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How AI insights improve decision making

Sprout Social

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 103
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5 ways to create better buyer personas with social media data

Sprout Social

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. by product line, sentiment, question type, etc.).

Data 138
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52
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Demonstrating the value of social to your CFO

Sprout Social

A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Communicate and justify calculated risks As mirrors into the marketing organization, one of the most important things CMOs can do is provide a lens into what our competition is doing.

ROI 89
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 6 slick news aggregators you should try by iMedia Connection.

Tools 208
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Consider a Lijit Wijit or other aggregator widget. Excellent resource: Susan Getgood. Re-examine who in the organization might benefit from your social media efforts. Don’t fabricate this). Don’t NOT go. Reblog them.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

What level of time and resources should be applied to various social sites? And beyond personalized search results the engines look at social activity in aggregate to help evaluate the popularity or relative importance of content and the authority of sites and authors. When is the right time to jump into new opportunities?