The immensely smart  Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Tags: best practices facebook strategy Tweet Are you focusing your Facebook investment in the right place? of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Interesting, right? The first time that people come to your page is absolutely the most critical. 3:00 p.m. MORE >>

However, the new research from Nuance and Vocalabs shows that not all verticals offering customer service apps are doing a good job of it. The serious shortcomings in banking apps is also the topic of a new report by My Private Banking Research headquartered in Switzerland. ” Turn it around, and the research from both Nuance and My Private Banking also shows there is a huge opportunity for these two verticals to increase traffic to their customer service apps — if they get their app strategies right. Mobile Apps Mobile Loyalty Mobile ResearchThink again. MORE >>

Because I’m pretty sure that it’s not because of the reasons giving at the start of this post, but a far simpler one – your social media strategy sucks. blog post isn’t a strategy. blog post isn’t a research and development program. blog post is just a drop of water in a bigger pool of ideas that bring a strategy to life. It’s Not Strategy If There’s No End Goal. could run a ton of other reasons off why your social media strategy sucks, but I think you get the gist. Bad strategy sucks, not social media. MORE >>

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Content strategy is something that isn’t revolutionary – it’s not rocket science. The basic elements of a content strategy are the same as any communications strategy with some elements of a communications audit on top. There are great sites like Jakob Nielsen ’s that have tons of usablity research you can draw on. View the archive here. MORE >>

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. While 67% believe social marketing needs to be more rooted in data, less than 25% are leveraging social data to optimize their marketing strategies. Facebook Infographic Report Research/Study Social Media business strategy Econsultancy managing measuring ROI socialKey findings. 41% say that they lack tracking capabilities. MORE >>