Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. They’re social. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well.

Video 100

Video Content Nielsen Marketing 100

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

Examples 103

Examples Template Templates How To 103

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 60

Trends Content Nielsen Marketing 60

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets.

Video 112

Video HootSuite How To UGC 112

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? HotelsMag Top 2010 Marketing Resolutions. Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: 927,500 tweets about the Emmys.

Brands 127

Brands Sports How To MySpace 127

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

List 155

List Twitter Brands Microsoft 155

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Proactive Report

JANUARY 5, 2010

It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth.

Video 77

Video Trends Nielsen Mobile 77

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? Social networks? The Great Divide Watch & Win Contest gives U.S.-based In this documentary series, WebVisible explores The Great Divide – where small businesses and consumers fail to connect.

Small Business 89

Small Business Advertising Nielsen SMS 89

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent. $40/hour We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet).

Case Study 60

Case Study Nielsen Study Process 60

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Even now Google reader mobile is clunky.

RSS 124

RSS Hubspot Google Reader Feed 124

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. The summary?

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

CPC 111

CPC Video Cost CPM 111

Mindjumpers

DECEMBER 14, 2011

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

CPC 85

CPC Video Cost CPM 85

Idaconcpts

JULY 22, 2013

Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% of the U.S.

Project 134

Project Nielsen Insurance Mobile 134

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy. Employee advocacy is the promotion of a company by its employees. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Facebook is a “one size fits all social network” for much of the world. The users of the top social networks that I will present here, are more divided. This blog post is the second part of two , on the state of social media in China. Web-based social networks.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Firebelly

FEBRUARY 19, 2010

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Convince & Convert

JANUARY 28, 2016

Ninety percent of marketers say they currently utilize content marketing in their strategies, but only 26 percent actually invest in their distribution plans. Are they on mobile phones or desktops? Use listening platforms to track their activity on social media. If they don’t do that, they’ve failed.

Content 60

Content Nielsen Delicious Sentiment 60

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable.

LinkedIn 109

LinkedIn Google Directory API 109

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Most suitable for those operating in B2C markets.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

MARCH 14, 2011

Take a break from the marketing/PR grind and enjoy! Social Media Blues by YouTube. What happens when rednecks with banjos and too much time on their hands discover social media. Marketing’s Greatest Creation: The iPhone Cult by The Great Startup Game. Colbert as social media guru (video) by TechFlash.

Social Media 186

Social Media Proposal Marketing iPhone 186

Webbiquity SMM

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190