The Social Media Incubator

DECEMBER 16, 2013

For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. But that’s not the only thing different about the planning tool.

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Research Adwords SEO Engineering 125

The Social Media Incubator

AUGUST 1, 2011

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? For instance, let’s say a potential new client is evaluating your company and one of your competitors.

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LinkedIn Reputation How To Marketing 106

The Social Media Incubator

JULY 15, 2014

This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Social media will not always lead to direct sales, but it is to be used as a tool in an integrated marketing approach in order to influence consumers.

Influencer 166

Influencer Social Media ROI Study 166

The Social Media Incubator

AUGUST 3, 2011

Keep an eye out for part III of our LinkedIn for Marketing/Non-Sales series later this week! He wasn’t even out on LinkedIn looking for an answer to that particular problem, but he stumbled across the answer just because he was associating with like-minded folks on LinkedIn, saving him time, headaches and (he says) a lot more grey hair.

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The Social Media Incubator

AUGUST 2, 2013

Lastly, the “promotions” tab consists of deals and marketing messages. It means, more than likely, your marketing and promotional emails are being filtered—for customers using Gmail—into a folder with all the other marketing emails the individual receives. Will Gmail’s new inbox affect your online marketing strategy?

Engineering 139

Engineering Google Strategy Social Networking 139

The Social Media Incubator

JUNE 21, 2013

More and more businesses are beginning to experiment and fully engage in Instagram as a useful online marketing tool. Facebook Mobile Apps Mobile Marketing Mobile Tips Social Media Strategic Social Media Twitter creativity engagement instagram Online marketing' This isn’t just big news for personal accounts.

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Instagram Video Mobile Hashtag 219

The Social Media Incubator

JULY 19, 2011

Sure, they are entertainment, but some individuals question whether or not they are a tool for businesses. Since this study reveals that the typical Facebook user is a loyal friend and consumer, it is evident that the site is an ideal market to create buzz for business.

Facebook 117

Facebook ROI Study Social Networking 117

The Social Media Incubator

APRIL 19, 2011

CEL PR , Facebook , marketing tools , social media , Social media as business tool , social media becoming mainstream , social media news , social media sites , Star Tribune Leave a Comment Previous post: Social Authority and ROI Next post: Social Media is a Helpful Tool – But NOT Behind the Wheel!

ROI 111

ROI Foursquare Small Business Industry 111

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?

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comScore Crowdsourcing Loyalty Fashion 132

The Social Media Incubator

JULY 19, 2013

It should be looked at as a tool and component of your overall business strategy, not a standalone strategy. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. What topics are trending in your market? Integrate, integrate, integrate.

Social Media 147

Social Media Strategy Campaign ROI 147

The Social Media Incubator

JUNE 28, 2013

You can list multiple titles, such as “Branding Specialist and Consultant, Online Marketing Expert and Author.” LinkedIn can be a great professional tool if used properly. LinkedIn Online marketing Social Media Optimization self-branding' Optimize Your Headline. There are a couple of different options.

LinkedIn 208

LinkedIn Skills URL Consultant 208

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. The pieces of the puzzle were laid out like tiles, but there was one missing. In another contest, a travel company asked Pinterest followers to play a lottery.

Trends 144

Trends Social Media Reddit Startup 144

The Social Media Incubator

JANUARY 30, 2012

According to Nellymoser , a mobile marketing firm, the use of their QR codes by magazines has spiked by 228% over the last year. It’s clearly a great opportunity for the print industry to keep up with the ever-increasing use of technology,” said Online Marketing Strategist Caroline Melberg. QR code to view our packages.

Mobile 106

Mobile Report Issues Industry 106

The Social Media Incubator

MAY 25, 2011

Caroline explained how quick response (QR) codes can be used as a valuable and measurable business tool. Here are a few key points from Caroline’s presentation: - Have a goal or a plan for your QR Code that integrates with your overall marketing efforts. Link your QR Code to a landing page that is optimized for mobile viewing.

Small Business 117

Small Business Mobile Eventful Tools 117

The Social Media Incubator

JANUARY 30, 2012

According to Nellymoser , a mobile marketing firm, the use of their QR codes by magazines has spiked by 228% over the last year. It’s clearly a great opportunity for the print industry to keep up with the ever-increasing use of technology,” said Online Marketing Strategist Caroline Melberg. QR code to view our packages.

Mobile 100

Mobile Report Issues Industry 100

The Social Media Incubator

JULY 16, 2013

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. Any social media marketing strategy should include adding a lot of value. Facebook Online marketing Social Media Social Media Tips Strategic Social Media social media marketing strategy viral post' Add Enough Value.

Social Media 144

Social Media How To Construction Meme 144

The Social Media Incubator

APRIL 28, 2011

Our presentation, Top 5 Tips for Putting LinkedIn to Work , provides concrete steps for making LinkedIn a more effective tool for your business, and we thought we’d share it here as well: Top Tips for Putting LinkedIn to Work View more presentations from CarolineMelberg What questions do you have about using LinkedIn for business?

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LinkedIn Social Media Tips Foursquare 111

The Social Media Incubator

JULY 2, 2013

Social media for business is a growing tool that can be implemented right away. There are some simple basics for keeping your social media campaign a vital part of your online marketing, such as knowing your audience and posting at high engaging times of the day. But how do you maintain your approach once it’s implemented?

Social Media 130

Social Media Strategy SEO Trends 130

The Social Media Incubator

MAY 29, 2014

“availability” on social networking sites), TweetBeep.com (receives alerts when people are tweeting about your company), and Adgooroo.com (provides reports about who is bidding on keywords that tie in to your trademarks) are effective tools that can be used internally and with minimal expense. Take an active role in social networking sites.

Social Media 144

Social Media Policies Social Networking Forums 144

The Social Media Incubator

SEPTEMBER 13, 2011

. “I was talking with a prospect recently about social media, and as I explained how we could help him manage his social media activities , he asked me, ‘Aren’t there tools that let me just automate all of that so that I can just set-it-and-forget-it?’ – Um … are you human? See the screen shots).

HootSuite 106

HootSuite Social Media Company Activities 106

The Social Media Incubator

JULY 25, 2011

The quintessential example of honest transparency is the recent marketing campaign of Domino’s Pizza. Domino’s did what they had to do in order to change the opinions of their target market. Are you utilizing social media as a tool for two-way communication between you and your clients?

Social Media 111

Social Media Campaign Products Features 111

The Social Media Incubator

MAY 10, 2011

CEL PR , clean your cell phone screen , finding germs , germs in car , germs on phone , marketing tools , small business mavericks , social media , Social media as business tool , social media becoming mainstream , social media news , social media sites , Star Tribune Leave a Comment Previous post: Did President Obama Kill the Automated Tweet?

Social Media 100

Social Media Foursquare Small Business Report 100

The Social Media Incubator

NOVEMBER 21, 2011

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” ” Why have a policy for social media? According to Thomas Thompson, Jr.

Policies 111

Policies Social Media Press Release Guidelines 111

The Social Media Incubator

MAY 4, 2011

Tagged as: admin facebook , branding , C.E.L. Tagged as: admin facebook , branding , C.E.L. All Rights Reserved www.thesocialmediaincubator.com. Copyright © 2009-2011. All Rights Reserved www.thesocialmediaincubator.com

Comments 100

Comments Social Media Facebook Small Business 100

The Social Media Incubator

AUGUST 31, 2011

The owner researched Groupon and thought the idea clever, a great marketing tool. If you don’t have a strategic marketing plan to convert these deal-seeking buyers into long-term paying customers, you may simply be giving away your product or service for free, with no hope of a return on your investment.

Small Business 106

Small Business Discount Price Sites 106

The Social Media Incubator

AUGUST 16, 2012

Tools for scheduling your posts, such as Hootsuite or Seesmic , can be very helpful and convenient – especially when you have multiple accounts to manage. Knowing your settings and how they work are a vital part of using any tool in the online world. Have you edited your post before clicking "publish"?

Policies 119

Policies Social Media HootSuite Guidelines 119

The Social Media Incubator

NOVEMBER 16, 2009

Success with social media is inextricably linked to your entire marketing plan. “ Integrating social media into search and PR are the two most obvious and proven success tactics in the industry ,” says Aaron Kahlow of ClickZ. “ Integrate social and see the results. All Rights Reserved www.thesocialmediaincubator.com. Copyright © 2009-2011.

ROI 106

ROI Social Media Foursquare Consultant 106

The Social Media Incubator

MAY 19, 2011

Or is it a smart marketing move? We’re looking to expand this functionality to more Page categories over time,&# posted Facebook. Read more details. So what do you think about this new feature from Facebook? Is it advertising overload from a bombardment of brands?

Brands 122

Brands Facebook Sites Advertising 122

The Social Media Incubator

AUGUST 3, 2012

Social media can be a powerful business tool, but if you’re not implementing it strategically you could be missing out on some great opportunities. This can strengthen the impact and credibility of news stories on a global scale. So how does this span beyond the world games and relate to your business or brand?

Social Media 111

Social Media News Mobile Eventful 111

The Social Media Incubator

AUGUST 22, 2011

Head of Marketing for Lane Bryant and creator of the Supergroup network, Jay Dunn has developed an equation that attempts to quantify your network’s value. Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Called “Dunn’s Equation,&# it is Network Value = Annual Value x Network.

ROI 106

ROI Social Media Retail How To 106

The Social Media Incubator

MARCH 13, 2012

Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Many business owners are asking themselves if they should be using Google+.

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Google Engineering Social Networking SEO 100

The Social Media Incubator

MARCH 13, 2012

Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Many business owners are asking themselves if they should be using Google+.

Google 100

Google Engineering Social Networking SEO 100

The Social Media Incubator

MAY 27, 2011

The next time that someone asks if you would like to pay with cash, credit or check, just pull out your smart phone. No, you won’t be making a call for this one. Google is developing a new feature called Google Wallet , which will allow users to charge virtually any transaction to a credit card by using a smart phone. So how does it work?

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Smart Phone Google Loyalty Features 117

The Social Media Incubator

MAY 17, 2011

Establishing and maintaining a successful business is not easy, and it often takes a lot of hard work and sacrifice. The TwinWest Chamber of Commerce has nominated our own Cindy Leines, Founder & Strategist of C.E.L., for doing just that.

Small Business 111

Small Business Issues Eventful Sites 111

The Social Media Incubator

JULY 7, 2011

Did you hear about the Blogger shut-down in May that left thousands of businesses without their blogs for several days? That’s not good news; after all, what are bloggers to do without access to their blogs?

WordPress 111

WordPress Software Open Source Blogosphere 111

The Social Media Incubator

JUNE 29, 2011

Referral Key grows your business through referrals. On this site you give and receive referrals and you can get rewards for referrals you give. Mashable says: “The concept of this service is solid and if referrals can generate significant amounts of revenue then it makes sense to sign up…it could pay off big time as well.”.

LinkedIn 100

LinkedIn Sites System Issues 100

The Social Media Incubator

APRIL 6, 2011

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SEO 106

SEO Social Media Questions Tools 106