Firebelly

AUGUST 28, 2012

It means we have to do our research, keep up with the problems readers are having, and figure out how to reach them. It meant the end of sentences like “To learn more about the antioxidant effects of grape juice, download this white paper about the antioxidant effects of grape juice, entitled The Antioxidant Effects of Grape Juice.”

Creative Commons 184

Creative Commons Flickr Google SEO 184

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. SEOs believe that Google is now factoring social signals into search results).

Statistics 133

Statistics Content Hubspot Marketing 133

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy.

Social Media 176

Social Media Content Vimeo Marketing 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. And as a side benefit, this is helpful for SEO. Here are 20 ideas. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Mindjumpers

DECEMBER 3, 2010

Recently Jan Teerlinck wrote about a study of Chadwick Martin Bailey and iModerate Research Technologies that established email is still used most for sharing content. From the user viewpoint this is a valid argument, for businesses and especially SEO it is not. These are findings that do not really surprise me.

Content 213

Content Social Bookmarking Press Release Research 213

Webbiquity SMM

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). Social media and SEO together account for 70% of that spending.

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

OCTOBER 11, 2012

For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. Just when you think you’ve got it all figured out, things change in the blink of an eye, so keeping tabs on the latest SEO witchcraft inevitably demands a lot of research off the clock.

SEO 44

SEO Resources Blogger Journal 44

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? If you are lucky, they will put you on top of the list as they research and dig deeper.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Strategy 226

Strategy Content Marketing BuzzStream 226

Writtent Blog

SEPTEMBER 1, 2014

Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Example: If a lot of SEO bloggers have popular posts on keyword research, steal that topic and write the best possible post on keyword research. Use Word Limits.

Examples 111

Examples Tips Statistics Hubspot 111

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. Share this on Technorati. Share this on Mixx. Tweet This!

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 13, 2011

Create valuable backlinks for SEO. Perform competitive and market research. With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. Social media isn’t all about you, of course. Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Writtent Blog

APRIL 19, 2013

Advanced high quality content includes e-books, white papers, case studies , webinars, coaching and training videos, and high-impact research presentations. Are you more creation-oriented or research-oriented marketer ? If you prefer SEO, numbers and figures or video landing page, you’re a Marketing Scientist.

Mobile 84

Mobile Content Facebook Embedding 84

Buffer Social

DECEMBER 17, 2018

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. You may not know it, but Google indexes every tweet (which makes it a great tool for search engine optimization or SEO). She talked about how critical lead magnets are in advertising.

Social Media 110

Social Media Marketing Curata Influencer 110

ProBlogger

NOVEMBER 11, 2014

Research shows that images increase click-through rates, shares and links. Research your target demographic and be active on the social mediums they utilize. Furthermore, there is an SEO benefit to posting fresh content regularly. Break up your content with subheadings. Use images. Tips For Business To Consumer (B2C) Blogs.

Content 55

Content B2B How To Reputation 55

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Search Engine Optimization (SEO). Keyword research. — 11. QuickSprout University. Link Building.

Class 40

Class Skills Social Media Marketing 40

Techipedia: Tamar Weinberg

JULY 15, 2009

March 8, 2010 at 3:39 am Must-Read List of Free Social Media White Papers - Mario Armstrong July 12, 2010 at 3:06 am The Audacity of Free: The Products and Services Edition » Techipedia | Tamar Weinberg July 29, 2010 at 9:01 am { 18 comments… read them below or add one } Matt McGowan July 15, 2009 at 12:23 pm Congrats Tamar!

Communities 170

Communities Marketing MySpace Yahoo 170

Writtent Blog

DECEMBER 24, 2023

It’s Great for SEO In a curated blog post, you collect a bunch of links to the very best content on a topic , whether that content is in the form of articles videos podcasts white papers infographics …or anything else. So why should you incorporate content curation into your content marketing plan? Why or why not?

Curation 98

Curation Strategy Content Storify 98

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. ” • You need to know where you are before you can know where you’re going.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JUNE 10, 2014

Start with research: is your goal achievable? Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Research reports / briefs. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). These can be discovered by using keyword research tools or by talking to your customer-facing employees.

B2B 190

B2B Social Media Alltop Marketing 190

Keyhole.co

JUNE 6, 2023

For example, Jeremy Moser does an excellent job sharing an in-depth video guide on how to score hundreds of backlinks with only two to three hours of work: Jeremy is building authority in the SEO space by educating people with real examples of how to build high-quality backlinks. It doesn’t come off as spammy or overly promotional.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

APRIL 2, 2013

Social media, content marketing, and SEO are the main components of inbound marketing. Optimize your press releases for search (SEO). Contrary to popular belief, SEO doesn’t have to be scary or complex; just five minutes of keyword research can make a huge difference in the visibility of your release. Write a case study?

Press Release 149

Press Release Strategy scribd Marketing 149

Oktopost

JULY 23, 2020

Through research and analysis, content marketing can offer a window into your target audience’s various pain points. However, most b2b marketing funnels’ start where the potential client has a problem and they are researching common remedies. In the middle of the B2B funnel content usually consists of: White papers.

Content 169

Content B2B How To Types 169

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What Do Social Media And SEO Have In Common? What is “ EdgeRank”?

Feedly 234

Feedly Feed News comScore 234

Keyhole.co

FEBRUARY 17, 2023

Research your target customers After establishing your brand, conduct extensive research on your target audience. Create SEO-friendly content that educates Content marketing is very effective in successfully spreading your brand awareness, as 88% of content marketers have succeeded in their brand awareness goals.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. We research a client’s current competitive and digital landscape , develop a WPO and content strategy, execute, measure and refine.).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” How can content be optimized to support search engine optimization (SEO) efforts?

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MARCH 29, 2016

Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content. Professionals use LinkedIn to find business insights, how-to content for problem solving, industry research and statistics, and thought leadership content.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. Video series, graphic illustrations and even research reports have a greater chance of becoming evergreen compared to your everyday tweets and Facebook posts. SEO Potential. Content Life Span.

Content 153

Content Marketing Insurance Metrics 153

Writtent Blog

MAY 23, 2013

While the firm pumps out weekly blog posts, for example, you can devote the time you would have spent writing blogs on bigger projects like ebooks or white papers. Using others’ expertise can take many forms, such as writing skills or knowledge of a particular medium or subject. Maintain your enthusiasm.

Content 111

Content Project Reputation Types 111

Writtent Blog

JULY 24, 2013

So a graphics whiz might create an infographic for their partner’s audience, and the writer they partnered with could create a special white paper to help the graphics whiz get more clients. write white papers and research articles and publish them in relevant directories. Blogging SEO'

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Webbiquity SMM

JULY 7, 2014

Mike Alton delves into the workings and benefits of the Skills & Expertise function in LinkedIn, how it’s connected to LinkedIn Endorsements, how to optimize your skillset for social SEO, and the right way to grow your endorsements (“sift through your own connections and start endorsing the people you know.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

OCTOBER 22, 2013

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. Immediate conversion events.

Strategy 152

Strategy BuzzStream Content Brands 152