Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. What is attribution modeling? Multi-touch attribution model.

Social Media 95

Social Media Marketing Newsletter URL 95

Waxing UnLyrical

APRIL 3, 2015

Matt LaCasse : Old School metrics. Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Emily Stivers : Press releases. Claire Celsi : Fact sheets.

Press Release 100

Press Release Consultant Metrics Communities 100

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Search Engine Optimization (SEO ).

AJAX 194

AJAX SEO Engineering Metrics 194

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 2, 2016

How to prioritize and select tools for analysis, measurement and audience research. Suggested tools for audience research. How to Get Your Social Marketing Budget Approved (white paper). 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Earned, Owned an Paid Media in a Nutshell.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. What metrics should we track to measure social media success? Repurposing content Looking to turn a white paper into an Instagram post? How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Oktopost

OCTOBER 10, 2022

While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. With today’s production tools, you can create professional videos using nothing but a smartphone and laptop. Final Thoughts.

Brands 75

Brands B2B SEO Influencer 75

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Dynamic Signal. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

OCTOBER 16, 2023

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. In particular, automation tools can take a lot of the tedious manual labor out of posting content. What is a social media marketing strategy?

Social Media 52

Social Media Marketing How To Cost 52

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Dynamic Signal. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. We could tell he wasnt planning to use the tool. src = [link]. }. ); WHITE PAPERS. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. src = [link]. }. Webcasts |. Podcasts |.

Company 122

Company How To Case Study Mobile 122

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Buffer Social

MAY 1, 2017

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Set expectations based off of the sequence.

Facebook 103

Facebook CPC Avatar Social Media Management 103

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We worked with Avectra to publish a white paper on Social CRM for Associations. Busy as usual!

Review 150

Review Social CRM Consultant Module 150

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The top social media tools used across all respondents are: Twitter – 88%. …But Facebook Means Consumer Marketing.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list).

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

MAY 18, 2016

Create a Free Tool. One way to exponentially increase the demand for your core product or service is to create a free tool that compliments it. By figuring out a pain-point your current customers and prospects face you can create a tool to help them solve that. Offer a Free Report. Share Free Resources.

Strategy 81

Strategy Marketing Report Resources 81

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. See where to start and what you need to do next.

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

MAY 12, 2016

An editing tool such as Camtasia is a powerful and easy way to streamline your recordings and make them more engaging. Gather the Final Metrics and Analytics. Pay special attention to the following key metrics during and after the webinar to benchmark performance and segment your follow-up actions. Attendee Ratio.

Tips 60

Tips Survey Hosting Metrics 60

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Let’s say you have a white paper for download on your site. Sounds like it could really help businesses out in the social media realm.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Diva Marketing Blog

FEBRUARY 24, 2011

For example, going back to the lawn care company, you might spend $280,000 on an extensive social media campaign that includes YouTube videos, Facebook promotions, Twitter updates, LinkedIn updates, e-newsletters and other social media tools. For other people ROI can mean a set of metrics that support a strategy’s goals.

Social Media 75

Social Media ROI How To Cost 75

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. The most popular type of content: white papers, read by 88% of buyers. Marketing Charts ). Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Use tools like Hootsuite Insights powered by Brandwatch to keep an eye on what people are saying when you’re not in the room. Social media channels.

Tips 99

Tips Content HootSuite UGC 99

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. BuzzSumo is my favorite tool to use and provides a quick snapshot around any topic, keyword or website. White papers. They can be a terrific conversion tool. White Papers. White papers are most effective for B2B marketing.

Template 131

Template Templates Social Media Strategy 131

Waxing UnLyrical

NOVEMBER 9, 2016

This means pick 1-5 key metrics that will tell you and your organization how you are performing relative to your public relations’ goals and objectives. Reach out to others in the industry and find tools that can help you. We offer a free white paper detailing five key metrics.

Committee 217

Committee Metrics Industry Sample 217

Buffer Social

NOVEMBER 30, 2016

Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. How tools such as smartphones and 3D devices are changing the marketing sphere.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JULY 30, 2018

Buzzsumo is a great tool to use to keep an eye on your competition. White papers. Choose the Right Tools. There are a lot of tools that can help you stay active on social media. Consider using a social management tool, like Sprout Social , Post Planner , or Buffer. True Social Metrics. Case studies.

Social Media 121

Social Media Startup How To Case Study 121

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. BuzzSumo is my favorite tool to use and provides a quick snapshot around any topic, keyword or website. White papers. They can be a terrific conversion tool. White Papers. White papers are most effective for B2B marketing.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. This humble tool gives you a bird’s eye view of your entire operation. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Pam Moore

JULY 17, 2019

Some are auto tweeting links to blog posts with out dated links or tools that expired over a year ago. If you tweet or promote in any regard a free white paper on a topic, then within a couple clicks they should be able to download the white paper. Come on folks. This isn't your best stuff. You can do better!

Content 60

Content How To Marketing Education 60

ProBlogger

APRIL 6, 2011

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. These are softer metrics—they will harden over time. It depends on the speed of turnaround required, the number of people they need, and the dashboard/tools and analytics you’re offering. But it’s not enough in most cases.

Blogger 42

Blogger Brands Survey Cost 42

Oktopost

JUNE 9, 2020

Sharing content on social media is a powerful tool that can help close more opportunities and draw in prospects. This is where employee advocacy serves as a great tool for internal knowledge sharing, allowing team members from different locations to feel connected, even when they’re 1,000 miles away from the corporate headquarters.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Keyhole.co

FEBRUARY 17, 2023

You can design a great logo for your business by using popular logo-making tools such as Canva, Wix Logo Maker, and Adobe Illustrator. Then, you can track the metrics with social media tools to check out what’s working for you. For example, Apple introduced a bitten apple as its logo in 1977. Consider using Keyhole.

Strategy 52

Strategy Brands Discount Hashtag 52

Jon Loomer

AUGUST 7, 2018

It’s important to note that this is an estimated metric. Within Ads Manager, Facebook has a functionality that allows us to include Frequency metrics in any reporting view: Campaign, Ad Set, or Ad Level. Now that we know how to look at our Frequency metrics, let’s discuss the big question: What’s an Ideal Facebook Ad Frequency ?

Facebook 146

Facebook Metrics Campaign Analysis 146

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100