article thumbnail

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

The Realtime Report

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 Merilee Kern. trillion U.S.

Retail 91
article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Retail 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Customer loyalty is about more than just rewards. Lead with video. This applies to long-form video, episodic content, and web articles.

Retail 87
article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

article thumbnail

Welcome To The Video Generation

The Realtime Report

Welcome To The Video Generation By Jason Katz. Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. ” Click To Tweet.

Video 131
article thumbnail

14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Showing them in video end screens. Cashback shopping apps.

Retail 126
article thumbnail

How social media network fragmentation will impact your 2024 strategy

Sprout Social

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.