Trending Sources

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. Adam T.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. Where we can market to them? than we find on storytelling.

Why Research Is Key to Improving Your Social Media Marketing

Convince & Convert

Read the whole entry. » Social Pros Podcast brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros twitter Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Extend your social communities across a variety of platforms.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding. Become Predictive in Marketing Efforts.

Data 24

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast. Smart social media marketers know they must… .

Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Check out his site and all the awesome community management stuff he’s offering. Identifying trends / topical market research.

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community

Riff App: Build Community and Have Fun

Spin Sucks

We talk about the importance of storytelling in content marketing constantly. Digging into your customer stories, employee stories, community stories. Market Research. UGC brings communities together , it makes people part of what you are doing and pulls them into the story. The post Riff App: Build Community and Have Fun appeared first on Spin Sucks.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. know: You’ve read 100 blog posts about the power of emotion in content marketing. But

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Social media tools provides customers new ways to hear about, research and talk about their needs. 

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend  Josh Paul , in the session we presented yesterday,  Using Online Community to Increase Member Retention. We did so much research about the subject that I swear we could write a book about it… so be forewarned! Online community can. Lack of engagement.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. SEO (54%) was cited as the second most important inbound marketing tactic. Inbound Marketing Tactics.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey. Now in its 7th year, this research has helped tens of thousands of community management professionals evaluate their approaches, educate stakeholders, secure budget and prioritize resources – and they make it freely available to you.  Open Community Featured

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem:  The initial inclination when building an online community is  volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. solution:  Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. She could post and read about cases on this community platform; ask for advice; compare results; brainstorm on solutions; and go as deeply as she wanted into a specialized issue. We all have had these moments.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

9 Problems Keeping Your Online Community from Being Great

SocialFish

The problem:  The initial inclination when building an online community is  volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. solution:  Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out  Part 1 of this series for an introduction to the new, for-profit, online communities  like  Doximity  and  ResearchGate  that are changing the way their members work. These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. Part 1 is here (and here on Avectra ). Member services.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. On-site communities (e.g. That’s not to say I don’t read the “thinkers”.

The Six Best Google+ Marketing Tools

Webbiquity SMM

Enables you to share links to Google+ from any tab, schedule posts for later, share to circles as well as communities, and more. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocialGoogle Review Count: 70,400.

Tools 74

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Research. Planned Research. Data-Driven Research. Free Research. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.

Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. It’s all about planning!

Report 107

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is.

Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. The Bulletin encapsulates all of the new interesting market research studies over the past month that seem worth sharing in one place. Geoff’s Market Research Bulletin, September, 2011.

Influencer Marketing Matchmaking

Spin Sucks

Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Influencer communities (much like what we have here on Spin Sucks).

The Gamification of Online Communities

Geoff Livingston

This incredible market share of consumer interest and revenue and runaway hits like Zenga’s Farmville have caused gaming best practices to spread to the larger web, and in particular online communities. Online content and community creators have noticed, and are seeking to gamify their efforts. What do you think of gamification in online communities?