Trending Sources

How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. Funny YouTube Videos. billion. billion. Fun Quizzes.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

How bout the YouTube video of athletes behaving badly? athletics SEO/SEM amateur athletics social media sportsRecently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. ” recruiting.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

How bout the YouTube video of athletes behaving badly? athletics SEO/SEM amateur athletics social media sportsRecently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. ” recruiting.

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.

How to Create a YouTube Channel to Make the Most of YouTube’s Billion-User Network

Buffer Social

YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. So why aren’t businesses investing in YouTube?

How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

On YouTube, the brand sought to create one global channel for all brand videos, and to consolidate views by having global campaign videos. See slides from the presentation here , or watch the video: Social Media Case Studies brand marketing branding Reebok sportsDefining Goals. ” ( SmartBlog on Social Media ). Strategies for Each Major Platform. One Voice, More Followers.

Top Twitter trends for 2011

Sherrilynne Starkie

It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Betty White flogs insurance via YouTube. Top 5 YouTube videos: Justin Bieber vs Lady Gaga ( Featured Social Media Twitter Betty White Facebook Online Communities Social network Viral video YouTubeRelated articles.

The Perfect Marketing Strategy That Fell Out Of The Sky.

Twist Image

They are not just sponsors of sporting events and athletes, but have helped to bring high adrenaline activities into the zeitgeist. Felix Baumgartner 's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. sporting event.

Protect the Social Shield

Geoff Livingston

Someone caught the incident on their mobile phone and posted it to YouTube. While an extreme situation, the social media gaffe in pro sports are pretty common. Every week some athlete embarrasses themselves on Twitter, permanently damaging their reputation, and negatively impacting their team and their larger sport. Like sports leagues, these types of scenarios highlight a need for pro-active training, conversations, and policies. Of all the professional sporting leagues in the United States, none is more image conscious than the NFL. What do you think?

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

“The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube ( Forbes ). Each child was sporting red and gold colored jerseys. Social Media Campaigns ad campaign Adidas Facebook McDonald''s Nike social media statistics Twitter VW Youtube Adidas reported 5.8 million followers.

11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook

Convince & Convert

Gary has largely moved his attention to Snapchat and Youtube these days, but there’s no question that he first burst onto the scene partially as a result of his masterful use of the Twitter platform. Instead, Gary first got known in the most postmodern way possible: hosting his own Youtube show. Image via BigStock. They claim he has “reinvented modern politics.”

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

Most (38) were sports accounts, with two mascot accounts and six Twitter cameras “with personality.” Social Media Case Studies Social Media Statistics 2012 Olympics Facebook Foursquare London 2012 mobile olympics Tumblr Twitter YoutubeThe organization counted 4.7 million social media followers across Twitter, Facebook, Google+, Foursquare. Want more details?

The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

You can follow those on Twitter or watch later on YouTube ( ). Trying to hail a cab after 6pm is a blood sport. Digital Marketing austin texas digital marketing guide to sxsw how to survive sxsw networking savvy marketer south by southwest sxsw sxsw interactive YouTube Image via Have fun! ~ jay baer. Before You Go: .

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Dear Jerry Jones…Don’t Rap Again

Jeff Esposito

sports YouTube Dallas Cowboys Jerry Jones social mediaI know Jerry Jones is a great target for NFL related humor, but this video of him rapping is just sad. On the bright side, he’s getting some good play on social media.

The Best YouTube Channels from brands in 2014


The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year! This best YouTube channels from brands article isn’t about one video, it’s about a whole channel. Go Pro does…everything.

The Best Content Marketing on YouTube: Get Inspired!


The best content marketing on YouTube is done by such a wide range of brands that it goes to show that nearly anyone can find a video marketing angle. This article is going to look at a number of the top content marketing on YouTube channels so that you can find some inspiration for your new channel, or freshen up an old one. OMG that is content marketing on YouTube suicide.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

Recently I was looking at some very interesting statistics reported by which illustrated some very interesting trends.  I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Men are more likely to use Twitter or YouTube. Sports: Women 5.4% – Men 15.5%. The reason? 

The noble purpose of skateboarding dogs

The Way of the Web

Something I inherently felt about the rise and success of Youtube and On Demand video and TV seemed to click when I happened to be re-reading  59 Seconds by Professor Richard Wiseman. And that’s something which people might have missed when they often dismiss a lot of Youtube or online video content as ‘dogs on skateboards’ Broadcast news has long ended bulletins, particularly on slow news days, with the ‘cat stuck up tree’ or similar heartwarming tale of human or animal misfortune. Wait, wasn’t this about skateboarding dogs?

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr,, the term is nearly synonymous to many for the big social networks. Twitter is where millennials turn for business and financial information as well as sports.

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. As the virality map below shows, the majority of the discussion of this video stayed on YouTube but there was still significant spread to other media types, particularly on forums and on Twitter. Super Bowl ads were getting millions of views on YouTube well before the game itself.

Is Social Media the New TV for Brands?

Simply Measured

The debate had 63 million TV viewers where as 124 million viewers tuned in on YouTube, 3.2 It’s not surprising that, with these numbers and a desire to capture seemingly elusive millennial and generation Z cohorts, sports brands are among some of the first to jump on social streaming. YouTube stars already know the power of revenue generation on the platform. Momentum. TL;DR.

Realtime Marketing: How To Plan For The Moment

The Realtime Report

It shaped up to be the largest sporting event on social media ever. number of brands that created World Cup content for this key moment had the hype around the tournament doing their marketing for them as people were interested in the sporting spectacle already – these brands just had content ready for it. How Does the “Moment” Do Your Realtime Marketing For You? link].

How IndyCar Uses Social Media to Engage with Fans Worldwide

Simply Measured

And now more than ever, the Digital Media team at IndyCar is using social media to bring fans closer to the action , and to help evangelize drivers, teams, and sponsors to ensure the long-term success of the sport. Our team is small compared to many professional sports leagues. We really pride ourselves on being a very accessible sport.  . Photo: IMS Photo / Mike Harding.

The Homogeny Of Social Media

Twist Image

this is only a spectator sport for me). Whether it was Facebook, Twitter , YouTube or beyond, this beacon of change was using the channels for what these channels do best: enabling a real connection between real human beings. youtube. blog brand brandnarrative broadcasting businessbook chrishughes cnn facebook facebookmarketing ipad marketingecosystem massmedia media mediachannel mediapundit onlinesocialnetworking onlinevideo presidentialrace printadvertising rahafharfoush socialchange socialmedia stevejobs televisionadvertising transmedia twitter website yeswedid youtube

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

In addition to drilling down on specific timeframes and topical categories you can focus specifically on Web search, news, image, shopping or YouTube. Keyword Tool is handy for pulling suggested search/autocomplete data for Google, Bing and even YouTube. Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. SEMrush.

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

YouTube. via  YouTube. Related Stories 2014 World Cup: Social Media Campaign Round-Up Most-Tweeted Sports Event In History: Germany vs. Brazil Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. over 1 billion monthly unique users.

How to Create a Viral Marketing Campaign: With Examples!


Our YouTube views service can help get things going, but it’s your audience that will ultimately decided if you go viral. You need to launch it at the moment when most of your audience is online, this is even important on YouTube, and you should also pay attention to the time when they’re most likely to share. This is not the time to go off-message. Best photo ever. Simple. Stupid.

Instagram Influencer Best Practices from Under Armour

Simply Measured

Under Armour has established a strong presence across all major social networks, including Twitter, Facebook, YouTube, Instagram, and Pinterest. This is higher than any sports brand we have studied before. In this data period alone, Under Armour has worked with 21 different sports icons and 10 different sports. Quick Reports for Measuring Brand Awareness Download. IWILL.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Digging even deeper, Flurry concluded that Fitness Fanatics are mostly mothers ages 25-54, who are sports fans and live very active lives. Related Stories Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks YouTube Commands 50% of Time Spent On Mobile Entertainment Apps MyPermissions’ Android App: Is Your Private Information Secure?

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30 Resources and Tips for Using Pinterest to Market Your Business


Sports memorabilia, carnival glass, stuffed animals, you name it. hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. People like to collect things. The site is beautifully designed and truly engaging. visitors faster than any site in history.

Why Instagram Is Red Bull’s #1 Social Channel

Simply Measured

It was their smallest channel by audience size when compared to Facebook, Twitter, Google+, and Youtube. A lot has changed since then. Pinterest and Instagram usage have doubled since 2012, growth on other platforms is slower, Google+ is already being dismantled , YouTube has a higher growth on mobile ). They were just getting started on Instagram. Graph Source: Pew Research.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

Suffice it to say there are also a number of media brands doing well in TV, technology, sports, celebrity, art and more. Related posts: The Most Popular News Sites on YouTube. It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. Breaking News. Lifestyle Content. Others. Social Media

Six Links Worthy Of Your Attention #260

Twist Image

The Rumble in the Jungle really is an amazing sporting spectacle (and is available on YouTube in its entirety ). youtube. alistaircroll amazon avclub bitcurrent bitnorth bookafuturistsmanifesto businessweek columbiahouse completewebmonitoring couchsurfing facebook gigaom hughmcguire human20 iambik leananalytics librivox linkbait linkexchange linksharing managingbandwidth motherjones muhammedali paulford photoshop pleatedjeans pressbooks slate socialmedia solveforinteresting thekernel therumbleinthejungle yearonelabs youtubeAnd then everyone else found out. Promise."

Brands Rocking Instagram


The brand is mainly uploading pictures of extreme sports with their logo or name. The video was an old production from the Redbull Youtube-channel, but they changed it to fit Instagram and it worked as a brand new one.  . But how can brands benefit from this visual and colorful social medium? Redbull. With more than 850,000 followers, Redbull has been quite successful on Instagram.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Similarly, an app called Hurl  now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). 3. Creating a sport around your brand may be the most sophisticated gamification on the planet.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

The second-most popular tier includes YouTube, blogging and LinkedIn. As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. 61% use YouTube and 39% Google+. How do top executives use social media?

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Sports. Description: gifs allows you to take any video (Facebook, Twitter, Instagram, YouTube, etc.) and live video (Facebook Live, YouTube Live, Periscope, Twitch, etc.) YouTube. The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). Panda 5.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Sports & Entertainment. Sports & Entertainment.

Managing Social Media Campaigns


The video received over 30 million views on YouTube and these numbers continue to grow. Her other interests – besides online content strategy, internet marketing and search engine optimization – are technology, sports and fashion. Social media marketing has become the third most popular form marketing as of 2013. Creating a social media campaign is not a one time event.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

The show originally started as YouTube videos only , and Gary turned them into podcasts too so that his audience can listen to them on the go. Hosts: Gary Vaynerchuk (CEO of Vayner Media and co-founder of Vayner Sports). What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options. So the big question is: Where to start?