Waxing UnLyrical

DECEMBER 21, 2018

Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. There are many your team can use to streamline this research. These measurements will be discovered while doing the goals and objectives research. Connect with her on LinkedIn.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. I’m not going to try to convince you why doing keyword research is important.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MAY 28, 2014

The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Richard’s role as the UK CEO of PRIME Research was next up in the chat, and how that position works with the measurement expectations of global businesses. Guest Post by Jen Zingsheim Phillips.

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Conference Analysis Research Upcoming 211

Waxing UnLyrical

NOVEMBER 7, 2014

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. These are three key areas of research we undertake as we kick off an engagement. So here we go. Why were you hired?

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Strategy Consultant Research Organization 243

Waxing UnLyrical

OCTOBER 19, 2016

What makes Public Relations unique within the communications and marketing mix? But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

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Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

JUNE 12, 2018

Automation can help with two very different segments of marketing. Of course, as you figure out what automation works for your mobile-only marketing , you will most likely take advantage of a wide range of templates through which you and your organization can provide instant alerts, surveys and other important messages for your customers.

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Mobile Creative Commons Template Templates 163

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research. No one enjoys having their value reduced to a number, or bid for at an auction.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

JULY 11, 2019

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. or @EcomPlatformsio for even more news and views on marketing as an ecommerce brand.

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Company Brands UGC How To 210

Waxing UnLyrical

MAY 10, 2017

Howard noted that audience reach is important: @shonali A5 – audience research is so important. Follow and research who does what best. Tomorrow, Shonali will be chatting about gaining research smarts on a budget with the Mississippi State University Extension Service communications team. MeasurePR [link].

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Skills Research Analysis Eventful 221

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MARCH 24, 2014

Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. And guess what?

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Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. I believe that it’s as important to listen to what feels right as it is to do research. But it has its limitations. Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. Because brands are complex things.

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Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. His findings are pretty illuminating.

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Content Study Flickr Advertising 256

Waxing UnLyrical

MAY 17, 2019

In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

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Trends Survey Template Templates 175

Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Takeaway: Stop and pause. Where is your industry going? What can you learn from competitors? billion by 2023.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. Let your data explain the need!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. For instance, a pet grooming website might define their market as “pet owners.” Then, conduct research on this target market. Image: damedeeso/ThinkStock. The Bottom Line.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. This was quite a delight, since Geoff is usually crazy busy, and proved to be an energetic chat, as you can see: A2 Measurement of outcomes forms the foundation of Marketing in the Round. You have to know where you are going to get there.

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Nielsen Flickr Research Metrics 185

Waxing UnLyrical

AUGUST 28, 2018

According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. We’re wired for story.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. Denise Chan is a Content Marketing Manager at Bitly.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

JUNE 6, 2016

Integrated Marketing Communications Case Study: City of Hope . Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ This week, we feature seven such case studies from both sides of the pond. 3 Ways a B2B Software Company Improved Its Integrated Communications.

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Case Study Study Banking Campaign 100

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Compare new customers to new customers acquired through your marketing scheme.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

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CPC Campaign Communities Organization 100

Waxing UnLyrical

AUGUST 15, 2016

ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. I oversee all ABX marketing, public relations, social media and sales. Hubspot is the tool we use for all marketing and PR outreach.

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Here’s a tip: do your research.

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SMS Sample Samples Campaign 264

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Research your audiences to decide which platforms to use and how to include them in your social strategy,” says Katie Gaab. Integrated Communications: Sink or Swim. How to Solve Your Social ROI Puzzle.

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SMS Retail Banking ROI 105

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. Introduce yourself – who are you and what do you do?

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Delicious Banking Campaign Course 163

Waxing UnLyrical

DECEMBER 2, 2015

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Research the audience. Audience research and analysis is essential to forming an effective promotion. Here are some pointers: 1.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

MARCH 28, 2017

Ongoing program research plus ad hoc campaign research. And Suzanne, the research unit head we had when I worked at Hewitt. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Perfect #measurePR.

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Consultant Skills Research Industry 100

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Image: Jason Rosewell via Unsplash. Creative Commons CC0. A former U.S.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

JUNE 1, 2016

Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Yes, they are already doing research on Generation Alpha. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. song says, “ Everybody Hurts.”

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iPhone Meeting Groups Groups 100

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ], via Wikimedia Commons. Blogging Best Practices: How to Get More Blog Readers. Optimizing WordPress Excerpts for Maximum Clickability.

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Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

AUGUST 26, 2015

Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Ideally, you’ll start with #3 – the research – but you don’t have to. Unclench your teeth, my dear colleagues, or you’ll hurt yourself. Measurement is absolutely essential. It’s not working anymore.

Metrics 100

Metrics Banking Research Organization 100

Waxing UnLyrical

OCTOBER 6, 2011

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. Thursday Bram offers content marketing through Hyper Modern Consulting , as well as more traditional writing services. I flat out told him no. Not every audience is on Twitter.

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Social Media Platform Tips MySpace 203