Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MARCH 8, 2012

A customer story or news release shouldn’t read exactly like a novel or movie script of course, but keeping in mind the elements of proper storytelling can help add life and draw readers in to your PR and social media marketing “stories.” A fictional story can be set in any place or time.

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

AUGUST 24, 2021

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Other Social Media Platforms. Facebook Facts and Statistics. 11 million in the U.K.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. After all, they work for your organization.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Moreover, your business can publish event content on its own social media pages.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JUNE 6, 2017

You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. It’s not just that social networks want to sell ads.

Content 190

Content Tips How To Video 190

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

DECEMBER 13, 2018

If these don’t align with what’s on your website and other social platforms, your brand image will be muddled. Your brand’s visual presentation should be consistent across your entire online presence. Write a compelling “about us” section.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

SEPTEMBER 9, 2014

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 7, 2014

All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. Merely providing links to your followers without thinking about presentation isn’t enough. Image credit: Flexspan. So you can turn “bit.ly/jd59i8”

Twitter 189

Twitter URL Hashtag Reddit 189

Webbiquity SMM

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.). But the process of building trust is even more fundamental than that. .

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides'

NewsCred 100

NewsCred B2B Hashtag Resources 100

Webbiquity SMM

JANUARY 30, 2012

JT Pedersen provides a short list of his favorite plugins for personal and corporate (non-ecommerce) blogs, including both popular favorites (the AddThis Social Bookmarking Widget, BackUpWordPress) and some interesting but lesser-known add-ons (Twitter Mentions as Comments, and WP Smush.it to improve load times).

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

MARCH 30, 2015

Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. 20 Sites to Get Free Stock Images for Commercial Use by Social Media Today. That’s worth gold.”

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. If you’re feeling especially giving, you can present them with an award or gift to truly show how much you appreciate their efforts. Provide Tools.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

JUNE 17, 2014

John Lee details four practices used by the most successful social brands in B2B, such as using measurement to drive integration (“Lack of measurement is the number one reason that social fails…Nearly 90 percent of brands measure volume and engagement (likes, followers, etc.),

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. ” Top 5 Innovative Ways PR Pros Are Using Social Media by Mashable. 5 excruciatingly dumb things PR pros do with social media by ragan.com.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

DECEMBER 12, 2012

” 6 Steps to Getting Started With Google+ by Social Media Examiner. 3 reasons Google+ is not a social network by iMedia Connection. ” 3 Successful Google+ Pages and Why They Work by Social Media Examiner. ” The First 5 Things You Should Do With Your Google+ Business Page by WindMill Networking.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 4 LinkedIn Tips to Help You Stand Out by Social Media Examiner.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. 25 Top WordPress Plugins You Should Know About by Ask WordPress Girl. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Guest post by Brad Richardson.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

JULY 15, 2014

By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Facebook Marketing Strategy Social Media Marketing digital marketing Google Sony Yahoo!' This is really a new communication platform. Clayton can be found on LinkedIn and Google+.

Yahoo 195

Yahoo Marketing Apple Analytics 195