How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. It has been shown that thumbnails increase YouTube engagement more than 150%.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter.
Choosing the Right Social Media Platform [Infographic]
JULY 1, 2013
There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. StumbleUpon, Youtube, and Google+ are the most effective platforms for SEO goals. Pinterest, Facebook, and Twitter are the most effective platforms for generating traffic goals. It’s followed by YouTube, Twitter, and Google+.
Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. personalized video portal.
Using YouTube for B2B
MAY 1, 2014
YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! YouTube will even help you to generate new leads. Think again. Research the Market.
Facebook, Twitter, YouTube: Strategic Marketing Best Practices
AUGUST 5, 2012
Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. But these 3 platforms are very different from one other. [.]. Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthThey are important avenues for building brand engagement and influence. If If your company has a presence on all of them, you’re on the road to creating a name for yourself on social networks.
Web CEO SEO Software Platform Review
DECEMBER 12, 2014
Then add your social profile URLs: Twitter, Facebook, Google+ and YouTube are supported. Web CEO has a lot to offer in addition to the features described above, including SEO training, a white-label reports, white-label integration of their tool into your platform, and the ability to resell under your brand. The post Web CEO SEO Software Platform Review appeared first on Kikolani.
How to Easily Make Animated GIFs from YouTube Videos
MAY 2, 2015
pic.twitter.com/pgFMNVlgvS — FIAT USA (@FIATUSA) June 18, 2014 It’s Dead-Simple to Make an Animated GIF from a YouTube Video Are you using YouTube for marketing? If Did you know that it’s super easy to make an animated GIF from one of your YouTube videos? You now have a short clip that you can share on all of your social media platforms! Here’s how: 1.
Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard
The Realtime Report
MAY 30, 2014
YouTube. via YouTube. Tumblr, Instagram, YouTube Attract Younger Audience. Among the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic. Social Media Statistics Facebook Instagram LinkedIn social media statistics social networking statistics social networking stats Tumblr Youtube
Better YouTube Marketing in 5 Steps
Convince & Convert
FEBRUARY 17, 2015
player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content. Eight Second Rule Think about the last time you watched a YouTube.
YouTube Improves Video Channels With One Channel
Small Business Mavericks
MARCH 8, 2013
YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. For instance, your YouTube video channel will look the same on a desktop as it does on a laptop or a TV. Even smartphone users and tablet users can see your YouTube videos the way you intended for them to be seen. You want to see some examples of YouTube One Channel in action? Video Marketing YouTube
Pay Closer Attention To YouTube
MAY 7, 2013
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. video platform. youtube.
How to monetise your influence type: Platform-Specific Superstar
OCTOBER 11, 2016
When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. Influence Type: Platform-Specific Superstar. Do you have thousands or even hundreds of thousands of Instagram, Facebook, Snapchat, Twitter or YouTube followers? Different influence types means there are different ways to monetise your influence as well.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6 Instagram has a selection of campaign images.
YouTube Has Turned 6!
MAY 26, 2011
Tweet 6 years ago, back in May 2005, YouTube was launched and since then it has been revolutionizing the way in which marketing can work virally. Today, amidst its birthday hustle, YouTube announced 2 new landmarks: users are now uploading more than 48 hours of video footage per minute, and accounting for more than 3 billion videos per day! Well thats really big considering the views increased by 50% since last year, as reported by official YouTube blog. YouTube’s first video was uploaded on April 23, 2005. YouTube is undergoing another major transformation.
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
But, the bigger question remains, which platforms should you be on and why? These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Let’s connect on Snapchat!
How to Create a YouTube Channel to Make the Most of YouTube’s Billion-User Network
SEPTEMBER 13, 2016
YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. So why aren’t businesses investing in YouTube?
Weibo – a Chinese Social Media platform
OCTOBER 27, 2014
And also no Youtube, twitter, Instagram…”. “….”. I am Ursula from China, working with Social Media in Denmark. To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. However other platforms like Wechat and Zhihu are also promising and popular social media platforms in China.
3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings.
Best Practices of Cross-Platform Social Media Marketing [presentation]
MAY 17, 2011
really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in social media. Tweet Once again, I was searching through the website SlideShare , which contains tons of great presentations – and of course also on social media. Similar Posts: Social Media for Business.
YouTube, Gmail, Google Places are Dead, Long Live Google Plus
APRIL 26, 2013
Will Google fold YouTube, Gmail and Places into Google Plus? billion users on one platform, with Businesses having only one Page to manage. The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Merge YouTube, Gmail and Google Plus. Easy to imagine withe the Google Plus layout so similar to Youtube OneChannel and new Gmail.
Eight Years of YouTube and What it Means to Brands [Infographic]
FEBRUARY 14, 2013
It’s also YouTube’s birthday. etc. We’ve witnessed so many stories that got enormously popular incredibly quickly thanks to a brilliant platform that allows every user to share their video with the rest of the world: YouTube. Brands on YouTube. Furthermore, YouTube is a great social network for using storytelling about your brand behind the scenes.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
YouTube. Look, Google owns YouTube. If you create video, get them on YouTube (not Vimeo!) For two reasons: 1) See the note above in the YouTube section about Google; and 2) I mentioned yesterday that Danny Brown is doing a test on his blog by installing Google+ comments. By Gini Dietrich. Two ends of the spectrum and lots of smart comments in between. Here’s how.
3 New Ways To Think About Amazon, YouTube And LinkedIn
AUGUST 29, 2013
YouTube Is Where Shoppers Do Research. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. This data point still surprises many people who see YouTube as a simple online video platform. Who would have thought that YouTube''s commercial value extends to become a heavy influencer in the purchase decision? youtube. Are you experiencing any digital marketing fatigue? Thinking about what''s coming next? Curious about what is around the corner? Forget Amazon. Fascinating stuff.
YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)
JULY 20, 2016
Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube , Vine and elsewhere on the web are in on the action. million of the $50 million in payments for Facebook Live content they reported on last month was earmarked for creators on YouTube, Vine, Snapchat and Instagram. Deepa Seetharaman and Steven Perlberg of The Wall Street Journal said that some $2.2 Piques said of plans to use Facebook Live to live-stream a standup comedy routine: I can see my followers’ comments right on the screen.
Delicious Acquired by YouTube Founders
APRIL 29, 2011
Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. And this is something they have experience with, transforming YouTube into one the most powerful sites in the world. Join the Party in Desperados’ New Interactive YouTube Campaign.
Engaging Through YouTube – Charity Inspiration
JANUARY 27, 2014
While most of us are quick to think of Facebook and Twitter when we evoke the term social media, in fact, social media encompasses a vast range of online platforms. YouTube is actually one of the most powerful and often overlooked of these, which can be leveraged to help marketers, fundraisers and charity organisations achieve stunning success and here is how. We Share What Moves Us.
5 Essential Underused YouTube Internet Marketing Tips
OCTOBER 7, 2011
Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. Closed Captions have been around on YouTube for years, they are by all accounts one very old YouTube feature, yet so many videos lack them. Closed Captions. Embed Your Videos. Summary.
How to Create a YouTube Account From 1st Click to Last
JULY 10, 2015
YouTube is fast becoming the go to online platform for businesses looking for new ways to promote their brand, and for individual looking for fame and fortune. Learning how to create a YouTube account is a simple process that will be looked at, step by step, in this example filled article. The post How to Create a YouTube Account From 1st Click to Last appeared first on Devumi.
What is YouTube Red, How will it Change Video Marketing?
FEBRUARY 25, 2016
YouTube has always been a free platform supported by ads. With YouTube Red finally debuting its first original shows recently since the platform debuted in October, what will these mean to video marketers as we go forward? The time to start thinking about how you’ll use YouTube Red, and consider its impact on video ads, […]. appeared first on Devumi.
Native Video Platforms Explode In Popularity. And Twitter's Next.
JANUARY 12, 2015
It used to be that you would post a video on YouTube (or Vimeo ) and then post a link to that video on places like Facebook and Twitter. Last year, Facebook got super-aggressive in rolling out their own, native, video platform (and results have been astoundingly good). Now, Twitter announced that they, too, will soon be launching their own video platform. . youtube. . Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. apple.
How Brands Can Use Snapchat Memories
Ignite Social Media
AUGUST 16, 2016
As a popular platform among the younger demographic with 400 million snaps each day, Snapchat is the second most powerful social platform in the United States. Using ‘memories,’ your brand can plan and pre-approve content, while still remaining in the “real-time” moment of Snapchat, staying relevant to the platform. Who are you trying to reach? Snap Now, Share Later. Innovate.
The Big Buzz At Social Media Marketing World
APRIL 23, 2016
YouTube ? Sure, there were lots of sessions talking about and dissecting the platforms and types of content that work in social media these days. It's being hyped and pushed now - more than ever - because the technology can truly enable it now, everywhere (the pipe can broadcast it, the smartphones have great video and audio capabilities, the software to edit video has never been simpler and cheaper, and the apps/publishing platforms make everything come together with ease). You would think that YouTubers are now geriatric, if you were to follow the discourse today.
Leverage Multi-Social Media Platforms to Tell Stories
Direct Marketing Observations
JULY 28, 2011
Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”. Multiple media platforms. The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. He’s right. Rich stories.
It’s Not About the Platform
JUNE 5, 2011
Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Other blogging platforms such as SquareSpace, TypePad and MovableType enter the discussion too but the main focus has been between the big 3. Debate is good.
Are You Too Focused On One Social Media Platform?
Small Business Mavericks
APRIL 30, 2012
All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. There are hundreds of reliable social media platforms available to small businesses and whilst you can’t cover them all, you do need to consider a balanced approach. What you shouldn’t be doing is focusing all of your attention on the one platform. Don’t simply look at the traditional big named social media platforms either. Facebook, despite the hype, is not necessarily right for every business.
Inside the Compendium Blogging Platform
MARCH 31, 2011
If you’re considering blogging, or if you are blogging and it’s not doing what you want it to do, then you might look into a different blogging platform to help you achieve your online goals— Compendium. Compendium’s blogging platform targets organic keywords in search engines, helps businesses acquire new customers, and serves as a hub for your social media strategy.
When TV Becomes An Accessory To YouTube
SEPTEMBER 11, 2014
MediaPost ran three separate news items in the past few days that hint at the ever-evolving landscape of online video: Facebook Rivals YouTube, Tops 1 Billion Videos Per Day. " YouTube Revenue To Hit $1.13 Seeing over a billion dollars roll in from video advertising in one year on YouTube points to something very interesting: Google dominates search advertising (which it does). From the article: "Google''s YouTube will generate an estimated $1.13 The numbers suggest that YouTube fails to monetize the majority of its traffic, per eMarketer."
Can you Buy YouTube Comments to Build a Better Channel?
JULY 31, 2015
There’s no question that you can buy YouTube comments, we offer this service at Devumi, but what are you really getting with those comments? A few messages from random people can’t possibly help …or can it? Something that so many YouTube marketers forget about YouTube is that it isn’t just a video marketing platform, it’s […]. appeared first on Devumi.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Platforms. The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. In 2012, the social marketing leaders and experienced marketers will add new platforms to their arsenal, with the greatest inclination towards SlideShare. The novices and dabblers are playing catch-up on the Big Three, blogs and YouTube.