Content Marketing Survey Shows Marketers Still Behind in Metrics
OCTOBER 12, 2016
The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. Through our client teams: We’ll continue to communicate important updates to metrics that impact our partners directly through our partner teams. percent.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Brand Awareness.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Social media monitoring is vital for virtually every B2B or B2C brand. 58% 10) Attentio.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.
Monday Roundup: Email Metrics
AUGUST 10, 2015
Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices. Teaching Yourself to Fish With Usable Email Analytics Tools.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
What’s important about these metrics is that they aren’t the end game. I don’t look at them and say “Oh, that’s nice.” These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. What are your most important metrics? What was this number yesterday?
4 Important Snapchat Metrics Your Brand Should Be Measuring
Convince & Convert
DECEMBER 7, 2015
Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. 1. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Those screenshots can be used as an engagement tool.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.
Three Tools to Show PR Value
MARCH 19, 2015
Show PR Value with These Tools. To make a case for the PR value you provide (and your budget) to even the most reluctant executives, you’ll need three tools: A crystal clear strategy; . When I ran an agency, these are the three tools I had ready whenever I had to go head-to-head with a request like this. Every client has different metrics for success. By Aly Saxe.
5 metrics to track on Twitter
JULY 28, 2011
But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and. Metrics social media Study advice analytics metrics TwitterIt happened again this weekend.
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
In coming weeks Twylah will introduce new action metric feature, which will give you a great insight into engagement factors of your topics. Twylah is the primary tool I use when I’m looking for potential users to follow on Twitter and when I’m looking for a topic or subject matter over which I can engage with others. Are you curious how Twylah works? Twylah vs. Klout.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. great LinkedIn tools for business. 1. It distributes content and helps you manage and track the metrics of social campaigns and review/reply to all comments across social networks via one interface. SlideShare. OFunnel. SyncME. Oktopost.
How to Draw Meaningful Conclusions from Social Media Metrics
Convince & Convert
SEPTEMBER 15, 2013
If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success. Tools for Measuring Your Social Media Efforts. Constant, long-term monitoring of metrics can help companies pinpoint the average conversion rate of followers becoming paying customers.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.
Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics
AUGUST 10, 2016
It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. Heatmap is a visual insights tool that displays the portions of the field of view for 360-degree videos that viewers are spending the most time watching.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
“ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pro
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Landing page tools. billion one.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. Here are a few tools to get you started with benchmarking: Klout. TwentyFeet is a metrics aggregator for all your social media and Web properties. It pulls and generates metrics from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace. PostRank. PeerIndex.
[Cool Social Tools] The Power of Breezio
JULY 11, 2016
Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! We care about more than just giving you the tools to a knowledge ecosystem, we want you to understand it and improve upon it. Cool Social Tools FeaturedOptimal Community Engagement.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Buffer Buffer is a great tool that will help you in two main ways. Want to know what’s working on social media?
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).
Wasting Time on Klout and Influence Metrics
OCTOBER 30, 2011
Enough has been said about Klout , high scores and their deficiencies, as well quantifiable metrics in general. When we focus on influence rankings — tools that quantify a media form’s participants like it was run by journalists — we walk away from the basic truth about these particular types of media. Klout only gives President Barack Obama an Influence Score of 48.
10 Essential Online Tools for Small Business Owners
Small Business Mavericks
NOVEMBER 16, 2015
If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Yammer – Yammer is an internal communications tool. It’s the perfect tool if you have a small business operation that extends around the world, with key people in your organization placed in different location internationally.
What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
FEBRUARY 7, 2017
Especially as almost every platform has a range of features and metrics. In this post, we’d love to help you navigate the world of social video metrics. We’ll break down video metrics across Facebook, Twitter, Instagram and Snapchat to give you a definitive guide to what you can measure on each platform, how you can measure it and importantly what each metric means.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any Facebook page URL—making it a great tool for competitive analysis too. For Instagram: Union Metrics Instagram Account Checkup. For Blogs: HubSpot’s Website Grader.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? These tools are useful for pulling social data on your own site as well as the competition. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Management Tools. Other Analytics and Tracking Tools. Real-Time Analytics.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).
Why You Need to Set Metrics Before Innovative Ideas
MAY 5, 2015
Even in companies with a culture of tracking and measuring, there’s a tendency to establish metrics after an initiative has already begun. Here are three ways that establishing metrics beforehand can set your ideas up for success. Metrics Create Project Clarity. Metrics Establish a Project Baseline. Metrics Encourage Honesty. By Jay Baer.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Use Agorapulse or a similar tool to set this up.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.
A Hammer Isn’t a House – Don’t Confuse Tools with Metrics
Convince & Convert
JUNE 2, 2011
She asked me several questions about specific social media measurement tools, and what I thought of each of them. She remarked that she really liked the statistical packages of certain tools based on how they were able to compare data to her competitors, and export that data into understandable formats, and so forth. Tools Don’t Pick Metrics. It was a great time.