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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

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Social Media–What Do I Do With All This Data?

Janet Fouts

The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. Of course it’s not rally that simple and that leads to the inevitable and important metrics discussion. Pay special attention to negative sentiment.

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The New Marketing Hacker

Twist Image

adults) who are left cleaning up the operational mess brought on by a lack of metrics and operational scalability. The main reason why marketers shun the majority of these innovative startups (and why many of them suddenly become amazing successes - look no further than Radian6 ) is because marketers fall into two classifications: Clients.

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All Acquisitions, All the Time

Net-Savvy Executive

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

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Social media metrics, a video review

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I'm not sure any one metric is “The one&# yet.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers.

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