Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I'm not sure any one metric is “The one&# yet.

Metrics 28

Metrics Review Social Media Video 28

Social Media Strategery

JANUARY 6, 2014

As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. But if you are looking for a simple way to do a relative comparison of users, these tools offer a basic metric you can use. But the same general approach applies to any industry.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Twist Image

JUNE 1, 2012

adults) who are left cleaning up the operational mess brought on by a lack of metrics and operational scalability. The main reason why marketers shun the majority of these innovative startups (and why many of them suddenly become amazing successes - look no further than Radian6 ) is because marketers fall into two classifications: Clients.

Radian6 100

Radian6 Startup Marketing Adwords 100

Twist Image

APRIL 12, 2011

Wouldn't that be the best/easiest metric to use to establish whether or not your event is worth attending? At the Radian6 User Conference, Social 2011 , last week in Boston, the website had live links to each speaker's Twitter profile. Surprise and delight. Let people connect prior. conference. conference organizer. event management.

Conference 111

Conference Organization Radian6 Eventful 111

Dave Fleet

JUNE 15, 2010

Every site I’ve seen reviewing Audience – from TechCrunch to ReadWriteWeb to Web Metrics Guru – have wondered but no answers are forthcoming. The only question that worried me during the demo I received revolved around online privacy. How does Audience determine which sites people have visited recently?

Sysomos 273

Sysomos ROI Social Media Privacy 273

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Janet Fouts

OCTOBER 25, 2010

The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. Of course it’s not rally that simple and that leads to the inevitable and important metrics discussion. What are you going to measure to decide if your goals are met?

Social Media 132

Social Media Data SM2 Radian6 132

Jason Yormark

DECEMBER 28, 2009

Dig in and try to really understand social media metrics and how that data can be leveraged to help businesses understand the value of a strong social media plan. Lauren Vargas Community Manager at Radian6 @VargasL Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact Me

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. . 6 Critically Undervalued Social Media Success Metrics.

Company 140

Company Conversation Radian6 Social Graph 140

Kikolani

JANUARY 26, 2010

Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line. Instead, Sarah met with one of the social metrics panel members from IBM, Tiffany Winman. Listen and join the dialogue with Radian6.

ROI 114

ROI SEO Social Media Tips 114

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 11, 2011

Admittedly, doing this well isn’t easy today, although companies like janrain are getting there fast, and certainly SalesForce is eyeing it big-time with their Radian6 acquisition). Whether the score is ultimately powered by Klout, someone else, or a cabal of competing providers isn’t the issue, and is of little importance.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. Even though that was a year, ago the problem persists.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Metrics and ROI. 6 Critically Undervalued Social Media Success Metrics by Convince & Convert.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

Brands 143

Brands Content Social Media Consultant 143

Firebelly

APRIL 9, 2012

5 Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Here are 5 must-reads on social media ROI that we don’t want you to miss. Measure Social Media ROI with Google Analytics Social.

ROI 188

ROI Social Media Radian6 Metrics 188

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. ” People are confusing the wizard and the wand. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. ” People are confusing the wizard and the wand. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

Campaign 60

Campaign Social Media Content How To 60

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days). Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Justin Levy

DECEMBER 6, 2009

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Once you’re done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook. If you want to move to a premium and more robust service, Radian6 is awesome! link] Wausau To Go I am like the rest.

Social Media 153

Social Media Case Study Marketing Study 153

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. No, the problem is that most people gravitate to PR because they are "word" people and not numbers people, so metrics scare them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Socialized

SEPTEMBER 19, 2009

Traditional web metrics like page views, site visits, etc., More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. Social Website Analyzer.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. Once we can start to get those metrics for clients, the conversation will be much easier to have. They don’t care.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. Once you gather these sources, begin by listening to what they are saying.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

AUGUST 19, 2012

In the past month, the top drivers of traffic here to Convince & Convert (other than me, naturally) are Lisa Barone , Mark Schaefer , Unbounce , and Radian6. From the perspective of focusing on ACTION not just audience, it’s a simple yet terrific tool. Thanks all. Pinterest Influence Analytics.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

MARCH 23, 2011

Metrics and reporting. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use. What kind of reporting capabilities does the tool provide?

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

MARCH 27, 2017

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. 3) Radian6 (aka Social Studio). Google Review Count: 331.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Pam Moore

FEBRUARY 1, 2016

7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Audience Analysis Worksheet (worksheet to help you prioritize your niche). 2016 Social Media & Digital Marketing Predictions . 10 Questions You Must Answer Before Hiring a Social Media Marketing Agency. Earned, Owned an Paid Media in a Nutshell.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. Jay: Well, let’s get into speaking of metrics that measure the effectiveness of social media – the segue always gets fantastic, right? Eric: Awesome. That will be a good one.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 23, 2012

One of the tools we use is Radian6. Jay : Return on grilled cheese, that’s the best success metric you can have. Do you use the same standard reports across all of your brands, or do some brands measure more than others? Lauren : Yes, actually. We do things differently. We do use a combination of tools. Sorry, guys.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist).

Upcoming 124

Upcoming Project News Social Media 124