Convince & Convert

JUNE 20, 2017

We marketers fall into this trap an awful lot. Volume and sentiment from Simply Measured Listening. This is another common mistake for marketers: We commit to a campaign, regard it as a success or failure, and then move on too quickly to learn and document valuable lessons that can help us do better in the future.

Campaign 163

Campaign Social Media Sentiment Class 163

Sprout Social

APRIL 26, 2021

Having an online review management strategy is another essential part of the larger digital marketing toolkit. For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. Why are Yelp reviews so important? Let’s start first with what you can’t do.

Review 127

Review How To Guidelines Badge 127

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI UGC Authentication 129

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. And with the support of social media market research , they also help brands in other ways.

Examples 92

Examples Template Templates How To 92

Sprout Social

OCTOBER 27, 2022

Because we drive people to our social media profiles through other channels, such as our newsletter, many of the questions we receive come through those platforms.” This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment.

Statistics 110

Statistics Social Media Brands Issues 110

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market?

Reputation 59

Reputation Brands Construction How To 59

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Twist Image

NOVEMBER 13, 2012

On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. In fact, 8 in 10 respondents said that more than 20% of their new emails came from marketers." Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"?

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Convince & Convert

JUNE 20, 2017

We marketers fall into this trap an awful lot. Volume and sentiment from Simply Measured Listening. This is another common mistake for marketers: We commit to a campaign, regard it as a success or failure, and then move on too quickly to learn and document valuable lessons that can help us do better in the future.

Campaign 60

Campaign Social Media Sentiment Consultant 60

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

ProBlogger

OCTOBER 6, 2022

Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Over to you, Shayne.

Products 40

Products eBook Reputation Blogger 40

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

ProBlogger

OCTOBER 6, 2022

Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Over to you, Shayne.

Products 26

Products eBook Reputation Blogger 26

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. There are also tools for performing social media sentiment analysis.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Building Trust. That being said, sales don’t share as much content as they should.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Hootsuite

JULY 15, 2019

Like Canva, this platform requires no design experience, and makes everything from creating ads to marketing videos a cinch. Facebook page apps for surveys and promotion. Consider using these Facebook apps for your next surveys, polls, or promotions. Create your own survey or base one off of a template. SurveyMonkey.

HootSuite 111

HootSuite Facebook Template Templates 111

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. And given how much of 2022 is still up in the air, marketers can quickly stand up giveaways in case their original social plans go awry.

Campaign 136

Campaign Social Media Collaboration Apple 136

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. Time for Real Time or 2. Seriously, thank you.

Upcoming 124

Upcoming Project News Social Media 124

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Email marketing. Email marketing is both a channel and a type of content. A 2020 Statista survey found that for every U.S. dollar invested in email marketing, brands earned $36 back. Influencer marketing. Makes it hard to eat there, right?

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball.

Strategy 133

Strategy Content How To Trends 133

Hootsuite

MAY 17, 2021

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! The sentiment of their interactions with your brand online is direct feedback for your business.

Social Media 145

Social Media HootSuite Metrics CPC 145

ProBlogger

MARCH 31, 2014

Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. Over to you, Shayne.

Products 52

Products eBook Reputation Blogger 52

Mindjumpers

NOVEMBER 10, 2011

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms.

ROI 244

ROI Social Media Metrics Survey 244

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. SEOmoz recently came out with a survey that asked many practitioners their experience with keyword rankings.

Marketing 264

Marketing SEO Case Study Small Business 264

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster. Roy Morgan doesn’t.

Avatar 98

Avatar System Data Course 98

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JANUARY 15, 2016

Create Feedback Forms and Surveys. That’s why creating a survey is your perfect solution for gathering customer feedback without spotlighting any customers in the process. That’s why creating a survey is your perfect solution for gathering customer feedback without spotlighting any customers in the process.

Social Media 60

Social Media How To Survey Patterns 60

Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? To help demystify the topic, we spoke to Instagram influencers, talent managers and social agencies to find out the real influencer marketing costs and going rates for branded partnerships in 2019. billion industry.

Cost 84

Cost Influencer Instagram Travel 84

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

Campaign 131

Campaign Social Media UGC Metrics 131

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Develop a professional summary statement that effectively summarizes experience in marketing and communications. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Laurel Papworth

JULY 23, 2010

The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. Financial markets, financial regulation and manufacturing Professor Kevin Davis, Department of Finance. Bog standard survey. I also looked at a bunch of other sites on this list but they were very much: Join our newsletter.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Convince & Convert

AUGUST 10, 2015

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Coming up with electrifying content ideas is one of the hardest parts of content marketing.

Tools 60

Tools Content Marketing Sentiment 60

ProBlogger

FEBRUARY 20, 2017

This is no surprise to me at all because in the regular surveys we do of ProBlogger readers and listeners we regularly get asked questions on some of the challenges that solo-entrepreneurs face. That was the background that I had, small creative companies, helping them with their positioning and marketing. This was about 1998, 1999.

How To 36

How To Energy Survey Communities 36