Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Buffer Social

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Products 86

Products Pharmaceuticals Small Business Film 86

The Realtime Report

JUNE 7, 2022

Creating Product Packages: 3 Tips. Without a focus on user experience, it’s impossible to get people to consistently purchase your products and services, which is where product package design comes in. Here are a few top tips to help you create the best possible product packages for your business.

Products 91

Products Tips Software Process 91

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” How does social media affect consumers’ attitudes about technology products and brands? The study also revealed the efficacy of mobile ads.

Mobile 170

Mobile Research Products Survey 170

Awario

MARCH 4, 2021

The answer is market research! Awario's social listening capabilities are often used to find out more about your target audience or their feelings about your product, so we especially care about this topic. Well, we reinterpreted it as "Knowledge about your audience is marketing power". But how do you get to know your audience?

Research 124

Research Marketing Products 124

Social Media Today

MAY 25, 2021

Snapchat has shared some new insights into the rising adoption of AR tools in the eCommerce discovery and purchase process.

Process 195

Process Research Products Tools 195

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 136

Products Social Media FAQ Sentiment 136

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

Products 40

Products eBook Blogger Content management systems 40

Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149

Research Focus Group Marketing Survey 149

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. the appalling #NewTwitter interface), the company still offers differentiating functionality and remains one of the most productive social sites for B2B marketers. Image credit: CMI.

B2B 154

B2B Research Twitter Marketing 154

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Continue your research as you find the platform that works best for you. Routines make the world go round.

Social Media Management 103

Social Media Management Organization Products Social Media 103

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 98

Research How To Marketing Price 98

ProBlogger

NOVEMBER 8, 2023

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. Copy from one, it’s plagiarism; copy from many, it’s research. If you research many, and then forge something original, your readers will take notice. They “extend the brand.” You still need to make the sale.

Products 41

Products Marketing eBook Research 41

Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Products 92

Products Team Focus Group Collaboration 92

Justin Levy

DECEMBER 1, 2013

During those hours, I timeblock my schedule including reading/research time , set times to process email , time to plan for the upcoming day and more. To effectively increase your productivity, you must understand your daily routines – ( Tweet This ). Productivity Daily Routines Ideal Week' Photo Credit: Sean MacEntee.

Products 232

Products Travel Journal Upcoming 232

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

Products 30

Products eBook Blogger Content management systems 30

Jon Loomer

MAY 17, 2018

Dynamic Product Ads are magical. A user visits a website or adds a product to cart. Finally, we show them an ad of that specific product and complete the sale. Between Broadmatch Dynamic Ads, Dynamic Product Ads, and all the new features of dynamic ads, they are delivering real results. We know the flow.

Products 167

Products Facebook Advertising Upcoming 167

Buffer Social

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

Products 83

Products Sample Samples Marketing 83

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. Besides, when you have similar products, you target the same segments. You also understand the best way to position your products in the market for the best returns. Your direct competitors market similar products. Better brand positioning.

Analysis 52

Analysis LinkedIn Research How To 52

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 103

Research SEO How To CPC 103

Social Media Strategies Summit

APRIL 11, 2024

Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote.

Social Media 226

Social Media Tips Marketing UGC 226

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

JANUARY 18, 2018

As you can see below, the event source can be a standard event from your Facebook pixel… If you select a standard event, these campaigns will be compared based on total purchases, for example, of any products on your website (not just those products that were promoted). Do you have Test and Learn yet? Have you created any tests?

Research 167

Research Tools Comparison Facebook 167

The Social Media Incubator

DECEMBER 16, 2013

For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. But that’s not the only thing different about the planning tool.

Research 125

Research Adwords SEO Engineering 125

Adam Cohen

JULY 12, 2010

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265

Research Social Media Marketing Retail 265

Small Business Mavericks

OCTOBER 4, 2012

These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. It also helps content producers come up with good ideas for their content. I encourage you to use them.

Research 156

Research Google Tools Trends 156

ProBlogger

DECEMBER 7, 2023

The post Build Blog Products That Sell 6: Tell the World appeared first on ProBlogger. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. The benefit of the product is far more important than the product itself.

Products 42

Products eBook GPS Blogger 42

WebInKnow

OCTOBER 19, 2022

Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.

Products 67

Products Features How To Software 67

Socialmedia.biz

APRIL 17, 2019

The packaging of a product plays a huge role in consumer decisions. Copying the competition or already established products will only result in a forgettable impression. Your product should distinguish itself when it comes to packaging that can either be done via color, design or container shape. It’s important to stand out.

Products 87

Products Reputation Focus Group Overview 87

Socialmedia.biz

MARCH 12, 2019

Although you may think this doesn’t apply to cheap and common products, a lot of them aren’t really authentic. In some cases, you may be able to easily notice whether certain products are fake. Nevertheless, when it comes to products like high-end beauty products, watches, and sneakers, it can be difficult to see whether they’re real.

Products 92

Products How To Authentication Price 92

Waxing UnLyrical

JUNE 17, 2019

Social video will never replace $200 an hour high-end 4K video production. I got a one-week free trial of MoShow, with the option of buying a full year’s worth of the product for $39.99. The post Product Review: MoShow–Slidehow Movie Maker App appeared first on Shonali Burke Consulting. Here’s what I put together. 88@osu.edu.

Review 100

Review Products Video LinkedIn 100

Social Media Strategies Summit

MARCH 6, 2024

The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

Social Media 215

Social Media How To Survey Analytics 215

Convince & Convert

AUGUST 27, 2013

The hypothesis is based on our anecdotal observations that when a Facebook user encounters a brand image of a product, lifestyle, or landscape without a person shown, the user is better able to project themselves into the image and therefore more likely to like, share, or comment on the image.

Research 164

Research Engagement Facebook Retail 164

Webbiquity SMM

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? There’s no question that B2B marketers have embraced social media.

B2B 263

B2B Social Networking Research Marketing 263

WebInKnow

FEBRUARY 22, 2022

Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. Naming is difficult! And if you choose to work with a naming agency, it can cost a ton of money.

Findability 113

Findability Company Products How To 113

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. One of the most interesting takeaways from our research with Delmondo is around the best time(s) to post to stories.

Research 111

Research Instagram Brands Sports 111