Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media. To learn more about the latest social media platforms, join us at one of our upcoming social media strategy conferences.

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104

Examples Template Templates How To 104

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Hashtags to promote on social media.

SMS 108

SMS Strategy Marketing How To 108

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over.

Video 100

Video Content Nielsen Marketing 100

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 138

Authentication Nielsen How To Case Study 138

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Hook your audience Short-form video is just that: short.

Video 112

Video HootSuite How To UGC 112

Buffer Social

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. In fact, they don’t really want to use traditional social media channels for communication. Why social messaging is the new normal for customer engagement.

Conversation 94

Conversation Widget Nielsen Study 94

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. Rise of mobile video, per Nielsen. Image via BigStockPhoto.com.

Trends 60

Trends Content Nielsen Marketing 60

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Twist Image

OCTOBER 18, 2011

" The news item goes on to define three emerging TV viewing trends: Micro-mobility. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. What about Social Media and those who do turn TV into a more active media?

iPad 104

iPad Nielsen Advertising Activities 104

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social media is not always about what happens digitally; it happens in real life, too.” How did you get involved with social media?

Brands 128

Brands Sports How To MySpace 128

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Proactive Report

JANUARY 5, 2010

The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth. Tags: Social Media Strategy. The time of a short form video is now down to 1 min15 seconds. Long videos are about 8 minutes.

Video 77

Video Trends Nielsen Mobile 77

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? Social networks? Related posts: Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small.

Small Business 89

Small Business Advertising Nielsen SMS 89

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent. $40/hour We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet).

Case Study 60

Case Study Nielsen Study Process 60

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Even now Google reader mobile is clunky.

RSS 124

RSS Hubspot Google Reader Feed 124

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Mindjumpers

JANUARY 7, 2013

Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in. In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

CPC 85

CPC Video Cost CPM 85

Idaconcpts

JULY 22, 2013

Resize your Internet browser window to about ¼ of the full screen and you should get a view like the one below: This would mean that several users viewing the site on mobile devices could potentially run into a very frustrating experience. survey participants accessed the Internet via a mobile phone each week during that period.

Project 134

Project Nielsen Insurance Mobile 134

Mindjumpers

DECEMBER 14, 2011

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing. The Role of Mobile in (Social) Marketing.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Facebook is a “one size fits all social network” for much of the world. The users of the top social networks that I will present here, are more divided. This blog post is the second part of two , on the state of social media in China. Web-based social networks.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Firebelly

FEBRUARY 19, 2010

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Convince & Convert

JANUARY 28, 2016

Are they on mobile phones or desktops? Ask your clients about the hot-button issues plaguing their day-to-day lives, and browse social media to see what your target audience is talking (and complaining) about. Use listening platforms to track their activity on social media. What’s keeping them up at night?

Content 60

Content Nielsen Delicious Sentiment 60