Adam Sherk

AUGUST 28, 2012

Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.

Sports 116

Sports Team Facebook Feed 116

Social Media Strategies Summit

APRIL 22, 2021

Like, how on earth do you go about rebranding an organization that was around when Billy the Kid was still stalking the Old West? In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. Image source. University of California Los Angeles.

Education 264

Education Examples Social Media Meme 264

Proactive Report

AUGUST 24, 2010

Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media on trust and are the most likely group to be rejected (29 percent) for a press pass vs. traditional media (8 percent). Image Credit: Emples Flickr.

Sports 58

Sports Blogger Organization Yahoo 58

Convince & Convert

AUGUST 2, 2013

Most Major League Baseball organizations have many people creating content in various ways. His job is to take the content created throughout the organization and push it out to various social channels. He had originally dreamed of being a radio broadcast personality in sports. The Players are the Characters in our Story.

Sports 122

Sports Social Media eBook Blogosphere 122

Freelance Social Media

MAY 26, 2009

This survey provides a rare snapshot of how non-profit organizations are embracing and using social media online, and provides concrete evidence that the use of social networking is becoming essential to a successful non-profit marketing plan. About the author Meghan Brozanic wrote 2 articles on this blog.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Ignite Social Media

FEBRUARY 13, 2024

Dove was one of the few brands that made social part of their strategy, promoting a guide for coaches to boost girls’ self-confidence in sports. In our analysis of over 60 commercials that aired during the 2024 Super Bowl, we found that only a handful utilized hashtags or prompted viewers to connect on social.

Analysis 157

Analysis Hashtag Sports eBook 157

WebInKnow

JANUARY 18, 2022

An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

Sports 137

Sports Study Team Organization 137

Direct Marketing Observations

MAY 5, 2016

Organizations both large and small and teams of all sizes, have to have social media governance and policies that extend to their players and coaches, managers and staff. The phrase, “Act like you been there before,” still resonates. Keep it in the clubhouse still works. It really comes down to this.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Organizations both large and small and teams of all sizes, have to have social media governance and policies that extend to their players and coaches, managers and staff. The phrase, “Act like you been there before,” still resonates. Keep it in the clubhouse still works. It really comes down to this.

Sports 100

Sports Social Media Policies Team 100

Socialmedia.biz

MAY 17, 2021

College sports have always been a draw for millions of fans across the nation, and with nearly 8 million viewers tuning in to this year’s March Madness, it should come as no shock that there’s plenty of money to be made. In fact, college sports bring in an average of $1 billion in revenue each year.

Sports 95

Sports Education Organization Marketing 95

Jon Loomer

MARCH 6, 2024

” We see organic content like this all the time. As a sports nut, I see this all the time (again, not with ads but organic content). Once again, we see this often with organic content. In other words, “clickbait.” If we want to clear up what actually happened, we have to click. Engagement bait.

Content 177

Content Policies Cost Advertising 177

Forbes Social Media

FEBRUARY 16, 2022

The worlds of sports and data are becoming more intertwined – and that's certainly true at this year's Winter Olympics in Beijing, China. Find out how athletes, organizers, and coaches use AI, IoT, and robots in the spectacular Olympic games.

Sports 98

Sports Organization Data Social Media 98

Sherrilynne Starkie

NOVEMBER 28, 2017

The agreement sees the two national organizations exchange ownership of 41 community and commuter newspapers and then shutter most of them, but it’s the fault of industry disruption according to the news release announcing the deal. Photo by Mike Ackerman on Unsplash. They even like to see the local advertisements. But there’s the rub.

Communities 329

Communities Syndication Compete Sports 329

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

The Realtime Report

FEBRUARY 19, 2021

Little did he then know that his knack for “disruption” would extend well beyond his athletic career and help not just himself, but also other pro sports retirees, realize professional success outside of the game.

Sports 91

Sports Training Module Syndication 91

Firebelly

DECEMBER 17, 2014

Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Blog Social Media Marketing'

Team 250

Team Committee Sports Organization 250

Keyhole.co

DECEMBER 26, 2023

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.

Social Media 52

Social Media Strategy Sports Meme 52

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. Throughout the episode, Chris opens up about a former rebrand that happened to coincide with a magic quadrant where the organization he was leading at the time was being tracked. Catch all episodes here. Episode Summary.

Brands 144

Brands Content B2B Apple 144

Sherrilynne Starkie

JUNE 27, 2018

The app will rely on artificial intelligence to organize the new suggested content. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. New website for publishers from Twitter. New website for publishers from Twitter.

Google 170

Google Adwords Case Study Sports 170

Oktopost

APRIL 27, 2023

Episode Summary: Profitable growth is a team sport. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization. Listen to the podcast: Or catch us on Apple Podcasts, Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders?

Marketing 62

Marketing Apple Sports B2B 62

Your Escape From 9 to 5

JULY 2, 2022

Action, Adventure, First person shooter, Role playing, Strategy and/or Sports. You need to be very targeted – for example sport is a very broad category and you would have to select a specific sport. You need to be very targeted – for example sport is a very broad category and you would have to select a specific sport.

How To 96

How To Sports Research Examples 96

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? If your advocates are sharing multiple posts a day it will appear spammy and inauthentic, and they won’t understand the true value of advocacy for their career or your organization.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

OCTOBER 11, 2022

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

Eventful 114

Eventful Social Media How To Sports 114

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. This brand organized a Pro Bowl series on Twitch, where professional NFL players competed with each other in a video game.

Social Media 225

Social Media Tips Marketing UGC 225

Oktopost

MAY 11, 2020

Digital transformation is not something new to any sales or marketing organization. Talking about professional sports and adversity in business, Hackett gives an additional perspective to how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset.

B2B 170

B2B Social Media Management Eventful Sports 170

Social Media Strategies Summit

APRIL 21, 2023

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online. Sure, approvals and legal permissions can be frustrating.

Conversation 130

Conversation Brands Authentication Trends 130

Ari Herzog

JULY 17, 2020

While some organizations have recognized the humanitarian crisis of the pandemic and prioritized the well-being of employees as people over employees as workers, others have pushed employees to work in conditions that are high risk with little support — treating them as workers first and people second.

Sports 91

Sports Travel Library Education 91

Ari Herzog

JULY 17, 2020

While some organizations have recognized the humanitarian crisis of the pandemic and prioritized the well-being of employees as people over employees as workers, others have pushed employees to work in conditions that are high risk with little support — treating them as workers first and people second.

Sports 91

Sports Travel Library Education 91

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Pixlee

APRIL 28, 2021

98% of the content collected was also organic. . With sports content dwindling during quarantine, the brand capitalized on people’s eagerness for the return of NFL games to create a campaign that drove engagement. . The lockdown in 2020 meant all video production and live sporting action would be put to a halt.

Campaign 97

Campaign UGC Content Sports 97

Ignite Social Media

DECEMBER 1, 2021

These are the organization’s standards, and it’s interesting to watch the staff make decisions through the lens of these standards without even thinking about it. It’s Always a Team Sport. It’s easy to be distracted into thinking this is all just about sports. Before long, these are not Coach K’s standards.

Sports 116

Sports Team Meeting Groups 116

Oktopost

DECEMBER 15, 2022

“Strength WithIN” aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient. Hot Topics of this Episode Include: How a startup mindset can benefit any organization in times of uncertainty.

Collaboration 62

Collaboration Apple Sports Startup 62

Hootsuite

MAY 11, 2023

Tips for staying productive and organized Productivity and organization are skills nearly everyone can benefit from. Share your favorite tips for staying productive and organized, whether keeping a daily to-do list or using specific apps and tools. Share life hacks Are you an expert at Excel sheets?

YouTube 103

YouTube Video Film Sports 103

Ignite Social Media

APRIL 6, 2020

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ).

Social Media 159

Social Media Marketing Sports YouTube 159

Visually SM

JULY 6, 2020

But peculiarities of each platform aside, social media, in general, is a way for you to connect with your audience on a deeper level, showing what the organization cares about, and creating a strong brand that goes beyond the products themselves. This is the way they chose to sell, not sneakers or sports accessories, but inspiration.

Social Media 130

Social Media Content How To Marketing 130

Sprout Social

NOVEMBER 19, 2020

The Royal and Ancient Golf Club in the UK organizes world-renowned golf tournaments and works with the United States Golf Association to govern the sport worldwide. On World Mental Health Day 2020, they shared a health report with their massive global audience to teach them about the physical and mental benefits of the sport.

Travel 121

Travel Sports Exercises Sentiment 121

Convince & Convert

JUNE 29, 2017

Pro sports is just one of many industries that struggle to connect with fans consistently via social. A study earlier this year by Russell Scibetti found that only 16 of 146 professional sports teams actually even allow anyone to direct message them on Twitter without the team following them first.

Team 149

Team Content Sports Consultant 149