Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Your coding could be throwing off your social media marketing success. Email Marketing Tools. Right?
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Sounds good, but are your efforts working? What Else?
5 Tips for Blogging in the Post RSS Era
JANUARY 22, 2011
Now that the rush to play with the latest shiny object is over and marketing folks have moved to social networks, good writers will find it easier to rise above competitors. Building a successful blog in 2006 depended on building a loyal readership via RSS. How does one write a great, well-read blog in the post RSS era? Market Your Content. But the dynamics have changed.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3).
Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur
MARCH 24, 2013
Welcome back to The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips but before we start. Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss . Will self publishing merge with publishing eventually? The publisher/ author relationship.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.
The Changing State Of Blogs
DECEMBER 10, 2015
meme that seems to be back in the public zeitgeist (the show will be published in the coming weeks). In the early days of blogging (I started Six Pixels of Separation in 2003), I defined blogs as a personal publishing platform that enabled anyone to write something, hit the publish button, and instantly have it distributed to the world for free (and fast). They enabled people to comment and share, had links within the text, and were also available via RSS feeds. Remember RSS feeds ? digital marketing agency. digital marketing blog. marketing.
The End Of Blogging?
OCTOBER 14, 2015
To know me, is to know that I am still deeply passionate about my blog, writing and the digital publishing experience. I was there when it first started (remember Blogger ), embraced the power of RSS feeds (remember those?), lamented the death of Google Reader , and still - to this day - love to hit the publish button. Magazine and others started accepting and publishing bloggers alongside their most respected journalists. And, in many cases, bloggers were instantly granted journalist-like credentials, because of the platforms they were being published on.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This means you don’t have to publish as often. Not sure where to start?
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Unless it looks like you’ve personally endorsed the site that has published your content, it doesn’t hurt to just let it be. Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. RSS footer. Every day. Sorry.”
Study Shows: Blog Posts Published on Weekends Get More Social Shares
SEPTEMBER 23, 2015
If you run a blog featuring professional content, it seems like a no-brainer to publish your content during business hours, on weekdays. Yet a study done by TrackMaven last year of over 4,500 blogs showed that blogs that chose to publish content on the weekend received the most shares on various social media channels. This is a guest post from Lior Levin. Weekend is The King.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. RSS Tab. RSS Graffiti. Check out the RSS Graffiti blog.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. About to Publish a Post?
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Syndication is an important audience development and traffic driving tool for publishers.
Get More Shares on Your Content with these Five Tips
SEPTEMBER 25, 2012
Shareaholic’s data , based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the traffic sent to our publisher websites was through referral traffic. It’s now less about email and RSS subscriptions and more about people finding your content through social media. Ginny Soskey is a marketing manager at Shareaholic.
How publishers curate the world of content
SEPTEMBER 24, 2010
eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting. Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Curation platforms, which have moved beyond the RSS feed , provide varying levels of automation, functions and technology to suit a media companys needs. The amount of curation versus staff content varies by publishers. Copy Foursquare.
100 Cool Things You Can Do With RSS " Accredited Degrees
Buzz Marketing for Technology
OCTOBER 20, 2008
Marketing. Entering the Job Market With Your Distance Degree. 100 Cool Things You Can Do With RSS. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. They will send sections to you each day via RSS feed. RSS Mix. Business.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter.
100 Cool Things You Can Do With RSS
Buzz Marketing for Technology
JULY 16, 2008
Marketing. Entering the Job Market With Your Distance Degree. 100 Cool Things You Can Do With RSS. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. They will send sections to you each day via RSS feed. RSS Mix. Online.
How to Publish Your Blog on Amazon Kindle
NOVEMBER 28, 2012
Have you published your blog on Kindle? We’re not talking about publishing ebooks or PDFs, but your dynamic and regularly updated blog. Kindle publishing for blogs has already opened the doors to myriad opportunities for many businesses that have a blog. So, by publishing on Kindle you’ll pull in people who might never hear about your business otherwise. Feedback.
Are Blog Subscribers the Only Success Metric?
OCTOBER 4, 2012
Migrating from freebie to Feedblitz (or other RSS publishing options). Here’s why: You need to be consistent in publishing. Blog Social Media Ad Age Power 150 analytics Big data Bloggers Blogging clicky community content content marketers Feedblitz Google IT Link Love plug ins RSS search search marketers SEO server subscribers Success thought leader
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
The Value Of Blog Comments
JANUARY 12, 2012
In the beginning God created the Blogs and the RSS. Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. We have to remember that Blogging (and the power of RSS ) came along before it was easy (or even possible) to do the amazing things that we're doing with images, audio and video. When brands look at Blogs as a marketing opportunity, this is one of the leading key indicators that they are looking for next to traffic. marketing. publishing. And it was good. It's nothing new. dramatically.
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. However, you won’t get far without having a content marketing plan in place. Content Marketing
A Dying Breed
APRIL 15, 2016
That may sound dire, but think about it in this context: do you still use a RSS reader? It was a tough job (did I mention the rejection?), but these publishers and editors held the key to the audience. Suddenly content creators were not just writers, they owned the publishing platform and the direct relationship with the consumer. In fact, it grew so fast that it paved the way for new publishers to exist (think about Huffington Post , Vice , Buzzfeed and beyond). It 's hard to beat the big publishers at their own game. content marketing. marketing.
The Blog Turns 20 This Year
JANUARY 31, 2014
With over 3600 posts and over 40,000 comments, it is much more than a publishing platform. Brands struggle to understand digital marketing. Blogs were better defined as an online journal that enabled writers to instantly publish their content to the world for free (it could also be easily distributed through the power of RSS - a term that is also all-but-forgotten).
Top 7 Online Tools to Automate Your Content Marketing
SEPTEMBER 27, 2016
In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. feedly. Buffer. Contently.
Is Feedburner about to be closed by Google?
The Way of the Web
AUGUST 3, 2012
It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. Having used Feedburner for years, it appears little positive has happened since acquisition by Google, and largely the service for syndicating and placing advertising in RSS feeds has been left running, but little more. It’s also a paid service, but you only pay for Email subscribers rather than RSS subscribers, so worth investigating.
How to Hire Your Social Media Marketing Partner
Techipedia: Tamar Weinberg
JANUARY 11, 2012
But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Content syndication involves the actual publishing and sharing of content on social media platforms. possible downside is difficulty integrating with other marketing activities. Want more? Size matters.
Essential tools for influencer marketing
JULY 14, 2016
A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. While influencer marketing is PR, you need to treat it like sales. Chris Abraham Blogger outreach Outreach Marketing
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Whatever you call it, get your content out when it is published. If you publish once a week, get it out in email at the same time on the same day every week (you can schedule it, just like you would any other email). RSS Feed. This is why you’ll set up an RSS feed. On the day it is published, we tweet the link four times (three hours apart). told you. Email.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Jason Falls.
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Let’s assume that you believe that to be true and you want to essentially become a publisher of the best content focused on a specific topic. Publishing. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Does it publish full copies, snippets? Content Curation – The next wave of B2B marketing? RSS Mesh. Filtering.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. chose PRWeb over PR Newswire, Business Wire, etc. Davina K.
The Face Of Facebook
FEBRUARY 28, 2012
As publishing tools became more readily available and individuals began to harness the power of Web design, we became inundated with new, quirky and interesting types of media. This expanded further when images, audio and video became as easy to publish online as text. Social Media completely changed this direction again, enabling and empowering individuals to not only self-publish but to collaborate and share. Facebook.com's largest footprint is in Canada, capturing almost 12% of all visits in that market. publishing. self publish. love Facebook.
5-Step Process For Finding Your Perfect Content Marketing Partners
Convince & Convert
JUNE 10, 2014
Are you pulling your hair out trying to market your content on your own? Whoa now… I didn’t mean you should give up on marketing your business online. What you may often neglect is the awesome opportunity to boost your audience size even more by working with content marketing partners. What is a content marketing partner? Keywords can make or break your efforts.