The following is part ONE of a series called Build Your Platform. Build Your Platform: Goals. The goal of building your platform is to create useful information, to select the best possible media to package that information, and then to choose a series of distribution technologies for delivering your ideas to others, to encourage interactions, and to drive towards certain target results. Simpler still: your goal is to move your ideas through a platform to encourage a human interaction. YouTube for video. platformThis post is long. Totally okay. MORE >>

There are a lot of community platforms on the market today and we thought it would be useful to collate a complete list of them. We hope it will eventually become a useful community platform tool resource. Get Satisfaction - a cost effective platform for SME business solutions. Jive – In addition to being a community platform, Jive ‘Engage’ offers collaboration software and social media monitoring. LiveWorld offers a series of applications and platforms designed to stimulate more conversation and engagement with customers. link]. Tweet This! MORE >>

Why do you think YouTube is the  #2 search engine in thw world? Did you know that as of March 2010, 24 hours of video  is uploaded to YouTube every minute? Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube. Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. MORE >>

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. video platform. youtube. MORE >>

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. But these 3 platforms are very different from one other. [.]. Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthThey are important avenues for building brand engagement and influence. If If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks. MORE >>