Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Use tools like Twellow and Followerwonk to find relevant gatekeepers. Image: SalFalko via Flickr, CC 2.0.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

NOVEMBER 11, 2016

And they are also tools to help you perform more efficiently and effectively. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. The header for the left column is “Things I Can Change.” Fill it out.

Exercises 199

Exercises Banking Consultant Training 199

Waxing UnLyrical

AUGUST 14, 2015

During the chat, newcomer @classickatie asked for some measurement tools for those on a small budget. Michelle also suggested this great list of tools from Marcia DiStaso. Michelle also suggested this great list of tools from Marcia DiStaso. Katie Paine of Paine Publishing. Survey Monkey. CyberAlert. Talkwalker.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

FEBRUARY 22, 2016

Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. 8 Collaboration Tools to Improve Your Content. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Collaboration 100

Collaboration Consultant Team Communities 100

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Detail it on charts, binders, in online organizational tools and anywhere easily seen. Give them binders, online tools, direct access to your leaders … resources of all kinds.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. In addition the following tools and resources were mentioned: Cision. The 2015 Complete guide to Public Relations tools via Prezly. ” #measurepr. Google Analytics. Platform analytics (e.g.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

Klout 183

Klout Influencer Journal Flickr 183

Waxing UnLyrical

FEBRUARY 19, 2016

On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important. A2: I think they are one metric and tool, but not the only one you should look at. Here’s some of what we talked about. I put higher priority on actions. Based in the Washington, D.C.,

Communities 100

Communities Metrics Consultant Discount 100

Waxing UnLyrical

DECEMBER 16, 2013

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MAY 7, 2017

All WE need technology for is to more effectively use the TOOLS it gives us to better practice our craft. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. “I’m not a Millennial.”

Buy 190

Buy Banking Course Engineering 190

Waxing UnLyrical

APRIL 25, 2011

“If the majority of Twitter users view their tweets through third-party tools that simply make calls to Twitter’s API’s, they’ll never see Twitter partner ads, promos, or Quickbars. With minor differences, this post was originally published on KimberMedia.]. What do you think?

Tweetdeck 212

Tweetdeck Buy Twitter API 212

Waxing UnLyrical

OCTOBER 5, 2015

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts. What tools do you use? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” write Karen Dietz and Lori L. Silverman. ” 6. ” 6. How do you measure storytelling?

Proposal 100

Proposal ROI Consultant Journal 100

Waxing UnLyrical

JUNE 5, 2018

Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. A4) Know that the tech is only a tool to help you, not do your job for you. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JUNE 22, 2015

6 Rules of Thumb for Successful Brand Publishing. Why: “Email is inextricably woven into the way we do business – in essence, it’s the database of our personal and professional lives,” says Dan Hanrahan , as he explores why your email signature “is one of the richest, yet untapped, branding and demand generation tools.”

Content 100

Content Consultant Flickr Publishing 100

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. It’s unbelievable. Please, please go through the new Framework. Honestly, what more can anyone ask for?

Metrics 100

Metrics Banking Conference Consultant 100

Waxing UnLyrical

SEPTEMBER 25, 2012

On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR. When Andrew Grill Visited #measurePR , originally posted on Waxing UnLyrical , published by Shonali Burke. You just read Got Kred?

Klout 204

Klout Overview Influencer Hosting 204

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. 16 #measurePR transcript , originally posted on Waxing UnLyrical , published by Shonali Burke. The #measurePR transcript from Oct.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. the current tools don’t easily offer the kind of listening that would be really useful. – the current tools don’t easily offer the kind of listening that would be really useful.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

MARCH 28, 2016

13 automation apps and tools to streamline your whole life. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. And I hope you get inspired with this week’s roundup. ” And why did we lead with this post?

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

OCTOBER 24, 2016

My power is mastery of tools! I have an uncanny ability to learn how to identify and implement the use of social tools quickly and in a way that’s connected to achieving my client’s goals. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business.

Delicious 100

Delicious Banking Sports Education 100

Waxing UnLyrical

MARCH 30, 2015

Why: Natasha Smith published this post in January of this year. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. , dust it off along with the rest of your spring cleaning. Growth Hacking” – Ignore the Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Fortunately, we now have two major tools at our fingertips: data and insights. PR now involves business indicators and funnel acceleration to drive GROWTH.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MAY 6, 2016

Because smart Social PR isn’t about using tools and technology willy-nilly just because we can. It’s about using tools and technology wisely to create and grow communities around the conversations we want to generate; socializing those conversations; and motivating our communities to tell our stories for us.

Banking 100

Banking Training Sports Upcoming 100

Waxing UnLyrical

JANUARY 29, 2019

An effective dashboard allows workers to use tools with ease, and it provides them with the ability to navigate between crucial information, such as company-wide memos, with clarity and efficiency. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

JUNE 26, 2015

As publisher@commPRO the mission=empower our community thru content. measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

JUNE 1, 2015

Why: “You want to see what is popular content, who are popular authors in your niche and what is going to be popular in the future, while also keeping an eye on what is trending related to your own content,” explains Ian Cleary as he shares some great tools and tips. 11 Sure-Fire Ways to Get Millennials Reading Your Blog.

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

NOVEMBER 21, 2016

Using the @Spredfast Intelligence tool, we’ve created custom lists #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

JULY 13, 2015

Our executional elements for that will include tactics and tools, certainly, but in the end, our messaging and measures must reflect our existential mission,” says Sean Williams as he lists several questions that will help gauge the effectiveness of your internal communications. 5 questions to ask your employees now.

Consultant 100

Consultant Collaboration Skills Organization 100

Waxing UnLyrical

JUNE 20, 2016

Are there any tools or platforms that have made this easier? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How do you make integrated communications a priority in your campaigns? Please share in the comments below.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 25, 2016

Why: “Benchmarking is the PR professional’s best tool for combating the dreaded ‘so what’ question,” writes Kristin Maguire for iQ Media. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

JUNE 27, 2012

Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. You just read How Nissan Micra Rode the Social Media Bandwagon , originally posted on Waxing UnLyrical , published by Shonali Burke. Learn more about Ancita via her About.me page.

Social Media 227

Social Media Campaign Flickr Buy 227

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. Guest post by Sue O’Hora. Connect with Sue on Twitter or LinkedIn. .

Video 222

Video Public Domain Project Cost 222

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference. What the tools can and can’t do. Guest post by Jonny Bentwood.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

FEBRUARY 28, 2011

Being close to a global news story may just be the catalyst needed for more media here to realize its potential as a news breaking tool. Another interesting aspect has been watching who is collecting and publishing information. Image: Johannesen via Flickr, CC 2.0.

Flickr 150

Flickr Compete News Eventful 150

Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Assuming you agree with that “yes and no&# answer, here are four tools I’ve been finding very useful recently, and they might help you too. HootSuite Publisher. Inevitably, then, the time question comes up.

Communities 232

Communities Tools Syndication HootSuite 232

Waxing UnLyrical

FEBRUARY 1, 2016

Working Across Multiple Time Zones: Tools and Strategies That Help Connect. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Please share in the comments below. Image: Jonathan Pendleton via Unsplash, CC Zero. Based in the Washington, D.C.,

Consultant 100

Consultant Collaboration Skills Communities 100