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Using social listening to surface trends to your audience

Sprout Social

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 126
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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Restaurants, sports, and entertainment all do well in the Twitter world. Companies who choose to use Twitter as a customer service platform may see a boost in how customers’ perceptions of their companies.

Twitter 230
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

Within the context of those activities, we found certain themes and trends that kept popping up. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment. Hiking – 16,527 messages.

Travel 121
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The ultimate social media listening guide for marketers

Sprout Social

Preventative : When you execute social media listening, you’re paying attention to trends and common service complaints. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. Result : brand sentiment, customer sentiment.

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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed. Your favorite Olympic sports are here.

Brands 133