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SMTHREE
JULY 25, 2012
Social Media is a team sport
Social Media facebook marketing Marketing and Advertising non-profit social media social media content social media marketing twitter YouTubeI have been fortunate to work with a variety of companies/non-profits at the beginning of their Social Media journey. Too many companies (and gurus, mavens, ninjas, etc) see Social Media as the lead dog on the marketing sled. It is not. But I digress.
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CONVINCE & CONVERT
JULY 23, 2012
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.
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RECENT POSTS
14 Tweets 268 Tweets
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SMALL BUSINESS MAVERICKS
OCTOBER 31, 2011
Will YouTube Replace TV?
Google has announced that it will soon add 100 new channels to its video website YouTube. For instance, if you sell medical products directly to consumers – particularly sports athletes – then Shaquille O’Neal’s channel could prove to be a profitable advertising medium. YouTube channels have the potential to reach a larger audience than most TV and cable programs considering that it’s a global delivery system. Traditional Marketing for Small Business advertising TV tv advertising video advertising YouTubeYou, of course.
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NOWSOURCING
DECEMBER 14, 2010
YouTube Trends: Viral Videos Made Easier
I’m not sure if what we need as a nation right now is more YouTube, but the world’s largest video site has now made it easier to be on the forefront of a viral trend. Whereas we used to have to wait for our friends to tell us about a must-see clip, YouTube Trends is now there to help us be the ones to break the news. Social Media video sites viral videos Youtube YouTube Trends
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SOCIALNOMICS
JULY 26, 2012
WWE vs. UFC: Social Lessons from the Winning Sports Brands
We did this in our latest white paper, Marketing Lessons from the Top Social Brands , where we used The Fan Page List (dubbed social media’s leading directory) to determine the top brands in sports, retail and services. Photos, YouTube, Official Page Listings, Live Chat. Once the brands were identified, we sought to answer questions such as: What do these successful brands post?
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JEFF ESPOSITO
AUGUST 27, 2012
Dear Jerry Jones…Don’t Rap Again
sports YouTube Dallas Cowboys Jerry Jones social mediaI know Jerry Jones is a great target for NFL related humor, but this video of him rapping is just sad. On the bright side, he’s getting some good play on social media.
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