New report resurrects AVE measurement for influencer campaigns
Sherrilynne Starkie
AUGUST 15, 2018
Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece. Once we had that number, we’d triple it to try to wrangle the value of editorial independence. Another 158,000 profiles, each with more than 15,000 followers, featured branded posts on an unpaid basis.
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