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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.), MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace. Not Facebook; MySpace.

Is LinkedIn the New Old Boys Network?

Adam Sherk

While MySpace continues to have a strong pull with younger demographics the age distribution is fairly even across the other social media sites, although users age 50+ prefer both Facebook and LinkedIn over Twitter: The Pew Internet study also takes a detailed look at specific activity on Facebook by age and gender that is worth checking out. What gives? So what accounts for this disparity?

Measuring Social Media ROI

Pamorama

eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. What about Twitter?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans. 42% learn about products and services via Twitter.

Debunking Five Social Media Myths

Socialized

MySpace Is Where the Young People Hang Out. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. Of course the demographic at MySpace, and on every network, continues to shift, and is interpreted differently from study to study. recent Pew Internet survey found: “The median age of a Twitter user is 31, which has remained stable over the past year. Mail Is Dead. But its reign is over.”.

Is SEO Better For Marketing Or Social Media

Small Business Mavericks

recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing. Social media sites like Facebook, Twitter, Myspace and others is standing at 16%. At the same time, the survey also suggests that 70% of all small businesses do use Facebook over any other social media like Google, LinkedIn, Yahoo and Myspace just to name a few. We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? The proof is there.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Tumblr, StumbleUpon, LinkedIn) and which are declining (MySpace – there’s a shock, Friendster, Ning and Hi5) as well as sharing details about the demographics of several top social networks (e.g. What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!” Or that 73% of U.S. ” At least something is bipartisan.

9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. Partially an explanation of Twitter’s popularity and role in the culture despite it’s relatively small user base, 23% of the “super socials” use Twitter, which is almost triple the rate of Americans overall. (98% of super socials use Facebook, and 45% use MySpace). 6. (Happy Holidays!

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Adam T.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Based in the UK and having worked in digital content for some of the largest organisations (BBC & MySpace), he now has carved a niche for himself in the training sector and also has a cool site called Thinking Outside The Blog. According to a recent survey , 50% of marketers now have more content than they can efficiently manage. According to 25 Experts). A. Donna Moritz. F.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# feel like many of them had 5x the amount of friends on myspace than they do on facebook. love the idea of having customers post photographs of them interacting with products and having casual surveys or quizzes to increase involvement. Want one? Go here. comment?,

We're Addicted to Social Networks: 48% of Us Check Them in Bed

Pamorama

recent study by Retrevo surveyed just over 1000 Americans and asked questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. It would be cool if someone did a survey from the otherside to measure the impact of this. It would be cool if someone did a survey from the otherside to measure the impact of this. Great post.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. According to the study, “50% of marketers surveyed felt they needed new tools and technologies to manage their social media efforts and 40% indicated that their team was not properly trained to take advantage of social media.” hours to 6.3 hours.

Create a World-Class Online Community for Your Business

mashable.com

The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. Seventy-six percent of respondents to Telligent’s unofficial survey said that finding answers quickly was extremely important to them; 56% ranked identifying relevant information and 55% ranked identifying experts as equally important. 5.

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Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

One of the most effective ways TopRank Online Marketing has found to assess a company’s awareness, capabilities and resources for social media marketing is to conduct an external audit and an internal survey. Blogging, Facebook, MySpace, LinkedIn, Twitter, Flickr, YouTube, Wikis, Delicious, Digg, StumbleUpon, etc Are current social media participation on different sites coordinated?

If Size Matters, Social Media is Huge in the US

Pamorama

In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. Engagement was defined as reading a blog, visiting a social network, or reading/commenting on a message board.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Why do businesses need social media?

Marketing Budgets and the Economy

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Budgets and the Economy by cinta5 on October 31, 2008 According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy. 60% of respondents said their marketing budgets haven’t changed. Media. Marketing.

Open Research: A Framework for Social Analytics

www.web-strategist.com

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. Partially an explanation of Twitter’s popularity and role in the culture despite it’s relatively small user base, 23% of the “super socials&# use Twitter, which is almost triple the rate of Americans overall. (98% of super socials use Facebook, and 45% use MySpace). 6. But we don’t.

Facebook Rules The SMB Social Media Roost

Small Business Mavericks

A recent survey shows that Facebook is the king of social media for small businesses. But the really interesting aspect to this survey is the muddle in the middle. And of course, I don’t think anyone is surprised that 81% of surveyed small businesses don’t use MySpace (does anyone still use MySpace?). think there’s an interesting study here. Why is Facebook so effective for small businesses? 36% say it’s very effective and 47% say it’s moderately so. That’s 83% who say that Facebook has any level of effectiveness.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone. Social Media Marketing is no different.

Should You Outsource Your Social Media Efforts?

mashable.com

According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., Have an account? Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? How do you measure ROI? Mobile 2.0

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This Week in Social Media – 6/5/2013

Social Media Marketing

News Corporation (which owns MySpace) is expanding the Wall Street Journal site into a platform for users to network in addition to read news. A roundup of relevant links affecting our industry. These are those links. If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. Hubspot has the answer.

Study Finds Marketers Embracing Social Media Marketing In A Big Way

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Study Finds Marketers Embracing Social Media Marketing in a Big Way by Pam Dyer on January 21, 2010 Share Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions). To get a copy of the full report of the Alterian Annual Survey results, sign up here.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Integrating listening data with internal web behavior metrics captured by JavaScript tags, customer care logs, brand surveys and transactional data can enable a business to get a 360 degree view of the activities of customers across all of the purchase touchpoints. Have an account? This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age.

Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media & The Super Bowl | Main | Firebelly Work: Social Media Optimization Summits » February 04, 2010 Teens & Young Adults Prefer Facebook Over Blogs Social Media and Young Adults , a survey recently released by the Pew Research Centers Internet and American Life Project , revealed that blogging has dropped by nine percent among Millennials (ages 18-29) in the last two years - from 24 percent in December 2007 to 15 percent in December 2009. Where did they go? Social networking sites (SNS). Please try again.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. Surveys show  only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. However, we could have cared less about measuring our engagements…yet.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

However, B2C businesses dominated engagement within Facebook and MySpace. Even though measurement was more pervasive in B2B over B2C, participating companies appeared to actively measure social media in this case – at least those surveyed anyway. In a survey of 350 IT buyers, the majority (55%) now use social media during the purchasing process--that's up 50% from last year.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Gigya has conducted a survey with a third party to find out  The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Expect more now.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? Attempts to “humanize” the brand through off-topic surveys, questions, and recommendations don’t increase “likes” or grow a brand’s following. As soon as the aunts and uncles and grandpas showed up on MySpace, the kids that were the cornerstone of their business hit the exits and ran straight for Facebook. So what are the best tactics for marketing and advertising on Facebook? Facebook Guides, Tips & Techniques. STARS **.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. Today, MySpace users connect with an average number of 107 individuals and on Twitter, the number is 77 (today). As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.&#

The Importance of Social Media in a Successful Marketing Campaign

Kikolani

One advantage that social media networks such as Twitter, Blogspot, MySpace and Facebook possess is that of cross-communication. According to the results of a survey, only 26% of companies believe that their employees should have sufficient social media training. This is a guest post by Tim at HostPapa. Say the word “Facebook” in nearly any part of the world and it will be recognized.

What the Future Holds for B2B Social Media Marketing

mashable.com

BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Social media is capable of so much more.

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The Social Habit: Who Uses Social Media and How

Pamorama

The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010. pamorama marketing, life, social media Home About Bookshelf Links Contact The Social Habit: Who Uses Social Media and How by Pam Dyer on June 22, 2010 Share Edison Research just released its latest report on social network usage.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Pick your battles and remember that the needs of the LinkedIn community are far different than those of MySpace, be selective by first knowing your socialgraphics of your customer base. really love what I do, I hope it shows. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Thanks! HMMMM.

The Unfriendliness of Kid-Friendly Social Networks

Socialized

Any serious adult user of Twitter, Facebook, or MySpace knows these sites are both social and anti-social. Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does Togetherville is also the Web 2.0 version of the Happy Meal toy. That will come in time.