YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content
Social Media Today
FEBRUARY 4, 2021
YouTube has refreshed its YouTube Sports platform, with a bigger focus on connected TV viewers.
Adidas Social Media Strategy: Sporting Online Traction Globally
Keyhole.co
NOVEMBER 17, 2023
This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. million YouTube: 1.1 million Adidas Football on YouTube: 1.5
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity SMM
MAY 25, 2021
We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports
Laurel Papworth
OCTOBER 17, 2022
What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]
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9 YouTube trends for your content strategy in 2022
Sprout Social
AUGUST 2, 2022
More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. This list will help.
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YouTube At A Crossroads: Social Media Network or Streaming Service?
Ignite Social Media
APRIL 22, 2021
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. YouTube Stories.
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103 YouTube Video Ideas for When You’re Out of Inspiration
Hootsuite
MAY 11, 2023
Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.
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15 YouTube Video Ideas to Inspire Your Brand’s Channel
Sprout Social
JULY 5, 2022
Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5
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Research: Influence of Personal Connections on Social Media Drives More Purchases
Bill Hartzer
OCTOBER 5, 2023
Notably, in urban settings, sports celebrities have gained popularity, especially among Gen Z and Millennials who admire active lifestyles. YouTube emerged as the most popular social media platform across different age groups, with 87% of Gen Z, 72% of Millennials, and 47% of Gen X using it.
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.
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15+ social media platforms your customers are using in 2021—and why you should be using them
Sprout Social
JUNE 22, 2021
With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8
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Best Brands on YouTube: Our Top 10 of 2019
Social Media Strategies Summit
MAY 24, 2019
It is also critically important to distribute the video on platforms where your target demographic is already spending time. Enter YouTube. The popular video sharing platform is the 2nd most visited website in the world. YouTube also reaches more Americans aged 18 to 34 than any TV network. Top 10 Best Brands on YouTube.
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Generational POVs: Favorite Social Platform
Likeable
JUNE 23, 2021
Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . All of them mentioned TikTok, most mentioned Instagram, and Twitter and YouTube each got one shoutout.
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings
Keyhole.co
DECEMBER 26, 2023
Plus, it has expanded into proprietary adventure sports, racing, and music. million Facebook: 49 million YouTube: 13.6 The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5%
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How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon.
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Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.
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Best Free Sport Streaming Sites (Working September 2023)
Tweaklibrary
SEPTEMBER 2, 2023
Below, you will find an extensive review and a comprehensive comparison of the leading free sports streaming platforms designed to enable you to watch live sports events like football matches and fight competitions online. However, it’s important to note that not every game from every sport is available on ESPN.com.
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3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.
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9 Inspiring Examples of Higher Education Institutions on Social Media
Social Media Strategies Summit
APRIL 22, 2021
A further 39% is spent streaming video and TV on sites like YouTube, another social platform. In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. We’ve got humor in there; we’ve got heritage; we’ve got sports. Conclusion.
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UK fashion influencers redefining style
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5
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How to Create a YouTube Channel on a Budget
Later
APRIL 1, 2020
Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Why Create a YouTube Channel for Your Business? 2: Build a Stronger Community .
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Top 5 Most Popular Streaming Apps: How to Choose the Best One
BeingOptimist
JUNE 22, 2023
The emergence of the internet and digital content platforms has led to a monumental shift towards streaming services. Offering various plans to suit different viewing preferences and budgets, the platform delivers a seamless, ad-free viewing experience. 2 HBO Max H BO Max offers a streaming experience defined by quality over quantity.
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IGTV: The Ultimate Guide to Instagram’s New Video Platform
Later
JULY 24, 2019
Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV? There will be a way for creators to make a living.”.
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Crafting Great Social Media Videos That Get Views
Convince & Convert
DECEMBER 13, 2023
What Are Vertical Videos and How to Effectively Use Them [link] #YumYumVideos #videoagency pic.twitter.com/09VTlgz7tQ — Yum Yum Videos (@YumYumVideos) May 9, 2023 Keywords Are Key Once you’ve produced your social media video, you have to title it before uploading it to most platforms.
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COVID-19 and Social Media Marketing: April 6th Update
Ignite Social Media
APRIL 6, 2020
The top 5 categories in which buyers expect to spend LESS in the next 1-2 months include: Concert & Event Tickets (60%) Trips & Travel (57%) Handbags & Accessories (52%) Sporting Goods (51%) Workout Clothing (48%). YouTube, TikTok). YouTube, TikTok) still plan to do so after the crisis.
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Top Five: Major Google Ad overhaul and more
Sherrilynne Starkie
JUNE 27, 2018
Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Jun 27, 2018.
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What Gen Z is Watching Online
Likeable
JANUARY 28, 2020
Instead, they are attracted to social platforms, including YouTube and newcomer TikTok. Since these platforms are completely different from traditional television, movies, and the like, what exactly is this generation watching online? Gen Z is mainly heading to YouTube to be entertained.
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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy
SocMed Sean
FEBRUARY 10, 2022
Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. In addition, over 80% of companies view engagement on the platform as their most important metric. Some may even be asking themselves if Instagram is still a good platform at all.
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BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines
Ignite Social Media
AUGUST 1, 2023
This left a total of 44 brands actively engaging with their audience on the platform. Ignite Social Media’s analysis offers brands a rare glimpse into the potential of Threads as a marketing platform as no analytics infrastructure yet exists. The study will be emailed to you immediately.
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From
Ignite Social Media
MARCH 18, 2024
million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. With over 5.4 Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?
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17 social media management tips for productivity and organization
Sprout Social
AUGUST 31, 2022
Identify the best platforms for your brand. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. Use this information to form a strategic approach and identify the best platforms for your brand. Set your social media goals.
5 User-Generated Content Campaigns from 2020 to Learn From
Pixlee
APRIL 28, 2021
Across platforms, consumers are faced with direct ads that promise the best product and service. With sports content dwindling during quarantine, the brand capitalized on people’s eagerness for the return of NFL games to create a campaign that drove engagement. . Source: Buffalo Wild Wings YouTube. Source: YouTube Tesco.
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started
Social Media Strategies Summit
APRIL 8, 2021
What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Because social platforms are typically informal spaces. Instagram is the world’s fifth-largest social media site.
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How to align Content Marketing and Social Media for the most effective amplification
Visually SM
JULY 6, 2020
Content created for YouTube is different from content created for Twitter, which is different from content created for TikTok. They don’t talk about or show their products directly, focusing instead on highlighting athletes of the most diverse sporting areas, backgrounds, and levels of experience. And its products.
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention
Keyhole.co
JANUARY 18, 2024
After the Quenchers went viral in 2019, thousands of customers and admirers flocked to the brand’s social media platforms, eager to see what the fuss was all about. Facebook: 255K YouTube: 12.1K You can see an example of the rugged aesthetic these products had in this YouTube video celebrating Stanley’s innovations. Twitter: 10.7K
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Ryanair’s Social Media Strategy: Driving Engagement With Humour
Keyhole.co
DECEMBER 23, 2023
With an active presence on all social media platforms, Ryanair has dedicated accounts for different regions/countries and services. million YouTube: 108K Twitter: 808.3K While memes and photograph-based posts are popular on its social media platforms, the brand equally dabbles in videos and text-based posts. Instagram: 1.3
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Nike’s Social Media Strategy: A Deep Dive
Keyhole.co
DECEMBER 22, 2022
They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. million YouTube: 1.71 Even on a professional platform like LinkedIn, they showcase their celebrity collaborations and gain traction. Nike on YouTube.
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact
Keyhole.co
NOVEMBER 21, 2023
Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all. million YouTube: 18.6 The reason why Apple’s social media strategy works Apple’s biggest following is on Instagram and YouTube, which makes sense given their video-forward marketing campaigns.
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Best YouTube Downloaders
SocialFish
OCTOBER 7, 2019
YouTube is the largest video-sharing and hosting network. Luckily there are apps and websites that can help you with saving your favorite YouTube videos for later. Luckily there are apps and websites that can help you with saving your favorite YouTube videos for later. Top 10 Best YouTube Downloaders.
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Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach
Keyhole.co
OCTOBER 31, 2023
million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts. Sharing content in diverse formats If Nike’s social media strategy is brilliant in the sports sector, Fenty’s content game is undefeated across a multitude of formats in beauty. Take their YouTube channel , for instance.
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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach
Keyhole.co
OCTOBER 31, 2023
million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts. Sharing content in diverse formats If Nike’s social media strategy is brilliant in the sports sector, Fenty’s content game is undefeated across a multitude of formats in beauty. Take their YouTube channel , for instance.
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Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services
The Realtime Report
FEBRUARY 11, 2022
Streaming Service Preferences: When asked what streaming services consumers had used in the past 30 days, 71% had used Netflix, 63% used Amazon Prime, 53% used YouTube TV, 44% had used Hulu and Disney+, and 32% had used HBO Max. 31% state they will be using social media, 15% will be on a sporting website, and 8% will be using online forums.
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2014 World Cup: Social Media Campaign Round-Up
The Realtime Report
JULY 18, 2014
. “The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube ( Forbes ). million new followers across all of its major social media platforms during the tournament. Each child was sporting red and gold colored jerseys.
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Metaverse examples: The brands to watch across industries
Sprout Social
DECEMBER 14, 2022
There are a lot of ways brands can join the metaverse, but most metaverse brand activations involve one or more of the following technologies: Virtual, immersive environments via metaverse platforms like Roblox or Decentraland. Sports: NFL. The NFL has plans to launch a content series with several creators across sports and gaming.
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