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Original Research is Fundamental to Content Marketing

Spin Sucks

According to Nadya Khoja, the solution is to create truly new and original content by conducting your own research. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks. online dating research valentine's dayInbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Which of these 6 strategies are getting the best results for your brand?

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Investing in content marketing, native advertising, or any other online marketing strategy  is an ongoing process that cannot be considered a “once-and-done” tactic. Content or Native?

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research. What to do?

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. Social Media Research edison research facebook hubspot social media content social media research social media strategy tom webster

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

For example, we see more content on tactics than we do strategy. And we focus far more on data and surveys than we do on qualitative market research. However, marketing communications and strategies built solely based on data can seem superficial, distant, institutional or even intrusive. Qualitative research can give us insights to feed the future.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made. How To Do It Right: Demand Generation by Forbes.

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Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Yes, I know… there’s no money for research.  Functionally and emotionally? Speak to key customers. 

How to Use Social Media for Marketing Research

Unspoken

While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1. Set Your Goals: One of the keys to successful marketing research is focus.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3

What is Market Research?

Idaconcpts

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. Qualitative Market Research. In-Depth Interviews.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Their dashboard also lists other trials they may be interested in based on their preferences and the research facilities closest to them. Buffer.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

Now, brands can take the key findings and implement them into marketing strategies. This type of insight can help brands think more predictive about product launches, marketing plans, and overall business strategy. 3. Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new research

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? Cheers!

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.

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Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

If your SEO strategy is stale, it’s going to limit your visibility in the search engines.  It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. That’s what keyword research is all about: Uncovering the words your audience uses to look for information and products in your niche. By Tara Geissinger.

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The Five Elements to Include in a Content Marketing Strategy

Spin Sucks

content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

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The Single Most Important Trend to Consider in Your Social Media Strategy

Ignite Social Media

Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. This presents interesting and obvious challenges to your social media marketing strategy. ” Is it the rise of messaging applications?

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

12 Steps to Social Media Marketing Success Research and know your audience. Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Let’s jump in! . 1. Peers.

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. First, television does a lot of our predatory human research for us. This fact benefits your content strategy twofold. television. Fiction.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. Map the brand’s social graph.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Innovation Corp Culture Digital Marketing Marketing Strategy Personalization Posted in Innovation. Take, for example, a global footwear brand. Not much.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Any implications of brand strategy jumping out? Here are some of the key findings that will help marketers in creating a solid visual content marketing strategy for Facebook: 1. If you’re social strategy prioritizes earning shares, keeping people out of the images may improve your likelihood of earning shares on Facebook. 3. think the overarching takeaway is that brands need visual content strategies that take into account unique brand identity, objectives, and audience. The Research Methods Behind the Madness. Our Hypothesis. Take a close look.

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. So here we go. ” 2. What

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy. Content Marketing Infographic SEO Social Media content marketing seo strategy

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Growing a Business: The Jump Shot Strategy

Spin Sucks

When we go about developing a strategy for a client, our first step is a research and analysis phase. We review research, any existing analytics and metrics, and talk to the client team to really understand where they feel strengths and weaknesses lie. Long-term growth strategies often don’t result in immediate gratification. That’s exactly what Kenny did. Just what i.

7 Strategies for Monitoring Your Competitors

Convince & Convert

Research  Their Most Shared Content. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. Use the seven tips below to keep a firm eye on the competition. 1. Uncover

Connect the Dots Between PR Metrics and Strategy

Spin Sucks

The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. As a result, we had our physician blogger expand on the research by providing  his own commentary on our blog. By Brendon Shank. From Data to Narrative.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Here are three strategies that will get you there: 1. Welcome to the Era of Media Sprawl. The solution? So What’s Next?

Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. Do you go through the effort of integrating the new keywords in your marketing strategy? Otherwise, you might be misled by data and start off a strategy on the wrong foot. In the online business, that’s probably truer than in any other business.

How to Create a Content Marketing Strategy

Convince & Convert

Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.