Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Patterns 113

Patterns Sentiment Analysis Proposal 113

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Hootsuite

MAY 6, 2024

The 14 best social inbox tools for 2024 1. Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty. Messages are delayed by up to two hours.

Tools 79

Tools HootSuite Team Social Media 79

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task.

Template 136

Template Templates Social Media Tips 136

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 125

Marketing How To Sample Samples 125

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management? Complaint management is the process of handling customer complaints within an organization. Successful complaint management is all about customer care.

Reputation 98

Reputation System Brands Knowledge Base 98

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. How many new customers did your organization acquire from X ads? Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean?

Communities 82

Communities Products Company Strategy 82

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. Types of audience engagement There are several different ways audiences can engage with your brand on social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 99

Engagement Tips Loyalty Metrics 99

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Report 126

Report Social Media Metrics Team 126

Sprout Social

MAY 3, 2023

A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 90

ROI Cost B2B Organization 90

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Defining the possibilities of social.

Marketing 108

Marketing Team Social Media Skills 108

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? News travels quickly, and the best times to post on TikTok for the media and entertainment industry are Mondays at 8 a.m., Fridays at 9 a.m.,

Tourism 103

Tourism Travel Education Engagement 103

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Brands can also use it to manage campaigns, set up workflows and forecast and measure results.

Influencer 108

Influencer Tools Marketing Software 108

Sprout Social

NOVEMBER 6, 2020

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Let’s say you’ve recently changed your work from home policy. Save the dates.

Review 91

Review FAQ Construction Metadata 91

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Custom. Reputation. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Pam Moore

SEPTEMBER 7, 2020

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. ” Or “how can social media really impact our business?” Supporting Resources .

eBook 78

eBook Social Media Template Templates 78

Sprout Social

MARCH 26, 2019

This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. Advantages of social media listening.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources. ” Doing so today requires a combination of resources. Social listening tools like Sprout give you a detailed look at customer sentiment.

Strategy 120

Strategy Policies Resources Loyalty 120

Hootsuite

JULY 25, 2023

Why law firms need a social media policy An official corporate document, your social media policy outlines the requirements for approved social media use within your organization. A social media policy will keep everyone at your law firm operating above board online.

Social Media 79

Social Media Policies Guidelines HootSuite 79

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 121

How To Social Media Management Metrics Team 121

Hootsuite

JANUARY 24, 2022

Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment.

Data 95

Data Social Media HootSuite Template 95

Oktopost

MAY 11, 2020

BCPs are designed to identify your organization’s pain points and weaknesses, and the critical infrastructure necessary to ensure continued operations. Ideally, you need organized and well-developed plans that will take into account the unique limitations each possible situation introduces and its impact on your business.

Social Media 77

Social Media How To Social Media Management Organization 77

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept. Organizations often even hire or tap in-house native users to leverage their digital literacy.

Marketing 140

Marketing Class Skills Trends 140

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future.

Social Media 112

Social Media Team Groups Groups 112

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

OCTOBER 18, 2018

What is a company social media policy? A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Many organizations make the mistake of waiting until they’ve already faced a PR disaster to put a policy in place.

Policies 111

Policies Social Media Guidelines Privacy 111

agora pulse

MAY 4, 2016

So if your resources are more limited, you can focus your time targeting the most valuable people. One destination marketing organization that does this well is the Virginia Tourism Corporation. and what the user sentiment is. What type of hashtags do you need to better manage? how much their hashtag is being used.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week.

Social Media 62

Social Media How To Reputation Analytics 62

Hootsuite

NOVEMBER 28, 2022

Not all subreddits have user flairs, though most use post flairs to keep things organized. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. use shorteners or cloaking tools to purposefully pass off an affiliate link as organic.

Reddit 102

Reddit Brands Meme Forums 102

Talkwalker SM

APRIL 26, 2016

But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation. These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation.

UGC 60

UGC Sentiment Exercises Issues 60

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. However, any business-as-usual activities need to be managed carefully. Read the room to determine what parts of your strategy need to change. Conclusion.

Strategy 141

Strategy Metrics Hubspot Retail 141