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Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.

Four Metrics for Measuring Social ROI


But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Brand Awareness.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 70,400. Pricing: $47 per year.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.

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Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

SocialTimes Facebook

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. Heatmap is a visual insights tool that displays the portions of the field of view for 360-degree videos that viewers are spending the most time watching.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.

Three Tools to Show PR Value

Spin Sucks

Show PR Value with These Tools. To make a case for the PR value you provide (and your budget) to even the most reluctant executives, you’ll need three tools: A crystal clear strategy; . When I ran an agency, these are the three tools I had ready whenever I had to go head-to-head with a request like this. Every client has different metrics for success.   By Aly Saxe.

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5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and. Metrics social media Study advice analytics metrics TwitterIt happened again this weekend.

8 LinkedIn Tools for Business


From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. great LinkedIn tools for business. 1. It distributes content and helps you manage and track the metrics of social campaigns and review/reply to all comments across social networks via one interface. SlideShare. OFunnel. SyncME. Oktopost.

Why Twylah Is My Favorite Influential Tool


In coming weeks Twylah will introduce new action metric feature, which will give you a great insight into engagement factors of your topics. Twylah is the primary tool I use when I’m looking for potential users to follow on Twitter and when I’m looking for a topic or subject matter over which I can engage with others. Are you curious how Twylah works? Twylah vs. Klout.

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Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1.  5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices. Teaching Yourself to Fish With Usable Email Analytics Tools.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success. Tools for Measuring Your Social Media Efforts. Constant, long-term monitoring of metrics can help companies pinpoint the average conversion rate of followers becoming paying customers.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.

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[Cool Social Tools] The Power of Breezio


Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! We care about more than just giving you the tools to a knowledge ecosystem, we want you to understand it and improve upon it. Cool Social Tools FeaturedOptimal Community Engagement.

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The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

“ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pro

Time-Saving Tools and Apps for Social Media Management


So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.

9 of the Best Free Social Media Analytics Tools


ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Buffer Buffer is a great tool that will help you in two main ways. Want to know what’s working on social media?

10 Tools for Measuring Your Social Media Influence


For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. Here are a few tools to get you started with benchmarking: Klout. TwentyFeet is a metrics aggregator for all your social media and Web properties. It pulls and generates metrics from Twitter, Facebook,, YouTube, Google Analytics, MySpace. PostRank. PeerIndex.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).

Wasting Time on Klout and Influence Metrics

Geoff Livingston

Enough has been said about Klout , high scores and their deficiencies, as well quantifiable metrics in general. When we focus on influence rankings — tools that quantify a media form’s participants like it was run by journalists — we walk away from the basic truth about these particular types of media. Klout only gives President Barack Obama an Influence Score of 48.

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10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Yammer – Yammer is an internal communications tool. It’s the perfect tool if you have a small business operation that extends around the world, with key people in your organization placed in different location internationally.

4 Free Social Media Spring Cleaning Tools


Use these four free tools to gauge how you’re doing and how you can improve. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any Facebook page URL—making it a great tool for competitive analysis too. For Instagram: Union Metrics Instagram Account Checkup. For Blogs: HubSpot’s Website Grader.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.

Why You Need to Set Metrics Before Innovative Ideas

Spin Sucks

Even in companies with a culture of tracking and measuring, there’s a tendency to establish metrics after an initiative has already begun. Here are three ways that establishing metrics beforehand can set your ideas up for success. Metrics Create Project Clarity. Metrics Establish a Project Baseline. Metrics Encourage Honesty. By Jay Baer.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? These tools are useful for pulling social data on your own site as well as the competition. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Management Tools. Other Analytics and Tracking Tools. Real-Time Analytics.

25 Excellent Content Marketing Tools for Your Brand


The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. (free/paid).

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10 Great Alternatives to the Google Keyword Research Tool


It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?

The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics.

A Hammer Isn’t a House – Don’t Confuse Tools with Metrics

Convince & Convert

She asked me several questions about specific social media measurement tools, and what I thought of each of them. She remarked that she really liked the statistical packages of certain tools based on how they were able to compare data to her competitors, and export that data into understandable formats, and so forth. Tools Don’t Pick Metrics. It was a great time.

How Tools Measure Your Internet Life

Ari Herzog

There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. Over 300 tools analyze Twitter and Facebook activity , for instance. Tools include their own perks. If you want to run metrics that you can download to Microsoft Excel, use RowFeeder. If you want something else, a tool exists for it.

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20 Top Twitter Monitoring and Analytics Tools


pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool. Note: Most of the tools in the list also have a paid version). The real power of such a tool is when you look for people other than yourself. 

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Instagram Analytics: Tools, Tips and Tactics

Razor Social

It’s important to know which metrics to keep an eye on when you are measuring your data. Use Instagram tools to track your: Follower growth – I know it’s not all about followers but it’s still a useful metric to track.  If your followers are not growing then you’re doing something wrong. Other tools to track Instagram Analytics. Iconosquare.

Top 7 Online Tools to Automate Your Content Marketing


There are many strategies to optimize your content marketing , and automation tools are at the top of the list. Whether you have an established blog or you’re just getting started, these 7 tools can help you automate your content marketing and take your inbound marketing efforts to the next level. 1.  The success of content marketing makes sense. feedly. Buffer. The best part? Ahrefs.

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Best social media tools bringing conversions to your online store


Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. The Buffer app is one of the more popular tools for scheduling social media posts on a wide variety of platforms. If you have a strong following on Twitter, you know how complicated the simple tweeting tool can become. Buffer.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools.

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ”  . Klear – Influencer Specialists. now use Pinterest.