Waxing UnLyrical

NOVEMBER 20, 2018

By understanding the purpose and objectives for creating and amplifying a brand’s message and story, PR professionals can now adjust stories and messages more nearly to real-time, using data and technology to understand a message’s resonance, the most effective channels for amplification and how the strategy impacts the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. Short-Form Video Platform Tik Tok.

Platform 272

Platform Social Media Influencer Trends 272

Proactive Report

FEBRUARY 22, 2011

Recent research from Nielsen shows that more online users are spending their time on social media networks and blogs than on any other online channel — 25 percent of collective time spent online. The strategy: using social media-flavored PR to influence the search marketing ecosystem.

News 65

News Social Media Strategy Nielsen 65

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Content strategy. Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 Creative content. million words.

Video 100

Video Content Nielsen Marketing 100

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

NOVEMBER 16, 2012

The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Establish competitive intelligence activities as part of your overall business strategy. Monitor your competitors.

Report 216

Report Content Marketing Nielsen 216

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. 38% of Millennials are bilingual. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

APRIL 19, 2016

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Not anymore. Full study + results. 2-Page Executive summary.

ROI 60

ROI Influencer Nielsen Marketing 60

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Tags: Research Social Media Marketing Tips Online News Online PR Social Media Strategy. it came out completely the other way around. Intuitively this makes some sense. Add a Share This button.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Proactive Report

JULY 4, 2017

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis? There are, of course, many other factors. But without those two you’re starting with a serious disadvantage.

SEO 45

SEO Content Nielsen Analysis 45

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Choosing Your Ecommerce Referral Strategy. Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy. Do background research.

Influencer 60

Influencer Brands Marketing Authentication 60

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Keyword research.

Google 254

Google Class Creative Commons Yahoo 254

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Because it matters in the court of public perception. Share of voice.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Explain you’d just like a moment of their time (value their time).

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 19, 2012

From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. That Jakob Nielsen and other people have researched that nobody really reads online anyway. This is where thedata visualization piece – you pretty much have to be a bit of a researcher.

Social Media 128

Social Media How To Consultant Data 128

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. purchases, scheduled events) divided by ad spend.

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

MARCH 13, 2017

One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. This has actually already started happening. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Diva Marketing Blog

JUNE 19, 2016

I don’t do a whole lot of recipe blogging, but has been part of my strategy. Diva Marketing : When doing research for our interview I came across an article from The Advocate. I’d make it to where a large part of my social strategy would be live-tweeting shows and posting on other platforms about new programming that is on the air.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

MAY 19, 2009

Blogger Relations, as other social media strategies, have grown in complexity. But is it a credible marketing strategy? Her professional marketing blog, where she writes about blogger outreach, internet branding and social media marketing strategies, is Marketing Roadmaps.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Hes a usability expert who writes an influential biweekly column on such topics as eye-tracking research , Web design errors , and banner blindness. Nielsen champions the idea of information foraging. Other stuff along these lines Nielsen often sounds like a cross between E.B.

Nielsen 279

Nielsen Pluck MySpace Study 279

Buffer Social

JUNE 12, 2016

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Researchers at Rutgers University found that only 20 percent of us are informers on social media, while the other 80 percent are meformers.

Twitter 81

Twitter Strategy Instagram Facebook 81

Diva Marketing Blog

JUNE 19, 2016

I don’t do a whole lot of recipe blogging, but has been part of my strategy. Diva Marketing : When doing research for our interview I came across an article from The Advocate. I’d make it to where a large part of my social strategy would be live-tweeting shows and posting on other platforms about new programming that is on the air.

Travel 40

Travel Hosting Social Media Influencer 40

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 111

CPC Video Cost CPM 111

Webbiquity SMM

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Social PR Strategies and Tactics. Are they still important for SEO? What are the best practices for social PR? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months. The world has changed.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do social media marketing strategies in small businesses differ from those in larger enterprises? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Keyhole.co

AUGUST 10, 2023

Alex Birkett, the Co-founder of Omniscient Digital, uses this sales strategy almost exclusively. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. What are some examples of successful content strategies on LinkedIn?

LinkedIn 52

LinkedIn Engagement Content Case Study 52