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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

Metrics 268
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Social Media Metrics for Small Business

Proactive Report

Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Google Analytics will help you track much of this activity.

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What is attribution modeling for social media marketing?

Sprout Social

There’s an attribution model for everyone that can help you get more out of your social metrics. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. What is attribution modeling? Multi-touch attribution model.

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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

Influence Measurement Tools. Just in this recent week, I noticed two new services providing data on social media influence: Mashable.com: Which US Olympians Have the Most Social Media Influence with data provided by the company PeopleBrowsr and using their Kred influence measurement tool.

ROI 199
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Dynamic Signal. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Dynamic Signal. Image source: [link].