations, suggesting action items, and providing real-time feedback. Meeting intelligence AI doesn’t just record; it interprets, suggesting action items, and turning casual mentions into solid leads.

Hubspot 131
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The Proper Setup to Manage Facebook Ads for Clients

Jon Loomer

Of course, you could also start this process from your Business Manager by selecting “Ask a partner to share their assets.” After selecting a partner, you’ll see a button to share assets. Here, they’ll be able to share whatever assets are connected to their Business Manager. Also, get ahead of this.

Facebook 194