How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. Funny YouTube Videos. billion. billion. Fun Quizzes.
Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
How bout the YouTube video of athletes behaving badly? athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. ” recruiting.
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.
3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube. Kmart is one brand that made a splash with YouTube content long before it was mainstream.
Top Twitter trends for 2011
JANUARY 7, 2012
It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Betty White flogs insurance via YouTube. Top 5 YouTube videos: Justin Bieber vs Lady Gaga (examiner.com). Featured Social Media Twitter Betty White Facebook Online Communities Social network Viral video YouTubeRelated articles.
Protect the Social Shield
SEPTEMBER 4, 2013
Someone caught the incident on their mobile phone and posted it to YouTube. While an extreme situation, the social media gaffe in pro sports are pretty common. Every week some athlete embarrasses themselves on Twitter, permanently damaging their reputation, and negatively impacting their team and their larger sport. Like sports leagues, these types of scenarios highlight a need for pro-active training, conversations, and policies. Of all the professional sporting leagues in the United States, none is more image conscious than the NFL. What do you think?
11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
Convince & Convert
MAY 24, 2016
Gary has largely moved his attention to Snapchat and Youtube these days, but there’s no question that he first burst onto the scene partially as a result of his masterful use of the Twitter platform. Instead, Gary first got known in the most postmodern way possible: hosting his own Youtube show. Image via BigStock. They claim he has “reinvented modern politics.”
The Perfect Marketing Strategy That Fell Out Of The Sky.
OCTOBER 17, 2012
They are not just sponsors of sporting events and athletes, but have helped to bring high adrenaline activities into the zeitgeist. Felix Baumgartner 's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. sporting event.
2014 World Cup: Social Media Campaign Round-Up
The Realtime Report
JULY 18, 2014
“The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube ( Forbes ). Each child was sporting red and gold colored jerseys. Social Media Campaigns ad campaign Adidas Facebook McDonald''s Nike social media statistics Twitter VW Youtube Adidas reported 5.8 million followers.
The Savvy Marketer’s Guide to Surviving SXSW
Convince & Convert
MARCH 12, 2015
You can follow those on Twitter or watch later on YouTube ( https://www.youtube.com/user/sxsw ). Trying to hail a cab after 6pm is a blood sport. Digital Marketing austin texas digital marketing guide to sxsw how to survive sxsw networking savvy marketer south by southwest sxsw sxsw interactive YouTube Image via BigStockPhoto.com. Have fun! ~ jay baer. Before You Go: .
Dear Jerry Jones…Don’t Rap Again
AUGUST 27, 2012
sports YouTube Dallas Cowboys Jerry Jones social mediaI know Jerry Jones is a great target for NFL related humor, but this video of him rapping is just sad. On the bright side, he’s getting some good play on social media.
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
Most (38) were sports accounts, with two mascot accounts and six Twitter cameras “with personality.” Social Media Case Studies Social Media Statistics 2012 Olympics Facebook Foursquare London 2012 London2012.com mobile olympics Tumblr Twitter YoutubeThe organization counted 4.7 million social media followers across Twitter, Facebook, Google+, Foursquare. Want more details?
The Best Content Marketing on YouTube: Get Inspired!
FEBRUARY 10, 2015
The best content marketing on YouTube is done by such a wide range of brands that it goes to show that nearly anyone can find a video marketing angle. This article is going to look at a number of the top content marketing on YouTube channels so that you can find some inspiration for your new channel, or freshen up an old one. OMG that is content marketing on YouTube suicide.
The Best YouTube Channels from brands in 2014
JANUARY 2, 2015
The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year! This best YouTube channels from brands article isn’t about one video, it’s about a whole channel. Go Pro does…everything.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Twitter is where millennials turn for business and financial information as well as sports.
Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You
Social Media Citizens
APRIL 26, 2011
Recently I was looking at some very interesting statistics reported by Yougov.com which illustrated some very interesting trends. I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Men are more likely to use Twitter or YouTube. Sports: Women 5.4% – Men 15.5%. The reason?
The noble purpose of skateboarding dogs
The Way of the Web
AUGUST 21, 2011
Something I inherently felt about the rise and success of Youtube and On Demand video and TV seemed to click when I happened to be re-reading 59 Seconds by Professor Richard Wiseman. And that’s something which people might have missed when they often dismiss a lot of Youtube or online video content as ‘dogs on skateboards’ Broadcast news has long ended bulletins, particularly on slow news days, with the ‘cat stuck up tree’ or similar heartwarming tale of human or animal misfortune. Wait, wasn’t this about skateboarding dogs?
3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
FEBRUARY 8, 2016
The Super Bowl is one of the biggest global events for both the sporting world and for brands. As the virality map below shows, the majority of the discussion of this video stayed on YouTube but there was still significant spread to other media types, particularly on forums and on Twitter. Super Bowl ads were getting millions of views on YouTube well before the game itself.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
In addition to drilling down on specific timeframes and topical categories you can focus specifically on Web search, news, image, shopping or YouTube. Keyword Tool is handy for pulling suggested search/autocomplete data for Google, Bing and even YouTube. Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. SEMrush.
The Homogeny Of Social Media
OCTOBER 19, 2012
this is only a spectator sport for me). Whether it was Facebook, Twitter , YouTube or beyond, this beacon of change was using the channels for what these channels do best: enabling a real connection between real human beings. youtube. blog brand brandnarrative broadcasting businessbook chrishughes cnn facebook facebookmarketing ipad marketingecosystem massmedia media mediachannel mediapundit onlinesocialnetworking onlinevideo presidentialrace printadvertising rahafharfoush socialchange socialmedia stevejobs televisionadvertising transmedia twitter website yeswedid youtube
Realtime Marketing: How To Plan For The Moment
The Realtime Report
AUGUST 22, 2014
It shaped up to be the largest sporting event on social media ever. number of brands that created World Cup content for this key moment had the hype around the tournament doing their marketing for them as people were interested in the sporting spectacle already – these brands just had content ready for it. How Does the “Moment” Do Your Realtime Marketing For You? link].
Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard
The Realtime Report
JULY 21, 2014
YouTube. via YouTube. Related Stories 2014 World Cup: Social Media Campaign Round-Up Most-Tweeted Sports Event In History: Germany vs. Brazil Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. over 1 billion monthly unique users.
How to Create a Viral Marketing Campaign: With Examples!
MARCH 20, 2015
Our YouTube views service can help get things going, but it’s your audience that will ultimately decided if you go viral. You need to launch it at the moment when most of your audience is online, this is even important on YouTube, and you should also pay attention to the time when they’re most likely to share. This is not the time to go off-message. Best photo ever. Simple. Stupid.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Sports memorabilia, carnival glass, stuffed animals, you name it. hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. People like to collect things. The site is beautifully designed and truly engaging. visitors faster than any site in history.
Six Links Worthy Of Your Attention #260
JUNE 12, 2015
The Rumble in the Jungle really is an amazing sporting spectacle (and is available on YouTube in its entirety ). youtube. alistaircroll amazon avclub bitcurrent bitnorth bookafuturistsmanifesto businessweek columbiahouse completewebmonitoring couchsurfing facebook gigaom hughmcguire human20 iambik leananalytics librivox linkbait linkexchange linksharing managingbandwidth motherjones muhammedali paulford photoshop pleatedjeans pressbooks slate socialmedia solveforinteresting thekernel therumbleinthejungle yearonelabs youtubeAnd then everyone else found out. Promise."
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Digging even deeper, Flurry concluded that Fitness Fanatics are mostly mothers ages 25-54, who are sports fans and live very active lives. Related Stories Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks YouTube Commands 50% of Time Spent On Mobile Entertainment Apps MyPermissions’ Android App: Is Your Private Information Secure?
How IndyCar Uses Social Media to Engage with Fans Worldwide
MAY 27, 2016
And now more than ever, the Digital Media team at IndyCar is using social media to bring fans closer to the action , and to help evangelize drivers, teams, and sponsors to ensure the long-term success of the sport. Our team is small compared to many professional sports leagues. We really pride ourselves on being a very accessible sport. . Photo: IMS Photo / Mike Harding.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
Suffice it to say there are also a number of media brands doing well in TV, technology, sports, celebrity, art and more. Related posts: The Most Popular News Sites on YouTube. It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. Breaking News. Lifestyle Content. Others. Social Media
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
Or just dive into the dozens of overlay category packs where you can choose designs for topics like Sport, Road Trips, Summer, Fashion, Beach, Food, you name it! Video is here, it’s huge and it’s getting more popular every day. I’m not talking about longer YouTube videos that we know and love so well. I’m talking about. Image by Shutterstock. And much quicker.
Brands Rocking Instagram
SEPTEMBER 6, 2013
The brand is mainly uploading pictures of extreme sports with their logo or name. The video was an old production from the Redbull Youtube-channel, but they changed it to fit Instagram and it worked as a brand new one. . But how can brands benefit from this visual and colorful social medium? Redbull. With more than 850,000 followers, Redbull has been quite successful on Instagram.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
The second-most popular tier includes YouTube, blogging and LinkedIn. As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. 61% use YouTube and 39% Google+. How do top executives use social media?
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Sports & Entertainment. Sports & Entertainment.
Managing Social Media Campaigns
MARCH 5, 2013
The video received over 30 million views on YouTube and these numbers continue to grow. Her other interests – besides online content strategy, internet marketing and search engine optimization – are technology, sports and fashion. Social media marketing has become the third most popular form marketing as of 2013. Creating a social media campaign is not a one time event.
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. With lots of great footage on file for high profile athletes, sports teams and leagues really stood out here for their ability to quickly turn around a mix of clever and funny GIFs. pic.twitter.com/5gTEeB1uWH.
From Barbie to Birchbox: The Evolution of Content Marketing
JULY 20, 2015
Redbull doesn’t market Redbull, it markets extreme sports. Vimeo is more professional than YouTube. By Matthew Meyers. Content marketing. If you follow the world of advertising and marketing, you know that it’s the biggest innovation since the iPhone. From Then to Now. In the roaring 20s, door-to-door salesmen would produce pamphlets for their prospects, both to inform and entertain.
12 Ways to Boost Your Visual Media Performance
AUGUST 18, 2014
Social TV is not synonymous with newsjacking, but the tactic is relevant, particularly when capitalizing on the social furor surrounding live events such as sporting ones or the Grammy’s. Follow current events and programs, then share timely brand-related updates and images. 3) YouTube. My colleague Erin Feldman is the primary author with a co-author credit to me. 10) Flickr. 11)Vine.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding. Don’t ignore sport updates. Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? It’s a tactic or tool. Shares.