Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI.

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Strategy Social Media Hashtag ROI 93

Talkwalker SM

MAY 12, 2016

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. We’ve previously written about how brands can get some idea of sponsorship ROI through using text-based social listening.

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Sports ROI Metrics Social Networking 60

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

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Social Media Press Release Metrics Aggregator 151

Audiense

JULY 19, 2017

Upon your initial review, you have been able to identify that the followers of the French Open have a greater interest in tennis as a sport in comparison to those who follow Wimbledon. This corroborates your previous finding of a higher inclination towards the sport rather than the event. Your path is clear!

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Sports Comparison Campaign Data 102

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

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Strategy Brands Hubspot Survey 131

Diva Marketing Blog

APRIL 3, 2012

Based on an interview that Guy Kawasaki conducted with INC Magaine , Jay wanted to know, "Is social media strategy required or redundant?" As I began to join the comment thread, I realized that my response was a "post" and not a "comment." Let's use the newest darling of the social networks -- Pinterest as an example.

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Social Media Guidelines Social Networking Knowledge Base 72

Social Media Strategery

AUGUST 22, 2013

In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. Image courtesy of Flickr user vasta. Successful marketing is integrated marketing.

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List Class ROI Sports 131

Sprout Social

NOVEMBER 28, 2022

This will help you connect your efforts back to business goals, and prove ROI. In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Introduce your team.

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Social Media Strategery

MAY 6, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Kind of Impact Has Social Media Had on Your Organization? What’s the ROI of doing this? I’m one of the leads for our social media/Government 2.0

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Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Yep, that’ll get fans in the seats. So, I peeked at YouTube.

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Social Media Content Analysis Sports 120

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. link] jaybaer Makes me wonder if the reason it worked in sports is because it was an umpire, not a player. RT @intersection1: RT @jaybaer: The power of "I'm Sorry."

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Social Media Strategy Consultant Social CRM 156

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from.

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UGC Facebook Library Transportation 72

Convince & Convert

MAY 10, 2016

With 18 years of experience at Cox Communications, Martin heads a team that oversees the evolution, placement, and evaluation of social that appeals to several different verticals. On the surface, their millions of followers would give you the impression of a robust social plan that works. Quotes From This Episode.

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How To ROI Sports YouTube 60

Sprout Social

SEPTEMBER 30, 2021

River Island supplements its commercial content with images from customers sporting its wares. And on the flip side, research shows that promotional photos containing actual people perform well on social media. As a side note, this speaks to the importance of putting together a social media content calendar.

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Instagram Bazaarvoice Retail Feed 112

Hootsuite

NOVEMBER 28, 2022

Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. For example, members of r/Hiking are probably athletic people who like sports, right? Now that’s a social ROI to get behind. For Reddit ads, don’t be afraid to get specific.

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Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. If you want to support an IU sport, I would choose men's soccer! Definitely.

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Social Media Strategy Travel Team 115

Pixlee

FEBRUARY 11, 2020

The Basics of Getting the Best ROI on TikTok. For instance: Colleges and universities can share on-campus videos, clips from sports events, cycling marathons and other activities to spark interest and engagement. Taking help from influencers and passionate customers to introduce your content to a much broader audience.

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Strategy Brands Marketing Authentication 66

Social Media Strategery

MARCH 2, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

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Gov 2.0 Social Media Insurance Wiki 72

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Likeable

SEPTEMBER 24, 2019

These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Whichever cultural niche you’re tapped into (music, politics, sports, The Bachelorette , comedy), this platform is where you’re hearing about it. Knowing Its Place.

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Twitter Airlines Aggregator Meme 80

Convince & Convert

MARCH 30, 2016

After collecting over 600k social interactions, Insightpool saw that the majority of mom conversations surrounded their kids’ shoes and sporting events, as well as several other topics. Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group.

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Research Engagement How To Sentiment 60

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Great work, Adam.

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Team Twitter Facebook Press Release 179

Josh S Peters

APRIL 22, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » How an internet marketer is like a MMA fighter How an internet marketer is like a MMA fighter Written on April 22, 2010 by Josh Peters in Social Media 2 Comments - Leave a comment!

Marketing 113

Marketing Press Release Skills Lijit 113

Sprout Social

FEBRUARY 5, 2019

As noted in our guide to 2019’s social media trends , the need for conversational commerce is growing. With over half of consumers seeking customer service through social media, today’s social bots can address such concerns around-the-clock. That includes superstar sports teams. Why, though? Arsenal FC.

Examples 110

Examples Strategy Marketing Discount 110

Social Media Strategery

SEPTEMBER 20, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Top Ten Quotes From BlogWorld 2008…thus far! Development , social media , tools This post was written by: sradick - who has written 82 posts on Social Media Strategery.

Gov 2.0 56

Gov 2.0 Social Media Insurance RSS 56

Talkwalker SM

JUNE 8, 2016

While the two teams have established themselves as the class of the league on the court, who is winning on social? Using Talkwalker’s social media analytics platform , we mined Talkwalker data, looking at how well the two teams have done from April 16 (the first playoff game) through May 31. The Hashtag Game. million.

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Conversation Conference Sports Hashtag 60

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Learn how to generate and nurture leads and win business using social media. Why social media is different for banks and credit unions Banking is a heavily regulated industry.

Banking 105

Banking Social Media Tips HootSuite 105

Freelance Social Media

FEBRUARY 16, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe PPC as a Luxury, not a Business Model by Jesse on February 16, 2009 I’ve recently been dealing with a client that has been dealt the bad hand of seeing success through ppc advertising.

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Foursquare Consultant RSS WordPress 100

Convince & Convert

JANUARY 25, 2017

Of the 20 brands, Nike topped the tweets with a video of a nursery filled with cots, each containing a sports hero, including Serena Williams, Mo Farah, Neymar Jr, LeBron James, Zhou Qi—all Nike brand ambassadors. Subsequent tweets from Nike took each sporting hero and showed their story, beginning with “My story began.”.

Strategy 60

Strategy Twitter Marketing Hashtag 60

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. pic.twitter.com/8Kd4IVFjva.

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Trends Social Media CPA Sports 145

Laurel Papworth

APRIL 28, 2011

Active.com Team Sports Directory. I wanted to bookmark some hard figures not soft ROI on this blog. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. Plus it doesn't work for scarcity based social sales where you just want to sell ONE house.

Facebook 110

Facebook Directory Statistics Review 110

Jeff Esposito

APRIL 18, 2013

One thing that is helping me improve this is thinking of formulas like sports stats. For some reason, I can do an ERA in my head but getting ROI metrics or simple division in my head not as well – so thinking of sports is paying off some. social media I suck self-reflection Suck you suck' So what are you afraid of?

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Sports Exercises ROI Metrics 52

Social Media Strategery

MARCH 3, 2011

MS: Research by ACT has demonstrated that three of the top five reasons students drop out are social in nature – they didn’t feel like they fit in, they didn’t get involved, or they didn’t have a supportive group of friends. SR: What are the biggest challenges that the schools that adopt the Schools App face?

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Education Class Groups Groups 130

Laurel Papworth

MAY 24, 2011

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. More on SearchEngineLand.

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Statistics Facebook Press Release Retail 108

Pam Moore

APRIL 2, 2022

It has worked with over half of the current Fortune 1000 companies, as well as governments, professional athletes and sports teams, and many other organizations. Founded in 1971 by Lou and Diane Tice in Seattle, Washington, TPI has served clients in over 60 countries and 23 languages. Related Stories Marketing that Works Now!

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Training Consultant Sports Team 29

Social Media Strategery

APRIL 17, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Interested in Being at the Tip of the Spear? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. Be Prepared for… Sun, Apr 18, 2010 Prof.

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Sprout Social

DECEMBER 13, 2018

Add in the rise of tech and digital marketing, and with that much bank up for grabs, franchise social media is a revenue channel that can’t be overlooked. Franchisor social media challenges. And, social media isn’t an easy job either, with multiple platforms and content schedules to manage.

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Social Media Guidelines Hashtag ROI 81