Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I'm not sure any one metric is “The one&# yet.

Metrics 28

Metrics Review Social Media Video 28

Kikolani

JANUARY 26, 2010

Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Upcoming 125

Upcoming Project News Social Media 125

Socialized

SEPTEMBER 19, 2009

The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. Traditional web metrics like page views, site visits, etc., Traditional web metrics like page views, site visits, etc.,

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 161

Questions Social Media Consultant Education 161

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163