The Marketing Blog

AUGUST 3, 2010

It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 The success or failure criterion of your activities will depend on these metrics.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&#

Industry 231

Industry Real Estate Social Media Travel 231

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. Intranet 2.0. Intranet (Finding ROI) White Paper. Information Architecture. Internal Communications. Knowledge Management. Multimedia. Technology Vendors. This Month. November 2006. For more intranet news visit www.IntranetReport.com. © 2006 Toby Ward - Prescient Digital Media. Print Article. -->. Best Practices.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

about the transformation of government by Web 2.0/Enterprise Enterprise 2.0. KM Overview Measurement and ROI Overcoming Knowledge Loss. Peter Dorfman commented on The Paradox of Web 2.0 : Patience, lyn commented on From OJT to DVD: Knowledge Management and the Emerging Generations : It seems w. APQC on KM.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Laurel Papworth

JUNE 1, 2010

Australia ROI: Investment and Revenue in Social Networks (5). Related posts. is a bust – Advertising doesn’t work (7). Twitter: Reputation Management in Social Networks (18). Twitter Lists I Am On (24). The Australian: Future of News (0).

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Social Media Strategery

NOVEMBER 16, 2008

Development Social Media Booz Allen Panel Discusses Enterprise 2.0 Mon, Nov 17, 2008 Enterprise 2.0 My employer, Booz Allen Hamilton , recently held an Enterprise 2.0 event where a panel of speakers, both internal and external, came together to discuss the implications of Enterprise 2.0 The Enterprise 2.0

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Collaboration 50

Social Media Strategery

MAY 6, 2010

Fri, May 7, 2010 Government 2.0 , Social Media I’ve been in many meetings with senior executives where the topic has turned to social media, and sooner or later, THE question comes up - “So, explain to me again why we should be playing around with [insert your social media tool of choice here]? Powered by Wordpress.

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Laurel Papworth

OCTOBER 20, 2010

We focus on social media ROI (Return on Investment) but also COI (Cost of Inaction). Election 2.0 – List of social media election sites to watch. (25). Tags: Australia Event Online Communities government social media social networks Canberra Dr Nicholas Gruen gov 2.0 What happens if you don’t build social networks?

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 is to web 1.0. SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators?

Social Media 189

Social Media Class Forums Microblogging 189

Social Media Strategery

APRIL 17, 2010

bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0 I’m one of the leads for our social media/Government 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Buzz Marketing for Technology

OCTOBER 13, 2008

Web Community for and about Startup Companies. ROI for Social Bookmarking: Very Large Possibilities. Business 2.0. Enterprise 2.0. Enterprise Web 2.0. Promoting Innovation and Co-creation Within the Enterprise. Categories. blog reviews. Collaboration. Collective Intelligence. Connectbeam Application.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Techipedia: Tamar Weinberg

MAY 18, 2010

I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. Reply Kwame May 20, 2010 at 5:02 pm Couldn’t have said it any better Beth. David, Spot-on opinion.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Strategery

MARCH 2, 2009

Showing them ROI is great, but they may fear the unknown; which is, “Is this going to be difficult? Showing them ROI is great, but they may fear the unknown; which is, “Is this going to be difficult? Showing them ROI is great, but they may fear the unknown; which is, “Is this going to be difficult?

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Thank you for them.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. new visitors SEO ROI — 96.5% page views Van SEO Design — 1.15 Thank you to both of you.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Laurel Papworth

JANUARY 14, 2010

Engage your customers directly via social media and mobile initiatives, and Web 2.0 And always measure ROI from your social marketing-number of engagements, referrals, leads, initiated bookings, conversions. At the same time, create unique product offerings and providing unique value proposition via the hotel website.

Hotels 85

Hotels Tourism Travel Social Media 85

Social Media Strategery

SEPTEMBER 20, 2008

&# – Chris Brogan “ How do you place a value on all the positive changes, and the positive blog posts, and the publicity created?&# (in reference to measuring the ROI of social media) – @comcastcares There are many more and I’m sure that there are others who have already come up with similar blog posts.

Gov 2.0 56

Gov 2.0 Social Media Insurance RSS 56

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0.

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

MAY 26, 2009

You don’t like change, and you’re probably the one who’s pushing to see metrics and ROI of social media. What’s your Government 2.0 gov20 , government 2.0 , personality , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 personality?

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, Have a web 2.0 This is the term that describes both the content and the functionality that have taken over the internet at this time. experience, in person.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Pissing off Google.)

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

JULY 21, 2009

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. And if you don’t have enough people, then you should staff up. Reply Ely Rosenstock July 22, 2009 at 7:08 pm Good response. The onus is on the company to make the customer feel like they matter.

Social Media 153

Social Media Strategy Marketing Vimeo 153

agora pulse

AUGUST 21, 2018

We kinda missed Web 2.0 Also, it’s a bit difficult to provide a legit ROI but our sense tells us with better engagement we have better sales?it Biting Off More Than You Can Chew. Things were going great for Robb and Nicki. However, when your product is yourself, life events can quickly see you going out of stock. “We

Web 2.0 68

Web 2.0 Notification Journal ROI 68

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. SEO is all about manipulating the search results for profit (however much you hide that fact, it’s true) and you should always bear in mind what the consequences of your actions will be. PS – hope you’re feeling better now!

Reputation 125

Reputation Chemicals Issues Consultant 125

SocMed Sean

NOVEMBER 3, 2009

The ROI, however, is still positive in year one due to the huge reduction in software maintenance fees. Obviously, the ROI for this organization is magnified by the size and extensive software/hardware requirements of the company. Continued evolution of the product since the annual maintenance buys him product upgrades from the vendor.

Wiki 133

Wiki Content management systems Open Source Telecommunications 133

Atom Thought

NOVEMBER 22, 2008

I am working on creating a very exciting web 2.0 application which can compare profile of people in real time and suggest them the RoI and other advantages that people with similar profiles have secured. I started working with these thoughts on [link] , and the task is not finished yet!

Banking 100

Banking Strategy Web 2.0 Applications 100

Buzz Marketing for Technology

JUNE 27, 2008

Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Calculate your UC ROI. Innovation. job search. leadership. management. mark cummuta. networking. Open Source. outsourcing. Research In Motion. smartphone. social networking. TECHNOLOGY.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Social Media Strategery

JULY 25, 2010

2) ROI – it's difficult to justify the public taxpayer expense that would be required to bring in someone like this. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

NOVEMBER 7, 2009

bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0 Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0

Gov 2.0 92

Gov 2.0 Survey Web 2.0 Wiki 92

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. Offer Deals Lisa Barone calls this specialized content , and that’s exactly how you should see it.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JUNE 16, 2010

Are you getting ROI on your investments on the social web? Building relationships takes time so you have to give it enough time before you will see good ROI. Are you reaping great benefits from your social efforts? Don’t give up if the results are not good. What is working for me? What activities bring you more positive results?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days. I think as web 2.0

Social Media 163

Social Media Marketing Consultant Communities 163

Social Media Strategery

APRIL 2, 2010

The Starter Videos Go to [link] and watch their videos on technology – great starting point to understand the basics Watch the Social Media Revolution video as it will give you some great stats on the impact of social media) The Us Now Video (warning: it’s an hour long, but it’s a fantastic, inspiring piece on Government 2.0)

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Reply Gab from SEO ROI December 20, 2007 at 8:33 pm Aaaaaaaaaaaaaaaan Tamar’s back to being critical of Digg. Reply Gab from SEO ROI December 20, 2007 at 8:36 pm @ Lyndon: I think that’s the most powerful, cutting, poignant criticism and statement anyone could possibly make about Digg. Duymadim.com: Bunudam?

Digg 104

Digg Buy StumbleUpon Social News 104

Convince & Convert

APRIL 22, 2010

[link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. argument, Jay. argument, Jay.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Viper Chill

FEBRUARY 18, 2010

Worrying about how long you should make a post is almost as stupid as worrying about the ROI on social media. I know you’re not posting just to post, but rather your focus is all about quality and value… ’less is more’ But isn’t this what Web 2.0 Reply Glen says: February 18, 2010 at 3:10 pm Maybe.

Blogger 79

Blogger Analysis Sites Industry 79