Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Part of this project is to figure out how we can collect social data on a profile/person level and estimate to what we can use this knowledge. Influence Measurement Tools.

ROI 199

ROI Klout Data Influencer 199

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Search Engine Optimization (SEO ).

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Leverage Social Listening to Know Where You Stand.

Brands 76

Brands B2B SEO Influencer 76

Pam Moore

SEPTEMBER 2, 2016

When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You are in control of your business, your time and your investment in social media, period.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Buffer Social

MAY 1, 2017

In episode #42 of The Science of Social Media , Molly shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign. If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC).

Facebook 103

Facebook CPC Avatar Social Media Management 103

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. THINK TANK.

Review 150

Review Social CRM Consultant Module 150

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Diva Marketing Blog

FEBRUARY 24, 2011

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. Jamie Turner : Several years ago, someone I respect a great deal named Toby Bloomberg introduced me to social media.

Social Media 75

Social Media ROI How To Cost 75

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

MAY 18, 2016

Create a Free Tool. One way to exponentially increase the demand for your core product or service is to create a free tool that compliments it. By figuring out a pain-point your current customers and prospects face you can create a tool to help them solve that. Offer a Free Report. However, that’s not necessarily the case.

Strategy 80

Strategy Marketing Report Resources 80

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Let’s say you have a white paper for download on your site. What have you seen in the social media world lately that’s excited you? (I’m Comment away!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you? Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

MAY 12, 2016

.” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. An editing tool such as Camtasia is a powerful and easy way to streamline your recordings and make them more engaging. Gather the Final Metrics and Analytics. Attendee Ratio.

Tips 60

Tips Survey Hosting Metrics 60

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 99

Tips Content HootSuite UGC 99

Rebekah Radice

JULY 30, 2018

Do you scramble to find content to post on social media? If you struggle to organize, plan, and post content to social media… there’s a better way! In this episode of the Brand Authority Podcast, I share the first of a three-part system on how to create your customized social media calendar.

Social Media 121

Social Media Startup How To Case Study 121

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting. What to consider when repurposing content for social media.

Social Media 139

Social Media Content Report WordPress 139

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Waxing UnLyrical

NOVEMBER 9, 2016

This means pick 1-5 key metrics that will tell you and your organization how you are performing relative to your public relations’ goals and objectives. We consider there to be five media types in general, print, TV, radio, web, and social media. Reach out to others in the industry and find tools that can help you.

Committee 217

Committee Metrics Industry Sample 217

Sprout Social

APRIL 10, 2019

And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. Authenticity.

Analysis 98

Analysis Industry Social Media How To 98

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 145

B2B Survey ROI Metrics 145

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers.

Social Media 60

Social Media ROI B2B Metrics 60

Keyhole.co

FEBRUARY 17, 2023

You can design a great logo for your business by using popular logo-making tools such as Canva, Wix Logo Maker, and Adobe Illustrator. Promote your brand on social media Social media is a powerful medium for increasing your business’s engagement and boosting sales. But what’s the right strategy to get it done?

Strategy 52

Strategy Brands Discount Hashtag 52

Pam Moore

JULY 17, 2019

Some are auto tweeting links to blog posts with out dated links or tools that expired over a year ago. Does it offer something of value that is not already plastered on social media billboards, blogs and websites across the internet? Come on folks. This isn't your best stuff. You can do better! What is content marketing?

Content 60

Content How To Marketing Education 60