Sprout Social

MARCH 8, 2021

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. The resulting article , which we published a day after GameStop’s stock price soared into the triple digits, received 3,456% more pageviews than a typical post generates in a 24-hour period. Sprout had unique data to share.

Content 130

Content Trends How To Exercises 130

Ignite Social Media

JANUARY 25, 2018

Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Time posted data is helpful to see when people are online and engaged outside of your existing fan base to optimize content publishing.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

MAY 8, 2023

All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments. Want to see it in action?

Tourism 108

Tourism Travel Education Engagement 108

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Some of these are: Performance summary : Compare top-level performance metrics with the previous publishing period. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 127

Review Brands How To Analysis 127

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases.

Strategy 142

Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. You should publish both organic posts and paid advertising. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. These individuals will offer the best potential results from publishing their reviews of your products. How is B2B CX Different from B2C CX? Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JULY 14, 2016

Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. If you’re using tags to categorize published messages, the report provides engagement metrics. Understanding Brand Sentiment. How to Use the Tag Report.

Report 40

Report Sentiment Metrics Patterns 40

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. Content quality: Regularly publishing high-quality content can help grab attention on social media, encouraging users to like, comment, share, or interact. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Waxing UnLyrical

JULY 11, 2012

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). originally posted on Waxing UnLyrical , published by Shonali Burke. Additionally, we’re not limiting ourselves to one pain point. Yes please!

Social Media 204

Social Media Issues Sentiment Banking 204

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Check it throughout your IPO to monitor real-time reactions and sentiment data. Get all your assets in one place.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Creativity never runs dry on Tumblr , where there are over 200 million blogs publishing 80 million posts per day. 140 million US users.

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

OCTOBER 22, 2019

See what kind of followers they have and what kind of posts they are publishing. For example, Yes Style, a K-beauty retailer partnered with a beauty influencer @sophsmakeupp to promote their products. You can also use these tools to track brand sentiment and understand how people feel about your brand and your competitors.

Instagram 96

Instagram How To Hashtag Influencer 96

Razor Social

MARCH 30, 2016

Note: We reached out to get feedback about the lighthouse before we published this post and this made the Lighthouse so much better because of the great feedback. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

DECEMBER 6, 2019

There weren’t established processes or a structure in place, which meant there wasn’t a lot of visibility into what other functions of the broader team were publishing. Leadership always has insight into how every message prAna publishes aligns with the brand’s goals. Not to mention, she was a team of one.

Strategy 60

Strategy Team Meeting Collaboration 60

Sprout Social

OCTOBER 18, 2018

The retail company states that no regular employee should answer customer complains or questions directed towards the company. The way that public sentiment on these channels rapidly changes means that small problems quickly snowball if not dealt with appropriately. Provide a plan for dealing with conflict.

Policies 111

Policies Social Media Guidelines Privacy 111

Later

SEPTEMBER 1, 2020

Whether you’re in e-commerce, SaaS, publishing, or otherwise, we’re sharing the top social media platforms for SMBs: The Value of Social Media for Small Business. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

Platform 78

Platform Social Media Small Business Instagram 78

Audiense

MAY 16, 2016

— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. Thorsteinsson: “Starting with the basics, we implement publishing tools across different platforms. Come & visit #PorscheGuildford.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends.

Reputation 120

Reputation Review Sentiment Software 120

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

OCTOBER 22, 2018

Sprout’s publishing tools make planning content and scheduling posts in advance easy. Listening and sentiment analysis are two great methods for “measuring” or evaluating reputation. If their efforts on social are being noticed, chances are someone somewhere is talking about it.

Reputation 74

Reputation Industry Aggregator Research 74

Hootsuite

MARCH 2, 2023

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. In this example, the advertiser could have avoided this placement by adding names of unsuitable publishers to their keyword blocklist.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. Once your creative assets are finalized, you need to plan when and where you’ll publish each throughout your social campaign. You know what I’m talking about.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

SEPTEMBER 1, 2020

Or, sort by date, so you can determine if the post published on the day you noticed the anomaly occurring is the one driving that change. Sentiment analytics are a good place to start and provide a gauge on whether your audience feels positively, neutrally or negatively about your brand. Also be aware if you’ve tried something new.

Analysis 145

Analysis Data Social Media Retail 145

Sprout Social

MAY 8, 2023

All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Use this industry-level data to help inform your publishing calendar, and test your own optimal send times with social experiments. and at 6 p.m. to noon and 1 p.m.

LinkedIn 109

LinkedIn Tourism Travel Education 109

Writtent Blog

MAY 10, 2021

Guest posts are a piece of content that you accept from other bloggers and writers to publish on your blog. In an age marred by growing protectionist sentiment, the victory is economic as much as symbolic for Brussels. If you allow the brand to re-post, will they credit you?

Policies 40

Policies Microsoft Health Care Resources 40

Hootsuite

JULY 13, 2022

A post shared by VIEW-PUBLICATIONS | PUBLISHER (@viewpublications). The Hootsuite analytics tool is especially useful in understanding where customer sentiments lie. Then, you can measure the social sentiment of your brand. Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite.

Tips 107

Tips HootSuite Survey Template 107

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Analyze your own social platforms and find what times work best for you, then build a publishing schedule from there.

Social Media 140

Social Media UGC Analysis Conversation 140

Sprout Social

JANUARY 30, 2019

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. These numbers speak directly to which networks your brand should approach and what types of content to publish. What type of sentiment are people associating with your campaign hashtag? Increase brand awareness. Hey, we get it.

Social Media 112

Social Media Strategy Marketing How To 112

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. Almost 53% of users are likely to buy from a business they can message. of users follow or research brands and products on Facebook.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Published in November, the report addresses marketing head-on: “Limited racial diversity across marketing, merchandise, and retail employees results in exclusionary treatment.”.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JULY 30, 2018

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. Either way, if you aren’t publishing your posts when your audience is most active, you’re inevitably stifling the reach of your content. Publishing fresh content. Sentiment Analysis.

Brands 78

Brands Analysis Sentiment Metrics 78

Webbiquity SMM

JUNE 14, 2011

Social media killed newspapers; anyone can now publish to the world. Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Basic metrics include reach (who reads your content and where), sentiment and conversion. Research, through social media, has to fill in much of this gap.

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

SEPTEMBER 3, 2020

The companies that put their brand purpose to action were rewarded with positive customer sentiment also. They were publishing social content about reforming the criminal justice system back in January. Is brand purpose a buzzword? Brands that demonstrate a positive impact on people’s lives grow 2.5 Finish strong in 2020.

Trends 144

Trends Social Media HootSuite Embedding 144

Convince & Convert

JANUARY 21, 2014

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result.

Study 167

Study Social Media Forums Case Study 167