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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

What was the ROI of your influencer campaign? How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. How are people responding to a campaign? Sprout’s Tagging feature has changed the reporting game for many brands.

Strategy 120
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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. This webinar featured Eric T.

ROI 50
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Are Personas a Good Approach in Social Media?

The Social Media Incubator

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. Are personas a good idea for marketing in the age of social media?

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Five Reasons to “Dislike” Social Media

Webbiquity SMM

The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. Let’s face it, social media changes at the drop of a hat. The overkill.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI.