newsroom 
Mindjumpers
MARCH 7, 2013
We call it “The Social Newsroom”. First let’s look at why the social newsroom is important. Have clear objectives and goals for your newsroom. In order to fully leverage the potential of the newsroom within the organization you will need a “Hub and Spoke” structure.
Mindjumpers
MAY 23, 2013
It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy. The Organization. Getting it Right.
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Adam Sherk
JANUARY 12, 2011
By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? Optimize for relevant, popular keywords – this is the tactic that most newsrooms focus on, typically in a reactive manner. What other SEO tactics should newsrooms employ?
Proactive Report
MARCH 16, 2014
This week there were several good posts about the trend for brands to create a digital newsroom: Adidas’ Digital Newsroom Strategy. Read the full article>> What do Brands Need to Succeed with a Digital Newsrooms? What sets great brand digital newsrooms apart? Read the article>> FREE WEBINAR.
Proactive Report
MAY 27, 2017
Let’s look at the changes: NEWSROOM LAYOFFS. newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.”
Proactive Report
MARCH 31, 2014
So why should a brand bother with creating their own newsroom? You do need to distribute your content in social media, but you also have to provide a central content hub – your digital newsroom. If it takes a dedicated team of content publishers to create a digital newsroom is this only for very large brands with deep pockets?
Proactive Report
APRIL 3, 2015
The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0. Make the newsroom a digital content hub. Here is the checklist. PR contacts.
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