Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 102

Sentiment Analysis Patterns Price 102

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Sentiment Analysis. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. This is what happened at Hudl.

Social Media 78

Social Media Sentiment Metrics Data 78

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. In this post, we’ll delve into why B2B organizations need a deeper understanding of social media’s business impact and how specialized platforms like Oktopost can provide tailored insights to refine their social strategy.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

OCTOBER 19, 2023

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy. And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Oktopost

OCTOBER 5, 2022

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

BeingOptimist

MAY 17, 2023

Improved Efficiency and Productivity AI-powered auto-dialers streamline the calling process, enabling sales teams to optimize their time and resources. By incorporating AI into automatic phone dialing campaigns, businesses can simplify the calling process and maximize the utilization of their time and resources.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. What is complaint management?

Reputation 102

Reputation System Brands Knowledge Base 102

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 144

Data Repository Team Process 144

Hootsuite

MAY 6, 2024

Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty. Agorapulse Source: Agorapulse Agorapulse offers a social inbox tool for managing organic and paid comments and messages.

Tools 78

Tools HootSuite Team Social Media 78

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62

B2B Marketing ROI Hubspot 62

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Our new research reveals it’s time to rethink this assumption.

Social Media 138

Social Media Committee Organization Survey 138

Sherrilynne Starkie

JULY 23, 2012

Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. She discussed the tools and resources ]available and how they can help prepare a social media strategy that supports business outcomes. 100 free social media resources. Related articles.

Social Capital 275

Social Capital Research Social Media Case Study 275

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. How many new customers did your organization acquire from X ads? Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. We also make sure to share posts on our profiles of people and organizations we admire.

Communities 85

Communities Products Company Strategy 85

Sherrilynne Starkie

FEBRUARY 13, 2018

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. Consultants provide strategic advice to sales and human resources too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 3, 2023

To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. Learn all about sentiment analysis and how it can benefit your brand. How do you compare?

Engagement 103

Engagement Tips Loyalty Metrics 103

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JANUARY 3, 2022

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. by product line, sentiment, question type, etc.).

Data 140

Data Social Media Sentiment Team 140

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 129

Marketing How To Sample Samples 129

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

DECEMBER 7, 2021

Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Organizations leading the advocacy charge have an edge over their competitors. Take IT software company Ivanti.

Buy 92

Buy Curation Statistics Survey 92

Buffer Social

AUGUST 2, 2023

Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I decided to use that sentiment as my momentum catalyst and built a newsletter to give people in-depth insights into trending online business ideas that they could capitalize on as a side hustle.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

JANUARY 23, 2024

Organizing a brand trip with Black influencers across the diaspora to go to Ghana during Detty December has to be, could only be, the brainchild of a young Black woman…I’m the demographic.” Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment. Social is a place to spread joy.

Report 108

Report Brands Library Sentiment 108

Sprout Social

SEPTEMBER 23, 2021

People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm. Together, we’re expanding the understanding of social’s critical value to community organizations and brands alike. These Tweets do more than just show support.

Project 108

Project Analysis Hashtag Sentiment 108

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Organic vs. Paid).

Report 129

Report Social Media Metrics Team 129

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Get them on board to allocate time and resources to your strategy. Turn organic performance into paid amplification As an experiment, Figo started running ads on TikTok in late 2021. Limited time and resources. The initial returns were minimal.

Social Media 109

Social Media Insurance ROI Meme 109

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. For instance, let’s say you’re drumming up buzz for your organic coffee line.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. Also, if you have an Asian American resource group or student group within your company/school/org, reach out to them and ask them what they want.

Brands 119

Brands Education Communities Authentication 119

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. Yes, you need to involve multiple departments in the organization and tread carefully around legal and social issues. Yes, it’s worth it. .

Policies 146

Policies Social Media Guidelines Sentiment 146

Hootsuite

MAY 1, 2023

It also helps to keep your team stay organized and on task. Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Content sourcing: Collecting or creating the visual assets and resources for your posts. Copywriting: Writing captions or campaign slogans.

Template 135

Template Templates Social Media Tips 135