10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.
Monday Roundup: Email Metrics
AUGUST 10, 2015
Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices. Teaching Yourself to Fish With Usable Email Analytics Tools.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Brand Awareness.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 70,400. Pricing: $47 per year.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities.
4 Important Snapchat Metrics Your Brand Should Be Measuring
Convince & Convert
DECEMBER 7, 2015
Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. 1. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Those screenshots can be used as an engagement tool.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
What’s important about these metrics is that they aren’t the end game. I don’t look at them and say “Oh, that’s nice.” These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. What are your most important metrics? What was this number yesterday?
5 metrics to track on Twitter
JULY 28, 2011
But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and. Metrics social media Study advice analytics metrics TwitterIt happened again this weekend.
How to Draw Meaningful Conclusions from Social Media Metrics
Convince & Convert
SEPTEMBER 15, 2013
If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success. Tools for Measuring Your Social Media Efforts. Constant, long-term monitoring of metrics can help companies pinpoint the average conversion rate of followers becoming paying customers.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
“ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pro
Three Tools to Show PR Value
MARCH 19, 2015
Show PR Value with These Tools. To make a case for the PR value you provide (and your budget) to even the most reluctant executives, you’ll need three tools: A crystal clear strategy; . When I ran an agency, these are the three tools I had ready whenever I had to go head-to-head with a request like this. Every client has different metrics for success. By Aly Saxe.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. great LinkedIn tools for business. 1. It distributes content and helps you manage and track the metrics of social campaigns and review/reply to all comments across social networks via one interface. SlideShare. OFunnel. SyncME. Oktopost.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
In coming weeks Twylah will introduce new action metric feature, which will give you a great insight into engagement factors of your topics. Twylah is the primary tool I use when I’m looking for potential users to follow on Twitter and when I’m looking for a topic or subject matter over which I can engage with others. Are you curious how Twylah works? Twylah vs. Klout.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any Facebook page URL—making it a great tool for competitive analysis too. For Instagram: Union Metrics Instagram Account Checkup. For Blogs: HubSpot’s Website Grader.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Buffer Buffer is a great tool that will help you in two main ways. Want to know what’s working on social media?
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. Here are a few tools to get you started with benchmarking: Klout. TwentyFeet is a metrics aggregator for all your social media and Web properties. It pulls and generates metrics from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace. PostRank. PeerIndex.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. grow}.
Wasting Time on Klout and Influence Metrics
OCTOBER 30, 2011
Enough has been said about Klout , high scores and their deficiencies, as well quantifiable metrics in general. When we focus on influence rankings — tools that quantify a media form’s participants like it was run by journalists — we walk away from the basic truth about these particular types of media. Klout only gives President Barack Obama an Influence Score of 48.
10 Essential Online Tools for Small Business Owners
Small Business Mavericks
NOVEMBER 16, 2015
If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Yammer – Yammer is an internal communications tool. It’s the perfect tool if you have a small business operation that extends around the world, with key people in your organization placed in different location internationally.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? These tools are useful for pulling social data on your own site as well as the competition. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Management Tools. Other Analytics and Tracking Tools. Real-Time Analytics.
Why You Need to Set Metrics Before Innovative Ideas
MAY 5, 2015
Even in companies with a culture of tracking and measuring, there’s a tendency to establish metrics after an initiative has already begun. Here are three ways that establishing metrics beforehand can set your ideas up for success. Metrics Create Project Clarity. Metrics Establish a Project Baseline. Metrics Encourage Honesty. By Jay Baer.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.
How Tools Measure Your Internet Life
JULY 26, 2011
There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. Over 300 tools analyze Twitter and Facebook activity , for instance. Tools include their own perks. If you want to run metrics that you can download to Microsoft Excel, use RowFeeder. If you want something else, a tool exists for it.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
Best social media tools bringing conversions to your online store
MARCH 16, 2016
Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. The Buffer app is one of the more popular tools for scheduling social media posts on a wide variety of platforms. If you have a strong following on Twitter, you know how complicated the simple tweeting tool can become. Buffer.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics.
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. To help you better navigate your Twitter metrics, here are some of the common terms you’ll find on the platform. This metric is desktop-only.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.
A Hammer Isn’t a House – Don’t Confuse Tools with Metrics
Convince & Convert
JUNE 2, 2011
She asked me several questions about specific social media measurement tools, and what I thought of each of them. She remarked that she really liked the statistical packages of certain tools based on how they were able to compare data to her competitors, and export that data into understandable formats, and so forth. Tools Don’t Pick Metrics. It was a great time.
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
These are the tools that any versatile marketer’s arsenal should contain. One of the best tools for finding contacts and shaping reputation is BuzzSumo. So, get the buzz started and utilize this tool as an indispensable part of your social media toolbox. By exploring a truckload of filters, you can customize the feed and ensure that the tool serves your specific needs.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool. Note: Most of the tools in the list also have a paid version). The real power of such a tool is when you look for people other than yourself.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools.
One Social Media Metric to Rule Them All
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. The reason clicks isn’t the top metric is because it doesn’t necessarily tie into leads, sales and revenue. Reach.
9 Magic Social Media and Marketing Tools to Transform Your 2016
DECEMBER 28, 2015
The year is drawing to a close and I want to share some magic tools I have discovered recently. . These are social media and marketing tools I will be taking with me into 2016. Now YOU can use them in 2016 and benefit from them too! . These are, without a doubt, tools that I will be taking with me from 2015 to 2016. I’ll explain. Love these Magic Tools?
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” . Klear – Influencer Specialists. now use Pinterest.