Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. advertising metrics. web analytics.

Advertising 102

Advertising comScore Metrics Industry 102

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

MARCH 29, 2017

Choosing metrics for success. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Importance of aligning social media to business goals. Defining and choosing SMART goals. Example SMART goals.

Social Media 60

Social Media Small Business ROI Analysis 60

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Why real marketers are not afraid of data and analytics.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. both Inbound Writer and Formstack are awesome, by the way).

ROI 153

ROI Cost Hosting Analytics 153

Convince & Convert

MAY 12, 2016

Gather the Final Metrics and Analytics. Pay special attention to the following key metrics during and after the webinar to benchmark performance and segment your follow-up actions. These key metrics are what pull all of your hard work together and tell you where the sales and nurturing opportunities are. Attendee Ratio.

Tips 60

Tips Survey Hosting Metrics 60

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. See where to start and what you need to do next.

Mashup 113

Mashup Resources RSS SEO 113

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. The most popular type of content: white papers, read by 88% of buyers. Marketing Charts ). Marketing Charts ). The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

JANUARY 30, 2013

It is simple to monitor key performance indicators in Google Analytics. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. This is completely untrue. Lead nurturing is the new lead generation. In a word, yes.

ROI 40

ROI Content Buy Cost 40

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. The goals that you choose will inform the metrics you need to monitor. Owned content channels can include your: Website and blog.

Tips 98

Tips Content HootSuite UGC 98

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Understanding and using Google Analytics Data. Ecommerce analytics.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. These metrics will indicate how engaged your audience is and you’ll learn over time which content to amplify, or which videos you might need to modify to suit your target audience’s average attention span or preferences. It’s a massive win for your content strategy.

Video 166

Video Marketing B2B eBook 166

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Use analytics to determine when your followers are most active online. Choose a few metrics that are aligned with your goals and track them daily. I suggest you focus on actionable metrics, that help you make decisions. Now it’s time to decide on the type of content you’ll share.

Social Media 111

Social Media Strategy Brands How To 111

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers.

Template 60

Template Templates Social Media Strategy 60

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). analytics, PostRank, Twitter, social bookmarking websites, and so on. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Rebekah Radice

JULY 30, 2018

Here’s how: – Google Analytics. White papers. To determine how often to post , look at your analytics and see when your audience is online. True Social Metrics , is another great tool. True Social Metrics. Start by determining what topics matter most to your audience. Driving the most leads.

Social Media 121

Social Media Startup How To Case Study 121

Oktopost

JUNE 9, 2020

And when dealing with branded content, make sure it aligns with the company’s agreed-upon voice and best practices, so advocates feel comfortable pushing it to their individual networks.” — Dan Hanna, Marketing Manager at Civis Analytics. If it’s lead generation you’re after, then conversions and MQLs are your go-to metrics.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

JUNE 6, 2023

A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. Use a social media analytics tool like Keyhole and add your social media profiles. You can measure the success of your B2B content marketing strategies with a variety of metrics.

B2B 52

B2B Strategy Brands Content 52

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Use analytics to determine when your followers are most active online. Choose a few metrics that are aligned with your goals and track them daily. I suggest you focus on actionable metrics, that help you make decisions. Now it’s time to decide on the type of content you’ll share.

Social Media 60

Social Media Strategy Brands How To 60

Keyhole.co

FEBRUARY 17, 2023

Then, you can track the metrics with social media tools to check out what’s working for you. Content can be in the form of advertisements, blogs, e-books, infographics, podcasts, videos, white papers, and much more. Create posts that appeal to your audiences. Consider using Keyhole.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

FEBRUARY 15, 2012

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. Primary Metrics. Defining Bricks & Feathers.

Content 151

Content Marketing Insurance Metrics 151

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers. No Metrics, No Budget. Integrating Social Metrics with Marketing Automation. But are they seizing their full power? They left their information.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

OCTOBER 22, 2013

Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. For certain metrics (like link-building & brand exposure) — single, correctly executed ‘big content’ concepts can have an absolutely unprecedented ROI (worth millions). And Lagavullin.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). State Indicator – Turns orange when you’re in that section 2. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

MAY 24, 2017

White papers. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Once again, go to your Google Analytics – Behavior – Site Content and find top performing content. Twitter Analytics.

Social Media 148

Social Media How To Analytics Types 148

Rebekah Radice

MAY 24, 2017

White papers. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Once again, go to your Google Analytics – Behavior – Site Content and find top performing content. Twitter Analytics.

Social Media 60

Social Media How To Analytics Types 60

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Download our white paper on audience research for free today.

Adwords 145

Adwords Google Campaign Cost 145

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Sprout users looking to consolidate all their metrics in a single platform can use our link in bio offering, SproutLink. Case studies make for excellent testimonial graphics.

B2B 121

B2B Instagram How To Marketing 121