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| Page 1 of 2 | Previous | Next | MINDJUMPERS JULY 27, 2011  How to Drive Business Value with Social Marketing Funnel [white paper] Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries. | SOCIALMEDIAB2B.COM NOVEMBER 2, 2010  9 Indispensable B2B Social Media White Papers White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. Social Media White Paper – Learn and Earn. | | | | | |
| PWB MARKETING BLOG OCTOBER 27, 2011  How To Optimize Your B2B White Papers For Google If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. and more. | PROBLOGGER MAY 10, 2012 How to Create White Papers From Your Blog Posts and Use Them Effectively This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? How can blogs use white papers? | MINDJUMPERS JUNE 22, 2011  How to Obtain More Views on Your Facebook Page [presentation] Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. But how do you actually optimize your Facebook page for SEO? – increase your brand visibility. | WEBBIQUITY SMM FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success Content can be produced in a wide variety of formats: • White papers. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. The world probably doesn’t need another article on SEO basics, and such a piece would be unlikely to be shared, unless it somehow stood out from the previous 77,400 writeups on the topic. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. | | | | | | | |
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SOCIALNOMICS | TUESDAY, JANUARY 24, 2012  YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012
Video is Essential for Inbound Marketing and SEO. We partnered with MarketingProfs to bring to our community of savvy marketers a new free white paper on Why Video is Essential to Your Marketing Mix. Go Pro insights Jay Baer MarketingProfs Mike Lewis New York Times Old Spice video killed theTV Star video marketing white paperNo other tool in your marketing toolbox delivers the bang-for-your-buck like video content. With predictions like this, we asked: Could 2012 be the year marketers embrace video in their social marketing efforts? Video is Getting Bigger. MORE >> -
WEBBIQUITY SMM | MONDAY, OCTOBER 29, 2012  Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers. What online publications do they read? MORE >> -
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Now that’s quick! MORE >> -
DIRECT MARKETING OBSERVATIONS | THURSDAY, JANUARY 12, 2012 Some Social Tools You Should Know About
Slideshare is a home for sharing presentations and white papers online. SEO/SEMThanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. MORE >> -
CONVINCE & CONVERT | TUESDAY, APRIL 20, 2010 Does Your Blog Have a Long Tail | Blogging and Content Creation.
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper. Looking forward to reading your white paper on this! new white paper from me and @chrisbaggott) [link] [link] Jason Bender Does Your Blog Have a Long Enough Tail? MORE >> -
- Book Review: The B2B Social Media Book WEBBIQUITY SMM | TUESDAY, SEPTEMBER 4, 2012
- How Can SEO Hurt Your B2B Business? PWB MARKETING BLOG | WEDNESDAY, AUGUST 10, 2011
- Social Media + SEO = Social Media Infrastructure KYLE LACY | THURSDAY, JANUARY 28, 2010
- 21 Things to Know When Pricing a B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011
- Search and Social Weekly 1.5 JOSH S PETERS | FRIDAY, FEBRUARY 1, 2013
- Twitter, Not An Engagement Tool, But An SEO Tool? | Spin Sucks SPIN SUCKS | MONDAY, JULY 19, 2010
- Who are You Blogging for? Your peers or Your Customers? DIRECT MARKETING OBSERVATIONS | THURSDAY, SEPTEMBER 9, 2010
- The Top 6 SEO Resources for Bloggers PROBLOGGER | THURSDAY, OCTOBER 11, 2012
- Book Review: Optimize WEBBIQUITY SMM | MONDAY, NOVEMBER 5, 2012
- 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) WEBBIQUITY SMM | THURSDAY, AUGUST 26, 2010
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- Websites and Search Engines are Far from Dead WEBBIQUITY SMM | SUNDAY, FEBRUARY 17, 2013
- B-to-B Marketers: Use Video on Your Web Site to Increase SEO. TRADESMEN INSIGHTS | WEDNESDAY, MARCH 10, 2010
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
- How Social Media, Content Transform Marketing from Expense to Investment WEBBIQUITY SMM | MONDAY, JUNE 25, 2012
- Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY SMM | MONDAY, NOVEMBER 28, 2011
- Anyone with a New Idea is a Crank Until the Idea Succeeds WEBBIQUITY SMM | MONDAY, NOVEMBER 12, 2012
- Content Marketing: What Content People Share And Why They Do It CONVERSIONATION | SUNDAY, MAY 22, 2011
- Marketing is Dead? SPIN SUCKS | THURSDAY, AUGUST 23, 2012
- 33 Phenomenal Content Marketing and Copywriting Guides and Tips WEBBIQUITY SMM | TUESDAY, APRIL 23, 2013
- How to Build the Ultimate Online Newsroom WEBBIQUITY SMM | WEDNESDAY, JUNE 8, 2011
- Content Marketing: Dos and Dont’s [Report] MINDJUMPERS | FRIDAY, NOVEMBER 16, 2012
- 20 Ways to Generate ROI from a Corporate Blog WEBBIQUITY SMM | TUESDAY, MAY 10, 2011
- How to Sell Video Marketing to the C-Suite SPIN SUCKS | TUESDAY, SEPTEMBER 4, 2012
- You Ruined the Internet for the Rest of Us. Thank You. FIREBELLY | TUESDAY, AUGUST 28, 2012
- Using Customer Cases in Marketing and Sales 2.0 SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
- 10 Best Posts of 2010 BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 29, 2010
- Seven Expert Social PR Guides and Tips WEBBIQUITY SMM | WEDNESDAY, DECEMBER 26, 2012
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- 5 Ways B2B Can Learn from B2C Marketers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
- Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2. SOCIALFISH | FRIDAY, SEPTEMBER 14, 2012
- Calculate Your Blogging ROI in 9 Steps CONVINCE & CONVERT | TUESDAY, JULY 26, 2011
- 10+ New Social Media Job Openings at Hanmer MSL, 2020 Social, Eastwei MSL, MSL China, MSL Japan and MSL Singapore GAURAVONOMICS | WEDNESDAY, MAY 25, 2011
- 9 Keys to Wicked Awesome Landing Pages DREW'S MARKETING MINUTE | SATURDAY, MAY 5, 2012
- A Collection of 50+ Enterprise 2.0 Case Studies and Examples JACOB MORGAN | WEDNESDAY, JANUARY 27, 2010
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
- New Openings at MSLGROUP Asia: Social Media Specialists in India, China and Japan GAURAVONOMICS | FRIDAY, FEBRUARY 4, 2011
- 7 Social Media Tactics Your 2013 Budget Needs to Succeed WWW.CLICKZ.COM | MONDAY, JANUARY 7, 2013
- 10 Ways to Use Social Networks for B2B Marketing WEBBIQUITY SMM | TUESDAY, DECEMBER 13, 2011
- What Content People Share And Why They Do It MINDJUMPERS | FRIDAY, DECEMBER 3, 2010
- 5 Steps to Attract More Customers and Increase online Sales INBLURBS | TUESDAY, OCTOBER 12, 2010
- Planning Your Content Marketing: Bricks vs. Feathers CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 15, 2012
- Openings at MSLGROUP Asia: Social Media Specialists in India, China and Japan GAURAVONOMICS | WEDNESDAY, NOVEMBER 24, 2010
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- Content Sharing: the What and Why SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- #DearKen: How Do I “Pinterest-ize” My Marketing Content? MOBILEGROOVE | THURSDAY, MAY 10, 2012
- Content Marketing: Considerations When Defining a Content Plan CONVERSIONATION | MONDAY, MAY 23, 2011
- How to Use LinkedIn to Connect with Top-Drawer Freelance Clients KIKOLANI | WEDNESDAY, JUNE 20, 2012
- 15 Key Facts about Content Curation WRITTENT BLOG | WEDNESDAY, MAY 15, 2013
- Interview with Social Media Citizen: J-P De Clerck SOCIAL MEDIA CITIZENS | TUESDAY, OCTOBER 26, 2010
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- How to Integrate Inbound Marketing Tactics Into Your PR Strategy CONVINCE & CONVERT | TUESDAY, APRIL 2, 2013
- Nielsen Report: Blogs Still on the Rise | ClickZ WWW.CLICKZ.COM | TUESDAY, MARCH 13, 2012
- 5 Helpful Hints to Attract New Business Using Your Blog TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 22, 2010
- The Only 4 Reasons Agencies Should Care About Their Own Content Marketing CONVINCE & CONVERT | SUNDAY, FEBRUARY 5, 2012
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- How to Improve Your News Feed Ranking on Facebook MINDJUMPERS | TUESDAY, SEPTEMBER 6, 2011
- A Brief Introduction to The New Community Rules: Marketing on the. TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JULY 15, 2009
- What's the R.O.I.? A Framework for Social Analytics WWW.BRIANSOLIS.COM | SATURDAY, SEPTEMBER 3, 2011
- Pharmaceutical Social Media, the price of being absent in Social Media altogether and an ebook WEB METRICS GURU | SUNDAY, SEPTEMBER 26, 2010
- How Marketers are Using Social Media for Business: New Report WEBBIQUITY SMM | TUESDAY, APRIL 27, 2010
- How Social Media, Content Transform Marketing from Expense to Investment WEBBIQUITY SMM | MONDAY, JUNE 25, 2012
- Social Media Marketing Continues to Grow: Great Way to Reach the. TRADESMEN INSIGHTS | THURSDAY, JUNE 17, 2010
- Digital Marketing Strategies STEPHEN P SMITH | THURSDAY, JANUARY 24, 2013
- Fetching Friday – Resources Mashup & A Week in Montana KIKOLANI | FRIDAY, FEBRUARY 3, 2012
- CRM or Social CRM, What's the Difference? JACOB MORGAN | TUESDAY, JUNE 29, 2010
- Optimizing Your Social Marketing Program – A Practical Way to Social Media Optimization (SMO) SOCIALNOMICS | MONDAY, DECEMBER 19, 2011
- E-mail Mysteries, Facebook Mobile and Other Quality Content WRITTENT BLOG | FRIDAY, APRIL 19, 2013
- Using Social Media Monitoring to Improve Your Search Engine. MINDJUMPERS | FRIDAY, AUGUST 27, 2010
- 100 Media Monitoring Tools for PR WWW.PAMIL-VISIONS.NET | SUNDAY, OCTOBER 31, 2010
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources WWW.INTERACTIVEINSIGHTSGROUP.COM | FRIDAY, MAY 15, 2009
- Develop Irresistible Content with this 4-Point Formula PROBLOGGER | TUESDAY, JANUARY 31, 2012
- How to ignite your business with Twitter: The X Factor BLUE FOCUS MARKETING | MONDAY, NOVEMBER 7, 2011
- Social Media vs Social CRM vs Social Business vs Enterprise 2.0 JACOB MORGAN | WEDNESDAY, MAY 19, 2010
- Seth Godin on Steroids: Here’s My Evernote Password VIPER CHILL | SUNDAY, DECEMBER 2, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- How to BE a Government Consultant and Use Social Media SOCIAL MEDIA STRATEGERY | TUESDAY, OCTOBER 27, 2009
- The dark side of good work in social media DIRECT MARKETING OBSERVATIONS | FRIDAY, MARCH 5, 2010
- Focus Strategically On the New Social Tools | Spin Sucks SPIN SUCKS | THURSDAY, SEPTEMBER 9, 2010
- Why Host a Blog on Your Corporate Website? WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
- Who is the Social Customer? JACOB MORGAN | THURSDAY, JUNE 24, 2010
- How to Make Money With Blogs & Blogging VIPER CHILL | MONDAY, APRIL 19, 2010
- Slow and Steady vs the Quick Knock-out: Marketing Fight Night PROBLOGGER | MONDAY, OCTOBER 25, 2010
- Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and. JACOB MORGAN | THURSDAY, JULY 15, 2010
- Back in the USA and Search Analytics – Web Journal – March 5th – 19th, 2012 WEB METRICS GURU | MONDAY, MARCH 19, 2012
- Social Media For B2B | Brass Tack Thinking BRASS TACK THINKING | SUNDAY, DECEMBER 27, 2009
- Why scale the paywall? | Spin Sucks SPIN SUCKS | TUESDAY, SEPTEMBER 14, 2010
- My Thoughts on the Social CRM (SCRM) Panel at Social Media Club JACOB MORGAN | FRIDAY, MAY 21, 2010
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