9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 1. Social Media White Paper – Learn and Earn.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.
Free white paper: key trends of 2013
DECEMBER 22, 2013
13 Free Social Media And SEO Xmas Gifts For Your Website. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Presents (Photo credit: Wysz). Social media for health. Mobile! User focus. Marketing integration.
How to Create White Papers From Your Blog Posts and Use Them Effectively
MAY 10, 2012
This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? How can blogs use white papers?
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. The coordination of the various specialties—PR, social, SEO, SEM, content marketing—depends upon having a clear, unified view of actionable metrics. What online publications do they read?
How to Obtain More Views on Your Facebook Page [presentation]
JUNE 22, 2011
Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. But how do you actually optimize your Facebook page for SEO? – increase your brand visibility.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. The world probably doesn’t need another article on SEO basics, and such a piece would be unlikely to be shared, unless it somehow stood out from the previous 77,400 writeups on the topic. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video.
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Do you have a SEO strategy?
How Can SEO Hurt Your B2B Business?
PWB Marketing Blog
AUGUST 10, 2011
But starting SEO before you cover the basics can hurt your business. SEO can hurt your business if you have a poor website. Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. Next, make sure your site does not do any of the following that would undermine your SEO efforts. You may need to update your website to remove these SEO barriers. Then implement SEO. B2B Internet Marketing SEOUse of frames.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
Given that the number of Google+ and Facebook shares that a piece of content gets impacts its search ranking, “SEO is the number one reason a B2B company should be using social media marketing” according to the authors. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
What Exactly Do You Do?
NOVEMBER 17, 2015
common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. click to enlarge). It happens.
How to Create High-Quality Content
FEBRUARY 12, 2015
As you’re creating your content—blog posts, articles, website copy, eBooks, white papers, newsletters, podcasts, videos, brochures, case studies—ask yourself the following questions, suggested by Google guidelines: If you received the information presented in the article, blog post, or email, would you trust it? In season, I can easily ride 300 miles in a week. It doesn’t work.
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. what a year!
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). ” The Value Of SEO [CHART] by eStrategy After Hours How important is a (very) high ranking in the search results? Oh yeah.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Social Media & SEO. Description: Offers a friendly B2B networking environment for SEO and social media marketing professionals who understand the rapidly evolving Social SEO and Inbound B2B Marketing space. Provides free white papers and reports to keep you up to date on industry trends and best practices. Denys Prykhodov / Shutterstock.com. Learn more ].
The Top 6 SEO Resources for Bloggers
OCTOBER 11, 2012
For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. Just when you think you’ve got it all figured out, things change in the blink of an eye, so keeping tabs on the latest SEO witchcraft inevitably demands a lot of research off the clock. Since 2004, SEOmoz has been one of the most highly respected sites online when it comes to providing top-notch SEO analysis, advice and knowledge. Their accumulated SEO wisdom is practical and credible, thanks to their renowned staff of expert authors.
5 Ways to Generate Leads Online
Small Business Mavericks
NOVEMBER 30, 2015
It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. SEO – Search engine optimization is often narrowed to what takes place on your website. Website development certainly is important to SEO, however, you can also perform strategic search engine marketing through offsite content like articles, blog posts, and social media content. Small Business Internet Marketing content marketing lead generation online lead generation PPC SEO social media marketing
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). Social media and SEO together account for 70% of that spending. MediaPost ). 8 SEO Stats and Facts.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Image Credit: Robert Rose. Which are under-used? eMarketer ). 4.
12 Secrets to Building Natural Backlinks
Convince & Convert
FEBRUARY 26, 2016
Given that the closest Matt Cutts has ever got to defining natural links is saying they “are better than non-natural,” you can’t really blame SEO experts for interpreting the term differently. Now, whether such an approach should be adopted in relation to natural links is a matter of dispute in the SEO circles. highlight to tweet). What Are Natural Backlinks? Build Something Better.
Book Review: Optimize
NOVEMBER 5, 2012
The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “SEO, social media and content marketing” is descriptive, but a mouthful. That’s clearly good for searchers, as search engine results have become more relevant and useful. What motivates them? What do they care about?”
Anyone with a New Idea is a Crank Until the Idea Succeeds
NOVEMBER 12, 2012
Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union. Web Presence Optimization (WPO). Content Marketing. Inbound Marketing. Online Marketing.
Search and Social Weekly 1.5
Josh S Peters
FEBRUARY 1, 2013
We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. This How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential by State of Search. Search and Social Weekly Mobile Search SEO Social Social MediaJosh S Peters.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. It includes SEO functionality so you can optimize for search and attract your audience. 4. Successful content marketing initiatives have many moving parts. Content Curation Tools. List.ly (free/paid).
Some Social Tools You Should Know About
Direct Marketing Observations
JANUARY 12, 2012
Slideshare is a home for sharing presentations and white papers online. SEO/SEMThanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check.
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
BuzzFeed atomizes a white-paper-sized story into four trend-focused stories. It may warrant a longer article, a white paper or even a series of articles to tell the right story. Related Stories Don’t Ignore SEO Strategy in Favor of Content The Future of Content Marketing is Now Three Approaches to Effective Brand Storytelling. SQUIRREL! Think again.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Content marketing has changed the way consumers research and buy your products. Active evaluation (researching potential purchases).
Websites and Search Engines are Far from Dead
FEBRUARY 17, 2013
John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. It requires producing content in various formats (video, blog posts, white papers, presentations, infographics, etc.); Websites are dead. Search engines are going away.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
How can content be optimized to support search engine optimization (SEO) efforts? This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing and SEO. Content Marketing Guides, Tips and Tactics.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%).
Marketing is Dead?
AUGUST 23, 2012
SEO is Dead! We used a combination of online advertising, trade shows, email marketing, content (white papers, case studies, educational newsletters), search engine optimization, media relations, and search engine marketing to market their business. We live in really interesting times. Technology is coming at us more quickly than ever before. Public Relations is Dead!
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
While SEO is important, what’s more important is that your customers understand your content. Things like keyword stuffing, redundant copy, lots of hyperlinks, and long-winded articles may be good for SEO, but they’re bad for people (plus, some SEO tactics can get you demoted in search rankings, like duplicate copy, cloaked pages, and link farms). 2. Optimize for Search Engines.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
For example, your B2B site may likely feature a white paper library versus an online retailstore. For example, if you offer downloadable B2B white papers, you’ll want to collect email addresses for later follow up. Do you want SEO analysis and optimization performed? B2B Internet Marketing Business Blogging Facebook Industrial PWB SEO Twitter Wordpress
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.
You Ruined the Internet for the Rest of Us. Thank You.
AUGUST 28, 2012
It meant the end of sentences like “To learn more about the antioxidant effects of grape juice, download this white paper about the antioxidant effects of grape juice, entitled The Antioxidant Effects of Grape Juice.” With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. So what good did all that thin content do for you?
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
SEO is the second prong in our media relations approach (the first we covered on Tuesday with brand awareness and the second we’ll cover on June 11 with the lead generation webinar) and it cannot be achieved without the other two prongs. So let’s talk SEO. You are not going to become, overnight, an SEO expert. Use Media Relations to Increase Your SEO. HURRY!)
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information.
4 Proven Ways to Maximize the Value of Your Video Marketing
Convince & Convert
JUNE 25, 2014
Unlike a white paper or eBook, video assets make people feel. Video can bring in a ton of site traffic and SEO benefits, so it’s actually best to embed it on a landing page on your website and share from there. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. Companies are even becoming known for their video content.
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks. Use storytelling.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses.