Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 104

Report Brands Library Sentiment 104

Sherrilynne Starkie

FEBRUARY 13, 2018

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. Consultants provide strategic advice to sales and human resources too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

OCTOBER 19, 2023

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy. And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. Learn all about sentiment analysis and how it can benefit your brand. How do you compare?

Engagement 99

Engagement Tips Loyalty Metrics 99

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 104

Project Analysis Hashtag Sentiment 104

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

Social Media 139

Social Media Committee Organization Survey 139

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. I think it’s important to really show up for your community (and all of your community) all year round, not just for a month.”.

Brands 115

Brands Education Communities Authentication 115

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Integrate cross-channel data. Get the report now.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community.

Social Media 107

Social Media Insurance ROI Meme 107

Sprout Social

DECEMBER 7, 2021

Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Organizations Are Already Seeing Incredible Results.

Strategy 209

Strategy Marketing SMS Mobile 209

Buffer Social

AUGUST 2, 2023

Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I decided to use that sentiment as my momentum catalyst and built a newsletter to give people in-depth insights into trending online business ideas that they could capitalize on as a side hustle.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Corporate communications is a fire marshal and not a fire chief.

Survey 185

Survey Industry Newsletter Press Release 185

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 125

Marketing How To Sample Samples 125

Hootsuite

MAY 1, 2023

It also helps to keep your team stay organized and on task. Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Content sourcing: Collecting or creating the visual assets and resources for your posts. Copywriting: Writing captions or campaign slogans.

Template 136

Template Templates Social Media Tips 136

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. If you have content that is valuable to your community , great, Post it up! Want to fail at social media?

Social Media 235

Social Media Social Networking Airlines SEO 235

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 106

Campaign Brands Communities Industry 106

Keyhole.co

FEBRUARY 13, 2023

How will you find the resources? When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents., In addition, a larger community of customers will offer you an enthusiastic crowd. Even if organic engagement is gaining more results, a few brands still prefer ads.

Social Media 52

Social Media Strategy Marketing Metrics 52

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. Promote your products with organic posts. Download now.

Instagram 119

Instagram HootSuite UGC Influencer 119

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

Review 91

Review FAQ Construction Metadata 91

Sprout Social

MAY 7, 2019

In the latest Sprout Social Index: Empower & Elevate , we uncover how marketers can take social strategies to the next level and how social teams can demonstrate impact across their organizations with the right support. Social media marketing challenges. These are just a few of the key consumer insights we uncovered in the Index.

Social Media 108

Social Media Marketing Upcoming Team 108

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is Reddit?

Reddit 102

Reddit Brands Meme Forums 102

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Think long-term, not short-term. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. How social platforms are combating burnout.

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch.

Marketing 104

Marketing Authentication Template Templates 104

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. Rothy’s also uses their social platforms to share how consumers can get involved and support organizations providing COVID-19 relief.

Brands 108

Brands Sentiment Conversation Hashtag 108

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. While organizing feeds was the original purpose of hashtags, their use case has evolved.

Hashtag 115

Hashtag How To Guidelines Telecommunications 115

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Build a private community of influencers. Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. Organize influencers into lists and share with your team.

Influencer 108

Influencer Tools Marketing Software 108

Sprout Social

APRIL 27, 2020

Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. Resources for communicating during the coronavirus crisis. Twitter: Outgoing posts decreased by 2.3 About the data.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources. ” Doing so today requires a combination of resources. Create a sense of community through user-generated content. Onboarding represents a make-or-break process.

Strategy 120

Strategy Policies Resources Loyalty 120

Talkwalker SM

APRIL 26, 2016

But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation. These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation.

UGC 60

UGC Sentiment Exercises Issues 60