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Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). Talking Optimize with Lee Odden. optimizing B2B v. B2C communications.

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#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

Waxing UnLyrical

And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. On July 10 (yes, just a couple of weeks ago), Lee Odden joined us for the chat. On July 10 (yes, just a couple of weeks ago), Lee Odden joined us for the chat.

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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance.

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The book also reviews the legalities involved with a corporate blog - disclaimers, terms of service, comment policies, libel and defamation - and more Below is a brief video of Chantelle discussing more details of the book. Only $16.49 Your comment has not yet been posted. Your comment could not be posted. Please try again.

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Interview with Danny Sullivan Part 2: Vertical Search & Video

Firebelly

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Interview with Danny Sullivan Part 3: Real-Time Search

Firebelly

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4 Ways To Celebrate MLK Day With Social Media

Firebelly

Twitter : Follow @MLKDay and/or use the hashtag #MLKDAY to discuss news and events surrounding the 2010 National MLK Day of Service. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18. Below are 4 ways you can celebrate his legacy with social media. Facebook : Become one of his 710,000+ fans on Facebook.